The spring-summer collection of Marie Jo L’Aventure takes you on a trip through South America. Both the color palette and the graphic lines used in the collection were inspired by the work of Mexican architect Louis Barragan. With sleek designs, fashionable prints, surprising combinations and a range of fantastic fits, Marie Jo L’Aventure makes a statement. Daring lingerie for strong women!
Discover the animal print 4.0
The animal print has been conquering fashion hearts for seasons. This spring the trendy print gets a new twist at Marie Jo L’Aventure. The Marie Jo L’Aventure Xavier lingerie series combines a striking Italian lace with animal print with a contrasting print fabric. An absolute must-have is the trendy triangle bra in this series: a cosy, lace bra without underwire that proves that sexy and comfy really can go together.
Marie Jo L’Aventure William is also summer lingerie with a subtle animal print in light pink. The smooth bras in this lingerie series are the ideal T-shirt bras under light summer tops, blouses and dresses. The studs on the shoulder straps immediately give your look an edgy and tough allure.
Top in graphic lace
Bras with the looks of a top are totally on-trend this spring. The Marie Jo L’Aventure design team went in search of a way to integrate the support and comfort of a regular underwire bra into a trendy top. With success! This is proven by the lace top in the L’Aventure Ricardo series. The graphic lace conjures up a beautiful play of lines on your skin: sporty and sensual at the same time.
Summery pied de poule
In addition to the animal print, the plaid motif is also a stayer this season, as the Marie Jo L’Aventure José series proves. The oversized pied-de-poule print in poppy pink will instantly put a smile on your face. Pure feel-good lingerie… And what’s more, these smooth bras and panties can also be worn invisible under light summer outfits. But don’t hide those poppy shoulder straps! They’ll give your outfit that extra punch.
Minimalist chic
Pure designs, out-of-the-box inspiration and clean lines are in the DNA of Marie Jo L’Aventure. This summer the lingerie brand surprises with a new, minimalist chic line: Marie Jo L’Aventure Louie in a timeless pink and taupe hue. It is light, comfortable lingerie, with a quirky sexy and elegant twist.
Less is definitely more with this series. The designs excel in unexpected material combinations: a super soft microfibre fabric is combined with transparent tulle. Don’t miss the innovative spacer bra of this Marie Jo L’Aventure Louie. It is the perfect summer bra in a feather-light, high-tech fabric and with a top fit that flatters every woman.
Hunkemöller collaborates with model Duckie Thot on a new lingerie collection, emphasizing the power of diversity and continuing the brand’s journey towards greater inclusivity. The brand joins forces with South Sudanese-Australian top model Duckie Thot within a daring lingerie collection focused on uniqueness, self-reliance and the strength of women worldwide.
After the partnership started in July 2019, the partnership became even more relevant in 2020 as the Black Lives Matter movement, which Duckie herself is very passionate about (as are we here at The Lingerie Post!), gained momentum. As a dark woman working in the fashion industry, Duckie offers a unique and valuable perspective on how Hunkemöller can challenge itself and achieve more with its inclusion strategy. The brand wants to encourage women of all skin tones to embrace themselves and live life confidently. Something that should certainly succeed with this colorful collection.
In addition to the creative collaboration, Duckie Thot provided ideas for both the campaign and the marketing strategy of the collection. Part of this is a paid influencer campaign featuring black women, as well as an appeal to customers to donate to ENAR (European Network Against Racism). This charity was selected in consultation with the top model; ENAR’s work focuses on smaller organizations, which are close to Hunkemöller’s core values ??of inclusivity, especially when it comes to women.
Another initiative to promote diversity within Hunkemöller is an Inclusivity Workgroup dedicated to empowering women of all ethnicities, body shapes and skill levels within the organization and in how the company presents itself to the world.
Like Duckie, the collection created in collaboration with her is daring, sexy and self-assured. The silhouette is youthful; from bralettes, high-waisted briefs to bodies. The colorful palette of neon pink and black is accented with modern embroidery and graphic lace. The campaign video and photography, shot in the studio in London, is Hunkemöller’s most daring and creative content ever. On a neon-lit stage with bold shapes reflecting the collection, Duckie emphasizes her ‘Rules for World-Changing Women’. They include: Create your own rhythm and keep following it, empower yourself and you will inspire many and being sexy is a state of mind. She closes with the powerful statement: “I’m not different, I’m unique.”
Chantelle is a brand that represents all women, acting as an essential pillar of daily life for many around the world. Whether as a source of strength, comfort or style, women find meaningful ways to live through Chantelle and find purpose in the values shared with them. This AW20 Chantelle gets inspired from Japanese teachings.
From zen gardens to nights in the electric city, Chantelle’s new Day to Night line subtly blends a floral motif with an elegant silhouette for all day wear. Its style plays on the harmony between delicate lace and mesh for a trendy look.
A new addition to the SoftStrech range, the classic padded top is reimagined for this season in a modern and feminine lace line. The bra, made out of ultra soft and stretchy material, gives a second skin effect adaptable to all body types.
Chantelle faces
With a cast of four engaging individuals who each embody different aspects of Chantelle, each model tells their own chapter of the Autumn Winter 2020 story in their own distinct style. Yet all share an important human message, that should be embraced by all, Chantelle’s Ikigai.
Ines Rau
The first transgender model ever to feature for Chantelle, Ines, has an inspiring personal story to tell alongside her striking appearance. Her journey to transition led her to writing an autobiography entitled ‘Femme’. She is an advocate of human rights.
Kim van der Laan
Dutch model Kim is a student of psychology, politics and philosophy and intends to go into writing on a range of subjects alongside her work in fashion.
Naomi Shimada
Advocate of body positivity and lifelong Chantelle customer, Naomi is a social media star. Active in the fashion industry since the age of 16. Her regular podcast appearances on platforms such as the BBC and her active nature on Instagram have led her to write her book ‘Mixed Feelings’, which tackles issues of mental health and digital habits.
Nisaa Pouncey
Nisaa is a rising star in fashion. Her positive outlook on life and passion to travel informs all that she does, seeing herself as a role model to other young African American girls.
Plunge into the Pacific this summer in signature Doutzen Kroes style. Hunkemöller has teamed up with the supermodel for the last time with these stunning Doutzen Summer Stories.
This season’s Doutzen Summer Stories Collection was influenced by Malibu beaches and their surrounding wooded hills and canyons. Varied styles and colours seen in bandeau to balcony shapes let women travel back to the beauty of nature. Designed to suit all shapes and sizes, the crochet bikini and Doutzen Summer Stories Collection is a total glam look from beach to poolside bar. The campaign was shot with Doutzen in Mexico.
Sustainable ranges made from recycled plastic bottles
Nature is always top of mind, and Hunkemöller and Doutzen Kroes take their sustainability responsibilities seriously. The Cali, Malibu and Paradise ranges are all from fabric made with recycled plastic bottles. Check out the REPREVE® bottle label attached to the hangtag (or in the online description) and help keep our environment and beaches beautiful.
Doutzen Summer Stories colour and designs
Beautiful streamlined design is seen all through this collection: in simple, classic and sophisticated shapes. Delicate gold braid detailing on contrasting mattes are seen next to jacquard textures and crochet knits. Made in an earthy muted colour palette in the season’s hottest natural tones, there is a fresh colour update in a stand-out zebra print. Alongside classic black, women will really love the dark red & cedar green—great colours for all skin tones and giving that wow-factor from sandy beach to relaxed boat trip.
Perfect cover-ups for hot midday sun
An elegant white kaftan, a green maxi dress, or dark floaty tunic are the perfect cover-ups complementing the range. Women will be beach or poolside-drinks ready in an instant. Also great for the walk up from the beach in search of midday shade.
Emma Harris has her own luxury lingerie atelier and designs and produces hand-made artisan lingerie and loungewear in the UK for quite a few high-end brands. She has her own brand too and her key USP is that everything is hand-produced using the most complex, painstaking techniques that result in a very high quality, lifelong garment and this comes in a wide size range (28-36, A-FF).
Emma Harris’ new AW20 collection is out and features an absolutely stunning new range, MELODY; a new colour in last season’s best-selling CLEO, which will be added in a gorgeous garnet shade with antique gold lace, plus the option of Cleo in red as a special order.
Inspired by Old Hollywood, Melody features a unique diamond design, reflective of this period which is echoed throughout the collection. Fashioned in French lace, specially selected for its vintage look and featuring newly designed shoulder straps for an elegant and sleek look at the back, Melody boasts a robe, slip, camisole, short, pyjama bottom, bra, brief and thong.
The full Melody collection will be available in vintage rose and champagne from Spring 2021 but it will make an early debut in AW20 with a sneak preview of the Melody capsule collection in navy (see pretty picture below!).
A beautiful, feminine high-end collection for what promises to be cosy at-home winter season. If you’re looking to add some luxury to your drawer; head over to Emma’s online store!
