The Lingerie Post

Curve New York August 2021 Show

July 18, 2021 by Inbound

Comexposium USA is pleased to be offering their first in-person Curve New York (Curve NY) trade event on August 1-2 after a 1-year hiatus. Known in the industry as the premiere intimate apparel & lingerie event in North America, the show has moved downtown to Spring Studios, an event space home to The Tribeca Film Festival and many fashion events. The appeal of the new space is the soaring ceilings, open floor plan, breath-taking views, and outdoor terrace.

“We surveyed our buyers before planning this show & will be customizing it specifically for their needs” says Kirsten Griffin, Director of Visitor Promotion. “It was really important for us to find the right venue that would accommodate their requests for a light filled space with indoor/ outdoor areas to feel safe.” Raphael Camp, CEO of Eurovet Americas, the Fashion division of Comexposium USA, adds: “We made certain we could accommodate up to a hundred global brands in a space with clear health and safety guidelines. Spring Studios has formed a partnership with Impact Healthcare for Covid-19 Related Services and CLEAR to provide touchless and seamless screening for buyers and vendors. Curve NY will be following all New York City and CDC safety guidelines including mask wearing and space capacity protocols. As an extra precaution there will be plexiglass and more space between booths.”

The highlight of Curve New York will be the NPD x Curve Excellence Awards, which will recognize the outstanding work of the industry’s retailers, brand representatives and innovative labels. The first awards ceremony by NPD x Curve was held online on Curve Connect – Curve’s digital platform – in September 2020. Out of the twenty-three awards given many went to intimate apparel brands, among them the #1 Selling Bra in the U.S, the #1 Dollar Growth Average Figure Designer Brand, and #1 Digital Native Bra Brand Among Millennials. Honored retailers received awards in Philanthropic Excellence, Lifetime Achievement & Education Excellence. “After a year of restrictions, everyone wants something to look forward to. We feel it is especially important to acknowledge the many people in our industry working hard to make a difference. The awards ceremony also keeps our lingerie community united and brings awareness of the many outstanding accomplishments of its individuals,” says Griffin. “With the intimates market focus on product innovation, and with consumer engagement continuing to drive strong sales that outperform the overall apparel industry, it’s a wonderful time to celebrate the winners and market leaders in the industry,” according to Todd Mick, executive director of fashion apparel with The NPD Group. The invitation-only event will be held Sunday August 1st, 2021.

The Curve team is excited to welcome the historic Van de Velde company back to the show for the first time in several years, bringing Andres Sarda, Marie Jo, and PrimaDonna to the show floor.

Also new to the New York show are Ana ono, Aspen Dream, Demery Jane, Fishbelly , Kaye Larcky and Long Story Short.

Among other brands already confirmed for August: Anita, Aubade, Calida, Chantelle, Claudel, Cosabella, Conturelle, Cupid Intimates, Dita Von Teese, Elila, Elomi, Eva Bitzer, Falke, Fantasie, Fashion Forms, Féraud, Fogal, Freya, Goddess, Gossard, Journelle, Kilo Brava, Leonisa, Maison Lejaby, Mey, MilaKrasna, Natori, Only Hearts, Playful Promises, Roma Confidential, Roesch, Simone Pérèle, Undress Code, Va bien, Valery, Verdiani and Wacoal.

Apparel Company Dana-Co Unveils Plans to Launch Natori Intimates & Skarlett Blue Internationally

May 23, 2021 by Brigitte

Dana-co, LLC, a leading lingerie and apparel company, the holder of Natori Brand Lingerie Licensee and its in-house brand Skarlett Blue, announced its expansion into the international market.

The first step towards this expansion is the appointment of Denise Shepherd as Director of International Sales. Dana-co has outlined plans for expansion in strategic markets including the UK as part of their International expansion drive.

“Expanding both brands internationally was the next logical step for growth,” says Zvi Ertel President / CEO at Dana-co. “We have distinguished ourselves creating brands that are dedicated to the consumer and driven by design. We are excited to launch our brands in the international market and establish them globally.”

Denise Shepherd, former Global Sales Director at Panache Ltd and previously Managing Director at Escada UK, has been appointed as Director of International Sales at Dana-co, starting from April 12, 2021.

“I am so very excited at this opportunity to join the passionate team at Dana-co,” said Denise Shepherd. “I’m looking forward to launching Natori and Skarlett Blue into international markets and for women across the world to experience the innovative design and dedication to comfort that both brands offer, which have been essential to both Natori and Skarlett Blue’s success in the American market.”

Dana-co is the exclusive license holder for Natori brand in the U.S. and Europe in the categories of bras, panties, daywear, shapewear, and corsetry. Dana-co re-launched the Natori Intimates category in 2004.

Marie Jo L’Aventure Spring-Summer 2021

March 19, 2021 by Brigitte

The spring-summer collection of Marie Jo L’Aventure takes you on a trip through South America. Both the color palette and the graphic lines used in the collection were inspired by the work of Mexican architect Louis Barragan. With sleek designs, fashionable prints, surprising combinations and a range of fantastic fits, Marie Jo L’Aventure makes a statement. Daring lingerie for strong women!

Discover the animal print 4.0

The animal print has been conquering fashion hearts for seasons. This spring the trendy print gets a new twist at Marie Jo L’Aventure. The Marie Jo L’Aventure Xavier lingerie series combines a striking Italian lace with animal print with a contrasting print fabric. An absolute must-have is the trendy triangle bra in this series: a cosy, lace bra without underwire that proves that sexy and comfy really can go together.

Marie Jo L’Aventure William is also summer lingerie with a subtle animal print in light pink. The smooth bras in this lingerie series are the ideal T-shirt bras under light summer tops, blouses and dresses. The studs on the shoulder straps immediately give your look an edgy and tough allure.

Top in graphic lace

Bras with the looks of a top are totally on-trend this spring. The Marie Jo L’Aventure design team went in search of a way to integrate the support and comfort of a regular underwire bra into a trendy top. With success! This is proven by the lace top in the L’Aventure Ricardo series. The graphic lace conjures up a beautiful play of lines on your skin: sporty and sensual at the same time.

Summery pied de poule

In addition to the animal print, the plaid motif is also a stayer this season, as the Marie Jo L’Aventure José series proves. The oversized pied-de-poule print in poppy pink will instantly put a smile on your face. Pure feel-good lingerie… And what’s more, these smooth bras and panties can also be worn invisible under light summer outfits. But don’t hide those poppy shoulder straps! They’ll give your outfit that extra punch.

Minimalist chic

Pure designs, out-of-the-box inspiration and clean lines are in the DNA of Marie Jo L’Aventure. This summer the lingerie brand surprises with a new, minimalist chic line: Marie Jo L’Aventure Louie in a timeless pink and taupe hue. It is light, comfortable lingerie, with a quirky sexy and elegant twist.

Less is definitely more with this series. The designs excel in unexpected material combinations: a super soft microfibre fabric is combined with transparent tulle. Don’t miss the innovative spacer bra of this Marie Jo L’Aventure Louie. It is the perfect summer bra in a feather-light, high-tech fabric and with a top fit that flatters every woman.

Hunkemöller launches lingerie collection with supermodel Duckie Thot

October 15, 2020 by Brigitte

Hunkemöller collaborates with model Duckie Thot on a new lingerie collection, emphasizing the power of diversity and continuing the brand’s journey towards greater inclusivity. The brand joins forces with South Sudanese-Australian top model Duckie Thot within a daring lingerie collection focused on uniqueness, self-reliance and the strength of women worldwide.

After the partnership started in July 2019, the partnership became even more relevant in 2020 as the Black Lives Matter movement, which Duckie herself is very passionate about (as are we here at The Lingerie Post!), gained momentum. As a dark woman working in the fashion industry, Duckie offers a unique and valuable perspective on how Hunkemöller can challenge itself and achieve more with its inclusion strategy. The brand wants to encourage women of all skin tones to embrace themselves and live life confidently. Something that should certainly succeed with this colorful collection.

In addition to the creative collaboration, Duckie Thot provided ideas for both the campaign and the marketing strategy of the collection. Part of this is a paid influencer campaign featuring black women, as well as an appeal to customers to donate to ENAR (European Network Against Racism). This charity was selected in consultation with the top model; ENAR’s work focuses on smaller organizations, which are close to Hunkemöller’s core values ??of inclusivity, especially when it comes to women.

Another initiative to promote diversity within Hunkemöller is an Inclusivity Workgroup dedicated to empowering women of all ethnicities, body shapes and skill levels within the organization and in how the company presents itself to the world.

Like Duckie, the collection created in collaboration with her is daring, sexy and self-assured. The silhouette is youthful; from bralettes, high-waisted briefs to bodies. The colorful palette of neon pink and black is accented with modern embroidery and graphic lace. The campaign video and photography, shot in the studio in London, is Hunkemöller’s most daring and creative content ever. On a neon-lit stage with bold shapes reflecting the collection, Duckie emphasizes her ‘Rules for World-Changing Women’. They include: Create your own rhythm and keep following it, empower yourself and you will inspire many and being sexy is a state of mind. She closes with the powerful statement: “I’m not different, I’m unique.”

Tales from Japan: Chantelle AW20

September 25, 2020 by Press Release

Chantelle is a brand that represents all women, acting as an essential pillar of daily life for many around the world. Whether as a source of strength, comfort or style, women find meaningful ways to live through Chantelle and find purpose in the values shared with them. This AW20 Chantelle gets inspired from Japanese teachings.

From zen gardens to nights in the electric city, Chantelle’s new Day to Night line subtly blends a floral motif with an elegant silhouette for all day wear. Its style plays on the harmony between delicate lace and mesh for a trendy look.

A new addition to the SoftStrech range, the classic padded top is reimagined for this season in a modern and feminine lace line. The bra, made out of ultra soft and stretchy material, gives a second skin effect adaptable to all body types.

SOFTSTRETCH PADDED TOP LACE HIGH WAIST BRIEF BLACK

Chantelle faces

With a cast of four engaging individuals who each embody different aspects of Chantelle, each model tells their own chapter of the Autumn Winter 2020 story in their own distinct style. Yet all share an important human message, that should be embraced by all, Chantelle’s Ikigai.

Ines Rau

The first transgender model ever to feature for Chantelle, Ines, has an inspiring personal story to tell alongside her striking appearance. Her journey to transition led her to writing an autobiography entitled ‘Femme’. She is an advocate of human rights.

Kim van der Laan

Dutch model Kim is a student of psychology, politics and philosophy and intends to go into writing on a range of subjects alongside her work in fashion.

Naomi Shimada

Advocate of body positivity and lifelong Chantelle customer, Naomi is a social media star. Active in the fashion industry since the age of 16. Her regular podcast appearances on platforms such as the BBC and her active nature on Instagram have led her to write her book ‘Mixed Feelings’, which tackles issues of mental health and digital habits.

Nisaa Pouncey

Nisaa is a rising star in fashion. Her positive outlook on life and passion to travel informs all that she does, seeing herself as a role model to other young African American girls.