The spring-summer collection of Marie Jo L’Aventure takes you on a trip through South America. Both the color palette and the graphic lines used in the collection were inspired by the work of Mexican architect Louis Barragan. With sleek designs, fashionable prints, surprising combinations and a range of fantastic fits, Marie Jo L’Aventure makes a statement. Daring lingerie for strong women!
Discover the animal print 4.0
The animal print has been conquering fashion hearts for seasons. This spring the trendy print gets a new twist at Marie Jo L’Aventure. The Marie Jo L’Aventure Xavier lingerie series combines a striking Italian lace with animal print with a contrasting print fabric. An absolute must-have is the trendy triangle bra in this series: a cosy, lace bra without underwire that proves that sexy and comfy really can go together.
Marie Jo L’Aventure William is also summer lingerie with a subtle animal print in light pink. The smooth bras in this lingerie series are the ideal T-shirt bras under light summer tops, blouses and dresses. The studs on the shoulder straps immediately give your look an edgy and tough allure.
Top in graphic lace
Bras with the looks of a top are totally on-trend this spring. The Marie Jo L’Aventure design team went in search of a way to integrate the support and comfort of a regular underwire bra into a trendy top. With success! This is proven by the lace top in the L’Aventure Ricardo series. The graphic lace conjures up a beautiful play of lines on your skin: sporty and sensual at the same time.
Summery pied de poule
In addition to the animal print, the plaid motif is also a stayer this season, as the Marie Jo L’Aventure José series proves. The oversized pied-de-poule print in poppy pink will instantly put a smile on your face. Pure feel-good lingerie… And what’s more, these smooth bras and panties can also be worn invisible under light summer outfits. But don’t hide those poppy shoulder straps! They’ll give your outfit that extra punch.
Minimalist chic
Pure designs, out-of-the-box inspiration and clean lines are in the DNA of Marie Jo L’Aventure. This summer the lingerie brand surprises with a new, minimalist chic line: Marie Jo L’Aventure Louie in a timeless pink and taupe hue. It is light, comfortable lingerie, with a quirky sexy and elegant twist.
Less is definitely more with this series. The designs excel in unexpected material combinations: a super soft microfibre fabric is combined with transparent tulle. Don’t miss the innovative spacer bra of this Marie Jo L’Aventure Louie. It is the perfect summer bra in a feather-light, high-tech fabric and with a top fit that flatters every woman.
Hunkemöller collaborates with model Duckie Thot on a new lingerie collection, emphasizing the power of diversity and continuing the brand’s journey towards greater inclusivity. The brand joins forces with South Sudanese-Australian top model Duckie Thot within a daring lingerie collection focused on uniqueness, self-reliance and the strength of women worldwide.
After the partnership started in July 2019, the partnership became even more relevant in 2020 as the Black Lives Matter movement, which Duckie herself is very passionate about (as are we here at The Lingerie Post!), gained momentum. As a dark woman working in the fashion industry, Duckie offers a unique and valuable perspective on how Hunkemöller can challenge itself and achieve more with its inclusion strategy. The brand wants to encourage women of all skin tones to embrace themselves and live life confidently. Something that should certainly succeed with this colorful collection.
In addition to the creative collaboration, Duckie Thot provided ideas for both the campaign and the marketing strategy of the collection. Part of this is a paid influencer campaign featuring black women, as well as an appeal to customers to donate to ENAR (European Network Against Racism). This charity was selected in consultation with the top model; ENAR’s work focuses on smaller organizations, which are close to Hunkemöller’s core values ??of inclusivity, especially when it comes to women.
Another initiative to promote diversity within Hunkemöller is an Inclusivity Workgroup dedicated to empowering women of all ethnicities, body shapes and skill levels within the organization and in how the company presents itself to the world.
Like Duckie, the collection created in collaboration with her is daring, sexy and self-assured. The silhouette is youthful; from bralettes, high-waisted briefs to bodies. The colorful palette of neon pink and black is accented with modern embroidery and graphic lace. The campaign video and photography, shot in the studio in London, is Hunkemöller’s most daring and creative content ever. On a neon-lit stage with bold shapes reflecting the collection, Duckie emphasizes her ‘Rules for World-Changing Women’. They include: Create your own rhythm and keep following it, empower yourself and you will inspire many and being sexy is a state of mind. She closes with the powerful statement: “I’m not different, I’m unique.”
Chantelle is a brand that represents all women, acting as an essential pillar of daily life for many around the world. Whether as a source of strength, comfort or style, women find meaningful ways to live through Chantelle and find purpose in the values shared with them. This AW20 Chantelle gets inspired from Japanese teachings.
From zen gardens to nights in the electric city, Chantelle’s new Day to Night line subtly blends a floral motif with an elegant silhouette for all day wear. Its style plays on the harmony between delicate lace and mesh for a trendy look.
A new addition to the SoftStrech range, the classic padded top is reimagined for this season in a modern and feminine lace line. The bra, made out of ultra soft and stretchy material, gives a second skin effect adaptable to all body types.
Chantelle faces
With a cast of four engaging individuals who each embody different aspects of Chantelle, each model tells their own chapter of the Autumn Winter 2020 story in their own distinct style. Yet all share an important human message, that should be embraced by all, Chantelle’s Ikigai.
Ines Rau
The first transgender model ever to feature for Chantelle, Ines, has an inspiring personal story to tell alongside her striking appearance. Her journey to transition led her to writing an autobiography entitled ‘Femme’. She is an advocate of human rights.
Kim van der Laan
Dutch model Kim is a student of psychology, politics and philosophy and intends to go into writing on a range of subjects alongside her work in fashion.
Naomi Shimada
Advocate of body positivity and lifelong Chantelle customer, Naomi is a social media star. Active in the fashion industry since the age of 16. Her regular podcast appearances on platforms such as the BBC and her active nature on Instagram have led her to write her book ‘Mixed Feelings’, which tackles issues of mental health and digital habits.
Nisaa Pouncey
Nisaa is a rising star in fashion. Her positive outlook on life and passion to travel informs all that she does, seeing herself as a role model to other young African American girls.
I am Claire Emma Harris, founder of my own British based luxury lingerie – Emma Harris.
The early months of 2020 saw new business relationships blooming, with both current and new stockists and my loyal customer base loving my new collections. My newly designed collection Melody was proving a huge hit & the orders for the upcoming months were greater than expected. 2020 was looking very promising.
Then Covid-19 hit.
Thinking back, I was glued to the news, waiting for more information, learning more about Covid-19 as the story unfolded. That’s how I remember the first few weeks of March 2020.
What followed was a period of uncertainty; how will this virus affect our lives, our professions & our businesses?
The Emma Harris atelier produces beautiful lingerie and loungewear which is sold into luxury retailers the world over. As retailers shut their doors, these orders were put on hold. This meant that the larger orders which my staff produce daily, dried up, they had no work & I felt powerless to provide the work which they need for their income. As a business owner, in particular a small business owner, you do feel very responsible for your staff & therefore I had to stop and think – what do I need to do to keep my business running and my staff in their jobs?
I’ve always applied a flexible approach to my business, with wholesale, drop ship & direct to client orders collectively combining to form one main business. With wholesale orders nonexistent, now was the time to innovate!
I concentrated on offering drop shipping and website orders; and giving both retailers and consumers an even better deal – knowing that even though that presented me a financial challenge, it would hopefully pay off longer term. Thinking that this may be the time when loungewear that could be worn in furlough as needed, I quickly designed and produced my new Everyday Essential collection – Anais. To my delight, that paid off with a lot of interest from retailers and my loyal customers and increased new orders.
I’ve reached out to influencers to help promote brand recognition & as I have more time, social media posts are being posted more frequently. This is becoming a growth period for my brand.
I have a bricks and mortar business, an atelier & a team of skilled staff. Although I am a small business, I do have essential business costs to cover. However, my sleek, sharp approach to lingerie production is really proving it’s worth right now. I produce to order, which keeps stock costs to an absolute minimum. Minimum stock = no supplier bills pending. It’s also a very special and unique way to sell luxury items. When orders are placed; we pick up our scissors & literally get cutting.
Along with moulding my business to curve to the current way of life, I have entered into a new business territory, by temporarily offering part of my studio as a supplier to the NHS. Some of my staff may not be working on Emma Harris at the moment, but they are keeping their skills alive. Sewing skills are learnt over a long period of time, nimble fingers remain skilled by using them frequently and what a lovely project to be working on. We are very proud to be supporting the NHS and I believe, if you can help, then you should.
All in all, this may have been a turbulent time, but I feel optimistic – there is nothing like adversity to make you pull out your best work and I’m proud that we have been able to do that while supporting our retail partners and customers too. Here’s to the future!
Belgian lingerie label Marie Jo has released their brand new catalog for Spring/Summer 2020. Sticking to their usual strong points, focussing on a feminine but comfortable collection, this might not be the most unexpected collection – but it’s still a great set of images to relaunch our website with. It’s been ages since we’ve posted on The Lingerie Post – but with this Marie Jo collection, we’re happy to be back!
