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Hunkemöller

Hunkemöller launches lingerie collection with supermodel Duckie Thot

October 15, 2020 by Brigitte

Hunkemöller collaborates with model Duckie Thot on a new lingerie collection, emphasizing the power of diversity and continuing the brand’s journey towards greater inclusivity. The brand joins forces with South Sudanese-Australian top model Duckie Thot within a daring lingerie collection focused on uniqueness, self-reliance and the strength of women worldwide.

Duckie Thot Hunkemoller Lingerie

After the partnership started in July 2019, the partnership became even more relevant in 2020 as the Black Lives Matter movement, which Duckie herself is very passionate about (as are we here at The Lingerie Post!), gained momentum. As a dark woman working in the fashion industry, Duckie offers a unique and valuable perspective on how Hunkemöller can challenge itself and achieve more with its inclusion strategy. The brand wants to encourage women of all skin tones to embrace themselves and live life confidently. Something that should certainly succeed with this colorful collection.

In addition to the creative collaboration, Duckie Thot provided ideas for both the campaign and the marketing strategy of the collection. Part of this is a paid influencer campaign featuring black women, as well as an appeal to customers to donate to ENAR (European Network Against Racism). This charity was selected in consultation with the top model; ENAR’s work focuses on smaller organizations, which are close to Hunkemöller’s core values ??of inclusivity, especially when it comes to women.

Duckie Thot Hunkemoller

Another initiative to promote diversity within Hunkemöller is an Inclusivity Workgroup dedicated to empowering women of all ethnicities, body shapes and skill levels within the organization and in how the company presents itself to the world.

Like Duckie, the collection created in collaboration with her is daring, sexy and self-assured. The silhouette is youthful; from bralettes, high-waisted briefs to bodies. The colorful palette of neon pink and black is accented with modern embroidery and graphic lace. The campaign video and photography, shot in the studio in London, is Hunkemöller’s most daring and creative content ever. On a neon-lit stage with bold shapes reflecting the collection, Duckie emphasizes her ‘Rules for World-Changing Women’. They include: Create your own rhythm and keep following it, empower yourself and you will inspire many and being sexy is a state of mind. She closes with the powerful statement: “I’m not different, I’m unique.”

 

Filed Under: Duckie Thot, Hunkemöller, New collection, Video

Hunkemöller Doutzen Summer Stories Collection 2020

August 16, 2020 by Press Release

Plunge into the Pacific this summer in signature Doutzen Kroes style. Hunkemöller has teamed up with the supermodel for the last time with these stunning Doutzen Summer Stories.

Hunkemöller Doutzen Summer Stories Collection 2020This season’s Doutzen Summer Stories Collection was influenced by Malibu beaches and their surrounding wooded hills and canyons. Varied styles and colours seen in bandeau to balcony shapes let women travel back to the beauty of nature. Designed to suit all shapes and sizes, the crochet bikini and Doutzen Summer Stories Collection is a total glam look from beach to poolside bar. The campaign was shot with Doutzen in Mexico.

Sustainable ranges made from recycled plastic bottles

Nature is always top of mind, and Hunkemöller and Doutzen Kroes take their sustainability responsibilities seriously. The Cali, Malibu and Paradise ranges are all from fabric made with recycled plastic bottles. Check out the REPREVE® bottle label attached to the hangtag (or in the online description) and help keep our environment and beaches beautiful.

Doutzen Summer Stories colour and designs

Beautiful streamlined design is seen all through this collection: in simple, classic and sophisticated shapes. Delicate gold braid detailing on contrasting mattes are seen next to jacquard textures and crochet knits. Made in an earthy muted colour palette in the season’s hottest natural tones, there is a fresh colour update in a stand-out zebra print. Alongside classic black, women will really love the dark red & cedar green—great colours for all skin tones and giving that wow-factor from sandy beach to relaxed boat trip.

Perfect cover-ups for hot midday sun

An elegant white kaftan, a green maxi dress, or dark floaty tunic are the perfect cover-ups complementing the range. Women will be beach or poolside-drinks ready in an instant. Also great for the walk up from the beach in search of midday shade.

Filed Under: Bikini, Doutzen Kroes, Hunkemöller, Swimsuit, Swimwear

Dutch singer Do new face and body of Hunkemöller

January 5, 2008 by Mandolina

Dutch singer DOLingerie label Hunkemöller has just announced their new face and body for 2008 — and it’s quite the surprise! Dutch singer Do will be seen showing the lingerie over the next twelve months.

In a press release, Hunkemöller stated they picked Do “because she’s elegant, stylish, pure, spontaneous and ultra-feminine” — things that are vital to the label.

Judge for yourself — I think they’ve made an excellent choice. She’s gorgeous!

Video below is in dutch — pics and footage shown is from Do’s photoshoot in Cuba for the Hunkemoller 08 collection!

[youtube]http://www.youtube.com/watch?v=UyEvYzt8iMw[/youtube]

Filed Under: Do, Dominique Verschoor, Hunkemöller, Lingerie Ad campaigns, Lingerie News, Video

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