Brigitte

Apparel Company Dana-Co Unveils Plans to Launch Natori Intimates & Skarlett Blue Internationally

May 23, 2021 by Brigitte

Dana-co, LLC, a leading lingerie and apparel company, the holder of Natori Brand Lingerie Licensee and its in-house brand Skarlett Blue, announced its expansion into the international market.

The first step towards this expansion is the appointment of Denise Shepherd as Director of International Sales. Dana-co has outlined plans for expansion in strategic markets including the UK as part of their International expansion drive.

“Expanding both brands internationally was the next logical step for growth,” says Zvi Ertel President / CEO at Dana-co. “We have distinguished ourselves creating brands that are dedicated to the consumer and driven by design. We are excited to launch our brands in the international market and establish them globally.”

Denise Shepherd, former Global Sales Director at Panache Ltd and previously Managing Director at Escada UK, has been appointed as Director of International Sales at Dana-co, starting from April 12, 2021.

“I am so very excited at this opportunity to join the passionate team at Dana-co,” said Denise Shepherd. “I’m looking forward to launching Natori and Skarlett Blue into international markets and for women across the world to experience the innovative design and dedication to comfort that both brands offer, which have been essential to both Natori and Skarlett Blue’s success in the American market.”

Dana-co is the exclusive license holder for Natori brand in the U.S. and Europe in the categories of bras, panties, daywear, shapewear, and corsetry. Dana-co re-launched the Natori Intimates category in 2004.

Marie Jo L’Aventure Spring-Summer 2021

March 19, 2021 by Brigitte

The spring-summer collection of Marie Jo L’Aventure takes you on a trip through South America. Both the color palette and the graphic lines used in the collection were inspired by the work of Mexican architect Louis Barragan. With sleek designs, fashionable prints, surprising combinations and a range of fantastic fits, Marie Jo L’Aventure makes a statement. Daring lingerie for strong women!

Discover the animal print 4.0

The animal print has been conquering fashion hearts for seasons. This spring the trendy print gets a new twist at Marie Jo L’Aventure. The Marie Jo L’Aventure Xavier lingerie series combines a striking Italian lace with animal print with a contrasting print fabric. An absolute must-have is the trendy triangle bra in this series: a cosy, lace bra without underwire that proves that sexy and comfy really can go together.

Marie Jo L’Aventure William is also summer lingerie with a subtle animal print in light pink. The smooth bras in this lingerie series are the ideal T-shirt bras under light summer tops, blouses and dresses. The studs on the shoulder straps immediately give your look an edgy and tough allure.

Top in graphic lace

Bras with the looks of a top are totally on-trend this spring. The Marie Jo L’Aventure design team went in search of a way to integrate the support and comfort of a regular underwire bra into a trendy top. With success! This is proven by the lace top in the L’Aventure Ricardo series. The graphic lace conjures up a beautiful play of lines on your skin: sporty and sensual at the same time.

Summery pied de poule

In addition to the animal print, the plaid motif is also a stayer this season, as the Marie Jo L’Aventure José series proves. The oversized pied-de-poule print in poppy pink will instantly put a smile on your face. Pure feel-good lingerie… And what’s more, these smooth bras and panties can also be worn invisible under light summer outfits. But don’t hide those poppy shoulder straps! They’ll give your outfit that extra punch.

Minimalist chic

Pure designs, out-of-the-box inspiration and clean lines are in the DNA of Marie Jo L’Aventure. This summer the lingerie brand surprises with a new, minimalist chic line: Marie Jo L’Aventure Louie in a timeless pink and taupe hue. It is light, comfortable lingerie, with a quirky sexy and elegant twist.

Less is definitely more with this series. The designs excel in unexpected material combinations: a super soft microfibre fabric is combined with transparent tulle. Don’t miss the innovative spacer bra of this Marie Jo L’Aventure Louie. It is the perfect summer bra in a feather-light, high-tech fabric and with a top fit that flatters every woman.

Hunkemöller launches lingerie collection with supermodel Duckie Thot

October 15, 2020 by Brigitte

Hunkemöller collaborates with model Duckie Thot on a new lingerie collection, emphasizing the power of diversity and continuing the brand’s journey towards greater inclusivity. The brand joins forces with South Sudanese-Australian top model Duckie Thot within a daring lingerie collection focused on uniqueness, self-reliance and the strength of women worldwide.

After the partnership started in July 2019, the partnership became even more relevant in 2020 as the Black Lives Matter movement, which Duckie herself is very passionate about (as are we here at The Lingerie Post!), gained momentum. As a dark woman working in the fashion industry, Duckie offers a unique and valuable perspective on how Hunkemöller can challenge itself and achieve more with its inclusion strategy. The brand wants to encourage women of all skin tones to embrace themselves and live life confidently. Something that should certainly succeed with this colorful collection.

In addition to the creative collaboration, Duckie Thot provided ideas for both the campaign and the marketing strategy of the collection. Part of this is a paid influencer campaign featuring black women, as well as an appeal to customers to donate to ENAR (European Network Against Racism). This charity was selected in consultation with the top model; ENAR’s work focuses on smaller organizations, which are close to Hunkemöller’s core values ??of inclusivity, especially when it comes to women.

Another initiative to promote diversity within Hunkemöller is an Inclusivity Workgroup dedicated to empowering women of all ethnicities, body shapes and skill levels within the organization and in how the company presents itself to the world.

Like Duckie, the collection created in collaboration with her is daring, sexy and self-assured. The silhouette is youthful; from bralettes, high-waisted briefs to bodies. The colorful palette of neon pink and black is accented with modern embroidery and graphic lace. The campaign video and photography, shot in the studio in London, is Hunkemöller’s most daring and creative content ever. On a neon-lit stage with bold shapes reflecting the collection, Duckie emphasizes her ‘Rules for World-Changing Women’. They include: Create your own rhythm and keep following it, empower yourself and you will inspire many and being sexy is a state of mind. She closes with the powerful statement: “I’m not different, I’m unique.”

Emma Harris’ new Autumn-Winter 2020 Collection

July 19, 2020 by Brigitte

Emma Harris has her own luxury lingerie atelier and designs and produces hand-made artisan lingerie and loungewear in the UK for quite a few high-end brands. She has her own brand too and her key USP is that everything is hand-produced using the most complex, painstaking techniques that result in a very high quality, lifelong garment and this comes in a wide size range (28-36, A-FF).

Emma Harris’ new AW20 collection is out and features an absolutely stunning new range, MELODY; a new colour in last season’s best-selling CLEO, which will be added in a gorgeous garnet shade with antique gold lace, plus the option of Cleo in red as a special order.

Inspired by Old Hollywood, Melody features a unique diamond design, reflective of this period which is echoed throughout the collection. Fashioned in French lace, specially selected for its vintage look and featuring newly designed shoulder straps for an elegant and sleek look at the back, Melody boasts a robe, slip, camisole, short, pyjama bottom, bra, brief and thong.

The full Melody collection will be available in vintage rose and champagne from Spring 2021 but it will make an early debut in AW20 with a sneak preview of the Melody capsule collection in navy (see pretty picture below!).

A beautiful, feminine high-end collection for what promises to be cosy at-home winter season. If you’re looking to add some luxury to your drawer; head over to Emma’s online store!

Agent Provocateur Spring/Summer 2020: #PlayToWin

May 21, 2020 by Brigitte

As you know, we’ve always been fans of Agent Provocateur at The Lingerie Post. For this summer, they’ve decided to go in a direction none of us here expected. With a clear focus on sports, and a place for female athletes – they’re making a real statement: WOMEN ARE POWERFUL, especially when they wear sexy lingerie.

Queen Harrison-Claye, Alysha Newman, Georgia-Mae Fenton and Sasha Digiulian star in this awesome ad for the lingerie brand; and the response has been extremely positive.

This season, Agent Provocateur celebrates the superhuman force of the female. Four incredible athletes star, exploring how ambition transforms in body and mind. Find the fire that drives you, and let it push you harder, faster, stronger. Play to win. #WePlayToWin

Will you be buying any pieces from this new collection?