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Hunkemöller launches lingerie collection with supermodel Duckie Thot

October 15, 2020 by Brigitte

Hunkemöller collaborates with model Duckie Thot on a new lingerie collection, emphasizing the power of diversity and continuing the brand’s journey towards greater inclusivity. The brand joins forces with South Sudanese-Australian top model Duckie Thot within a daring lingerie collection focused on uniqueness, self-reliance and the strength of women worldwide.

Duckie Thot Hunkemoller Lingerie

After the partnership started in July 2019, the partnership became even more relevant in 2020 as the Black Lives Matter movement, which Duckie herself is very passionate about (as are we here at The Lingerie Post!), gained momentum. As a dark woman working in the fashion industry, Duckie offers a unique and valuable perspective on how Hunkemöller can challenge itself and achieve more with its inclusion strategy. The brand wants to encourage women of all skin tones to embrace themselves and live life confidently. Something that should certainly succeed with this colorful collection.

In addition to the creative collaboration, Duckie Thot provided ideas for both the campaign and the marketing strategy of the collection. Part of this is a paid influencer campaign featuring black women, as well as an appeal to customers to donate to ENAR (European Network Against Racism). This charity was selected in consultation with the top model; ENAR’s work focuses on smaller organizations, which are close to Hunkemöller’s core values ??of inclusivity, especially when it comes to women.

Duckie Thot Hunkemoller

Another initiative to promote diversity within Hunkemöller is an Inclusivity Workgroup dedicated to empowering women of all ethnicities, body shapes and skill levels within the organization and in how the company presents itself to the world.

Like Duckie, the collection created in collaboration with her is daring, sexy and self-assured. The silhouette is youthful; from bralettes, high-waisted briefs to bodies. The colorful palette of neon pink and black is accented with modern embroidery and graphic lace. The campaign video and photography, shot in the studio in London, is Hunkemöller’s most daring and creative content ever. On a neon-lit stage with bold shapes reflecting the collection, Duckie emphasizes her ‘Rules for World-Changing Women’. They include: Create your own rhythm and keep following it, empower yourself and you will inspire many and being sexy is a state of mind. She closes with the powerful statement: “I’m not different, I’m unique.”

 

Filed Under: Duckie Thot, Hunkemöller, New collection, Video

Agent Provocateur Spring/Summer 2020: #PlayToWin

May 21, 2020 by Brigitte

As you know, we’ve always been fans of Agent Provocateur at The Lingerie Post. For this summer, they’ve decided to go in a direction none of us here expected. With a clear focus on sports, and a place for female athletes – they’re making a real statement: WOMEN ARE POWERFUL, especially when they wear sexy lingerie.

Queen Harrison-Claye, Alysha Newman, Georgia-Mae Fenton and Sasha Digiulian star in this awesome ad for the lingerie brand; and the response has been extremely positive.

This season, Agent Provocateur celebrates the superhuman force of the female. Four incredible athletes star, exploring how ambition transforms in body and mind. Find the fire that drives you, and let it push you harder, faster, stronger. Play to win. #WePlayToWin

Will you be buying any pieces from this new collection?

Filed Under: Agent Provocateur, Video Tagged With: Alysha Newman, Georgia-Mae Fenton, Queen Harrison-Claye, Sasha Digiulian, Video

Mapalé Lingerie Collection for 2018-2019

October 5, 2018 by Brigitte

Today we feature a video presentation of the brand new upcoming Mapalé lingerie collections for 2018-2019. As part of the Espiral Group, you can expect a quality product at a very competitive pricepoint. When it comes to looks – it’s all very feminine and playful – something I’m sure the younger audience Mapalé aims at will appreciate!

In this 17 minute video, the brand shows off its most popular pieces for the upcoming season!

Filed Under: Espiral, Mapalé, Video

almaMia Swimwear Blue Lagoon Collection for 2015

June 26, 2015 by Brigitte

Columbian swimwear label almaMia just released their promo video for the brand new Summer 2015 collection. The very playful swimwear line clearly draws from South-African sentiments; and Gabriela Salles looks beautiful showing off the pieces.

I’m not sure if I’ll be able to get any of these pieces here in Europe – but for sure I’ll be keeping my eyes open for them!

Filed Under: almaMia Swimwear, Bikini, Gabriela Salles, Video

The Little Bra Company’s “Scoop” Method on Video

March 14, 2011 by Krista

The Little Bra Company is one of our favorite brands for petite ladies! In addition to a great fit for the petite frame, The Little Bra Company also swears by its signature “scoop” method to maximize your assets.

Want a demonstration?

Check out this video with TLBC Owner, Emily Lau, to see just how it’s done!

Also, for more information on how to care for your bras, Emily shows you her strategy using the delicious smelling Eucalan products.

Happy viewing!

Filed Under: The Little Bra Company, Video

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