• Skip to secondary menu
  • Skip to main content
  • Skip to primary sidebar

The Lingerie Post

The most beautiful lingerie and swimwear in the world...

  • Home
  • About
    • Advertising on The Lingerie Post
    • Want to write about lingerie?
    • Who are our Expert Guest Bloggers?
  • Our Team
  • Interviews
  • Reviews
You are here: Home / Model / Duckie Thot / Hunkemöller launches lingerie collection with supermodel Duckie Thot

Hunkemöller launches lingerie collection with supermodel Duckie Thot

October 15, 2020 by Brigitte

Hunkemöller collaborates with model Duckie Thot on a new lingerie collection, emphasizing the power of diversity and continuing the brand’s journey towards greater inclusivity. The brand joins forces with South Sudanese-Australian top model Duckie Thot within a daring lingerie collection focused on uniqueness, self-reliance and the strength of women worldwide.

Duckie Thot Hunkemoller Lingerie

After the partnership started in July 2019, the partnership became even more relevant in 2020 as the Black Lives Matter movement, which Duckie herself is very passionate about (as are we here at The Lingerie Post!), gained momentum. As a dark woman working in the fashion industry, Duckie offers a unique and valuable perspective on how Hunkemöller can challenge itself and achieve more with its inclusion strategy. The brand wants to encourage women of all skin tones to embrace themselves and live life confidently. Something that should certainly succeed with this colorful collection.

In addition to the creative collaboration, Duckie Thot provided ideas for both the campaign and the marketing strategy of the collection. Part of this is a paid influencer campaign featuring black women, as well as an appeal to customers to donate to ENAR (European Network Against Racism). This charity was selected in consultation with the top model; ENAR’s work focuses on smaller organizations, which are close to Hunkemöller’s core values ??of inclusivity, especially when it comes to women.

Duckie Thot Hunkemoller

Another initiative to promote diversity within Hunkemöller is an Inclusivity Workgroup dedicated to empowering women of all ethnicities, body shapes and skill levels within the organization and in how the company presents itself to the world.

Like Duckie, the collection created in collaboration with her is daring, sexy and self-assured. The silhouette is youthful; from bralettes, high-waisted briefs to bodies. The colorful palette of neon pink and black is accented with modern embroidery and graphic lace. The campaign video and photography, shot in the studio in London, is Hunkemöller’s most daring and creative content ever. On a neon-lit stage with bold shapes reflecting the collection, Duckie emphasizes her ‘Rules for World-Changing Women’. They include: Create your own rhythm and keep following it, empower yourself and you will inspire many and being sexy is a state of mind. She closes with the powerful statement: “I’m not different, I’m unique.”

 

Share this post:

Share on Twitter Share on Facebook Share on Pinterest Share on Email

Filed Under: Duckie Thot, Hunkemöller, New collection, Video

Primary Sidebar

Recent Posts

  • Curve New York August 2021 Show
  • Apparel Company Dana-Co Unveils Plans to Launch Natori Intimates & Skarlett Blue Internationally
  • Marie Jo L’Aventure Spring-Summer 2021
  • Hunkemöller launches lingerie collection with supermodel Duckie Thot
  • Tales from Japan: Chantelle AW20
  • Hunkemöller Doutzen Summer Stories Collection 2020
  • Emma Harris’ new Autumn-Winter 2020 Collection
  • An Insight Into How Covid 19 Has Impacted The Lingerie World – A High End Indie Manufacturer’s Perspective
  • Agent Provocateur Spring/Summer 2020: #PlayToWin
  • Bleuet Introduces Bleumer Tumble Shorts for Tween and Teen Girls

Archives

Let’s get social!

The Lingerie Post on Facebook
The Lingerie Post on Twitter
The Lingerie Post on Feedburner

Copyright © 2023 The Lingerie Post