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Hunkemöller launches lingerie collection with supermodel Duckie Thot

October 15, 2020 by Brigitte

Hunkemöller collaborates with model Duckie Thot on a new lingerie collection, emphasizing the power of diversity and continuing the brand’s journey towards greater inclusivity. The brand joins forces with South Sudanese-Australian top model Duckie Thot within a daring lingerie collection focused on uniqueness, self-reliance and the strength of women worldwide.

Duckie Thot Hunkemoller Lingerie

After the partnership started in July 2019, the partnership became even more relevant in 2020 as the Black Lives Matter movement, which Duckie herself is very passionate about (as are we here at The Lingerie Post!), gained momentum. As a dark woman working in the fashion industry, Duckie offers a unique and valuable perspective on how Hunkemöller can challenge itself and achieve more with its inclusion strategy. The brand wants to encourage women of all skin tones to embrace themselves and live life confidently. Something that should certainly succeed with this colorful collection.

In addition to the creative collaboration, Duckie Thot provided ideas for both the campaign and the marketing strategy of the collection. Part of this is a paid influencer campaign featuring black women, as well as an appeal to customers to donate to ENAR (European Network Against Racism). This charity was selected in consultation with the top model; ENAR’s work focuses on smaller organizations, which are close to Hunkemöller’s core values ??of inclusivity, especially when it comes to women.

Duckie Thot Hunkemoller

Another initiative to promote diversity within Hunkemöller is an Inclusivity Workgroup dedicated to empowering women of all ethnicities, body shapes and skill levels within the organization and in how the company presents itself to the world.

Like Duckie, the collection created in collaboration with her is daring, sexy and self-assured. The silhouette is youthful; from bralettes, high-waisted briefs to bodies. The colorful palette of neon pink and black is accented with modern embroidery and graphic lace. The campaign video and photography, shot in the studio in London, is Hunkemöller’s most daring and creative content ever. On a neon-lit stage with bold shapes reflecting the collection, Duckie emphasizes her ‘Rules for World-Changing Women’. They include: Create your own rhythm and keep following it, empower yourself and you will inspire many and being sexy is a state of mind. She closes with the powerful statement: “I’m not different, I’m unique.”

 

Filed Under: Duckie Thot, Hunkemöller, New collection, Video

Tales from Japan: Chantelle AW20

September 25, 2020 by Press Release

Chantelle is a brand that represents all women, acting as an essential pillar of daily life for many around the world. Whether as a source of strength, comfort or style, women find meaningful ways to live through Chantelle and find purpose in the values shared with them. This AW20 Chantelle gets inspired from Japanese teachings.

From zen gardens to nights in the electric city, Chantelle’s new Day to Night line subtly blends a floral motif with an elegant silhouette for all day wear. Its style plays on the harmony between delicate lace and mesh for a trendy look.

Chantelle Lingerie
Chantelle Lingerie
Naomi Shimada Chantelle Lingerie
Naomi Shimada

A new addition to the SoftStrech range, the classic padded top is reimagined for this season in a modern and feminine lace line. The bra, made out of ultra soft and stretchy material, gives a second skin effect adaptable to all body types.

SOFTSTRETCH PADDED TOP LACE HIGH WAIST BRIEF BLACK
SOFTSTRETCH PADDED TOP LACE HIGH WAIST BRIEF BLACK

Chantelle faces

With a cast of four engaging individuals who each embody different aspects of Chantelle, each model tells their own chapter of the Autumn Winter 2020 story in their own distinct style. Yet all share an important human message, that should be embraced by all, Chantelle’s Ikigai.

Ines Rau

The first transgender model ever to feature for Chantelle, Ines, has an inspiring personal story to tell alongside her striking appearance. Her journey to transition led her to writing an autobiography entitled ‘Femme’. She is an advocate of human rights.

Chantelle Lingerie

Kim van der Laan

Dutch model Kim is a student of psychology, politics and philosophy and intends to go into writing on a range of subjects alongside her work in fashion.

Kim van der Laan Chantelle
Kim van der Laan Chantelle

Naomi Shimada

Advocate of body positivity and lifelong Chantelle customer, Naomi is a social media star. Active in the fashion industry since the age of 16. Her regular podcast appearances on platforms such as the BBC and her active nature on Instagram have led her to write her book ‘Mixed Feelings’, which tackles issues of mental health and digital habits.

Naomi Shimada Chantelle Lingerie
Naomi Shimada

Nisaa Pouncey

Nisaa is a rising star in fashion. Her positive outlook on life and passion to travel informs all that she does, seeing herself as a role model to other young African American girls.

Nisaa Pouncey Chantelle Lingerie
SOFTSTRETCH PADDED TOP LACE HIGH WAIST BRIEF BLACK
Nisaa Pouncey Chantelle Lingerie
Nisaa Pouncey
Nisaa Pouncey Model

Filed Under: Chantelle, Ines Rau, Kim van der Laan, Naomi Shimada, New collection, Nisaa Pouncey, Winter

Hunkemöller Doutzen Summer Stories Collection 2020

August 16, 2020 by Press Release

Plunge into the Pacific this summer in signature Doutzen Kroes style. Hunkemöller has teamed up with the supermodel for the last time with these stunning Doutzen Summer Stories.

Hunkemöller Doutzen Summer Stories Collection 2020This season’s Doutzen Summer Stories Collection was influenced by Malibu beaches and their surrounding wooded hills and canyons. Varied styles and colours seen in bandeau to balcony shapes let women travel back to the beauty of nature. Designed to suit all shapes and sizes, the crochet bikini and Doutzen Summer Stories Collection is a total glam look from beach to poolside bar. The campaign was shot with Doutzen in Mexico.

Sustainable ranges made from recycled plastic bottles

Nature is always top of mind, and Hunkemöller and Doutzen Kroes take their sustainability responsibilities seriously. The Cali, Malibu and Paradise ranges are all from fabric made with recycled plastic bottles. Check out the REPREVE® bottle label attached to the hangtag (or in the online description) and help keep our environment and beaches beautiful.

Doutzen Summer Stories colour and designs

Beautiful streamlined design is seen all through this collection: in simple, classic and sophisticated shapes. Delicate gold braid detailing on contrasting mattes are seen next to jacquard textures and crochet knits. Made in an earthy muted colour palette in the season’s hottest natural tones, there is a fresh colour update in a stand-out zebra print. Alongside classic black, women will really love the dark red & cedar green—great colours for all skin tones and giving that wow-factor from sandy beach to relaxed boat trip.

Perfect cover-ups for hot midday sun

An elegant white kaftan, a green maxi dress, or dark floaty tunic are the perfect cover-ups complementing the range. Women will be beach or poolside-drinks ready in an instant. Also great for the walk up from the beach in search of midday shade.

Filed Under: Bikini, Doutzen Kroes, Hunkemöller, Swimsuit, Swimwear

Bonjour Amour Swimwear: A New Name In The Game

March 17, 2020 by Press Release

Have you ever skimmed through your favorite Instagram influencers page and saw her on one of her fabulous vacations and said to yourself, “I want to have a vacation like that, but what would I wear”? Well, new resort and swimwear brand Bonjour Amour Swimwear has you covered and not just for what to wear on your next vacation but where to go.

Bonjour Amour Swimwear

Normally when you think of sheer and bold metallics, ruffles, custom floral prints, lace and satin you think of couture runway pieces, lingerie and evening wear. Bonjour Amour Sofia RichieWell, think again… think beach… or, as Bonjour Amour Swimwear would have it, rooftop lounges, sun-soaked terraces and starlit cocktail gatherings in the summer by the water.

All Bonjour Amour’s fabrics are treated for salt and chlorine water making for a surprising twist on traditional swimwear while still being functional and body inclusive. With the market overflow of sustainable, minimalist, sporty swimwear brands, Bonjour Amour Swimwear is bringing all the glam you crave for your special night out in Ibiza, your romantic trips to Barcelona or your honeymoon in Paris. Bonjour Amour Swimwear has pieces that will make you feel special no matter where you are traveling. Plus, on their blog, Bonjour Destinations, the online brand has a list of recommended five start resorts all over the world that could be perfect for your next trip.

Bonjour Amour Swimsuit

As the new kid on the swimwear block, Bonjour Amour is already a coveted fan favorite of celebrity stylists, fashion influencers and top editors. The brand debuted with three collections that are perfect for any woman’s lifestyle: the Bonjour Paris collection for the romantic fashionista, Bonjour Paradise for the sexy, Miami style fashionista and Bonjour Basics for solid color body sculpting basics that feel and contour the body like shape wear.

Bonjour Basics

Bonjour Amour Swimwear’s size range is size 2-18 with customizable cup sizes for all cupped pieces. Customers can choose their cup and body size so woman with a size DD bust and a size 2 body can wear Bonjour Amour Swimwear’s supported one pieces by choosing a size DD bust for their bust and a size small for the body of her suit and vice versa. A woman with a C cup and a size 16 body can chose a C cup and a size XL for the body of her suit.

Filed Under: Bikini, Bonjour Amour Swimwear, Sofia Richie, Swimsuit, Swimwear

Ashley Graham’s Plus Size Lingerie Collection for Addition Elle

October 23, 2019 by Inbound

Fashion icon, plus size supermodel, and body activist Ashley Graham, wants to share her refined and avant-garde vision for lingerie. Find essential bras enhanced by lace details and sheer panels, as well as their matching panties crafted with the finest fabrics. Ashley’s collection of statement lingerie is sure to be adored by all.

We’ve never shown any Ashley Graham here on TLP; but this changes today! These amazing photo’s show an absolutely gorgeous Ashley in her very own 2019 collection for Canadian plus-size retailer Addition Elle.

Ashley Graham Lingerie Addition Elle
Ashley Graham Lingerie Addition Elle
Ashley Graham Lingerie Addition Elle
Ashley Graham Lingerie Addition Elle
Ashley Graham Lingerie Addition Elle
Ashley Graham Lingerie Addition Elle
Ashley Graham Lingerie Addition Elle
Ashley Graham Lingerie Addition Elle
Ashley Graham Lingerie Addition Elle

Filed Under: Addition Elle, Ashley Graham, Plus size lingerie

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