Dana-co, LLC, a leading lingerie and apparel company, the holder of Natori Brand Lingerie Licensee and its in-house brand Skarlett Blue, announced its expansion into the international market.
The first step towards this expansion is the appointment of Denise Shepherd as Director of International Sales. Dana-co has outlined plans for expansion in strategic markets including the UK as part of their International expansion drive.
“Expanding both brands internationally was the next logical step for growth,” says Zvi Ertel President / CEO at Dana-co. “We have distinguished ourselves creating brands that are dedicated to the consumer and driven by design. We are excited to launch our brands in the international market and establish them globally.”
Denise Shepherd, former Global Sales Director at Panache Ltd and previously Managing Director at Escada UK, has been appointed as Director of International Sales at Dana-co, starting from April 12, 2021.
“I am so very excited at this opportunity to join the passionate team at Dana-co,” said Denise Shepherd. “I’m looking forward to launching Natori and Skarlett Blue into international markets and for women across the world to experience the innovative design and dedication to comfort that both brands offer, which have been essential to both Natori and Skarlett Blue’s success in the American market.”
Dana-co is the exclusive license holder for Natori brand in the U.S. and Europe in the categories of bras, panties, daywear, shapewear, and corsetry. Dana-co re-launched the Natori Intimates category in 2004.