Press Releases

Curve New York August 2021 Show

July 18, 2021 by Inbound

Comexposium USA is pleased to be offering their first in-person Curve New York (Curve NY) trade event on August 1-2 after a 1-year hiatus. Known in the industry as the premiere intimate apparel & lingerie event in North America, the show has moved downtown to Spring Studios, an event space home to The Tribeca Film Festival and many fashion events. The appeal of the new space is the soaring ceilings, open floor plan, breath-taking views, and outdoor terrace.

“We surveyed our buyers before planning this show & will be customizing it specifically for their needs” says Kirsten Griffin, Director of Visitor Promotion. “It was really important for us to find the right venue that would accommodate their requests for a light filled space with indoor/ outdoor areas to feel safe.” Raphael Camp, CEO of Eurovet Americas, the Fashion division of Comexposium USA, adds: “We made certain we could accommodate up to a hundred global brands in a space with clear health and safety guidelines. Spring Studios has formed a partnership with Impact Healthcare for Covid-19 Related Services and CLEAR to provide touchless and seamless screening for buyers and vendors. Curve NY will be following all New York City and CDC safety guidelines including mask wearing and space capacity protocols. As an extra precaution there will be plexiglass and more space between booths.”

The highlight of Curve New York will be the NPD x Curve Excellence Awards, which will recognize the outstanding work of the industry’s retailers, brand representatives and innovative labels. The first awards ceremony by NPD x Curve was held online on Curve Connect – Curve’s digital platform – in September 2020. Out of the twenty-three awards given many went to intimate apparel brands, among them the #1 Selling Bra in the U.S, the #1 Dollar Growth Average Figure Designer Brand, and #1 Digital Native Bra Brand Among Millennials. Honored retailers received awards in Philanthropic Excellence, Lifetime Achievement & Education Excellence. “After a year of restrictions, everyone wants something to look forward to. We feel it is especially important to acknowledge the many people in our industry working hard to make a difference. The awards ceremony also keeps our lingerie community united and brings awareness of the many outstanding accomplishments of its individuals,” says Griffin. “With the intimates market focus on product innovation, and with consumer engagement continuing to drive strong sales that outperform the overall apparel industry, it’s a wonderful time to celebrate the winners and market leaders in the industry,” according to Todd Mick, executive director of fashion apparel with The NPD Group. The invitation-only event will be held Sunday August 1st, 2021.

The Curve team is excited to welcome the historic Van de Velde company back to the show for the first time in several years, bringing Andres Sarda, Marie Jo, and PrimaDonna to the show floor.

Also new to the New York show are Ana ono, Aspen Dream, Demery Jane, Fishbelly , Kaye Larcky and Long Story Short.

Among other brands already confirmed for August: Anita, Aubade, Calida, Chantelle, Claudel, Cosabella, Conturelle, Cupid Intimates, Dita Von Teese, Elila, Elomi, Eva Bitzer, Falke, Fantasie, Fashion Forms, Féraud, Fogal, Freya, Goddess, Gossard, Journelle, Kilo Brava, Leonisa, Maison Lejaby, Mey, MilaKrasna, Natori, Only Hearts, Playful Promises, Roma Confidential, Roesch, Simone Pérèle, Undress Code, Va bien, Valery, Verdiani and Wacoal.

Apparel Company Dana-Co Unveils Plans to Launch Natori Intimates & Skarlett Blue Internationally

May 23, 2021 by Brigitte

Dana-co, LLC, a leading lingerie and apparel company, the holder of Natori Brand Lingerie Licensee and its in-house brand Skarlett Blue, announced its expansion into the international market.

The first step towards this expansion is the appointment of Denise Shepherd as Director of International Sales. Dana-co has outlined plans for expansion in strategic markets including the UK as part of their International expansion drive.

“Expanding both brands internationally was the next logical step for growth,” says Zvi Ertel President / CEO at Dana-co. “We have distinguished ourselves creating brands that are dedicated to the consumer and driven by design. We are excited to launch our brands in the international market and establish them globally.”

Denise Shepherd, former Global Sales Director at Panache Ltd and previously Managing Director at Escada UK, has been appointed as Director of International Sales at Dana-co, starting from April 12, 2021.

“I am so very excited at this opportunity to join the passionate team at Dana-co,” said Denise Shepherd. “I’m looking forward to launching Natori and Skarlett Blue into international markets and for women across the world to experience the innovative design and dedication to comfort that both brands offer, which have been essential to both Natori and Skarlett Blue’s success in the American market.”

Dana-co is the exclusive license holder for Natori brand in the U.S. and Europe in the categories of bras, panties, daywear, shapewear, and corsetry. Dana-co re-launched the Natori Intimates category in 2004.

Marie Jo L’Aventure Spring-Summer 2021

March 19, 2021 by Brigitte

The spring-summer collection of Marie Jo L’Aventure takes you on a trip through South America. Both the color palette and the graphic lines used in the collection were inspired by the work of Mexican architect Louis Barragan. With sleek designs, fashionable prints, surprising combinations and a range of fantastic fits, Marie Jo L’Aventure makes a statement. Daring lingerie for strong women!

Discover the animal print 4.0

The animal print has been conquering fashion hearts for seasons. This spring the trendy print gets a new twist at Marie Jo L’Aventure. The Marie Jo L’Aventure Xavier lingerie series combines a striking Italian lace with animal print with a contrasting print fabric. An absolute must-have is the trendy triangle bra in this series: a cosy, lace bra without underwire that proves that sexy and comfy really can go together.

Marie Jo L’Aventure William is also summer lingerie with a subtle animal print in light pink. The smooth bras in this lingerie series are the ideal T-shirt bras under light summer tops, blouses and dresses. The studs on the shoulder straps immediately give your look an edgy and tough allure.

Top in graphic lace

Bras with the looks of a top are totally on-trend this spring. The Marie Jo L’Aventure design team went in search of a way to integrate the support and comfort of a regular underwire bra into a trendy top. With success! This is proven by the lace top in the L’Aventure Ricardo series. The graphic lace conjures up a beautiful play of lines on your skin: sporty and sensual at the same time.

Summery pied de poule

In addition to the animal print, the plaid motif is also a stayer this season, as the Marie Jo L’Aventure José series proves. The oversized pied-de-poule print in poppy pink will instantly put a smile on your face. Pure feel-good lingerie… And what’s more, these smooth bras and panties can also be worn invisible under light summer outfits. But don’t hide those poppy shoulder straps! They’ll give your outfit that extra punch.

Minimalist chic

Pure designs, out-of-the-box inspiration and clean lines are in the DNA of Marie Jo L’Aventure. This summer the lingerie brand surprises with a new, minimalist chic line: Marie Jo L’Aventure Louie in a timeless pink and taupe hue. It is light, comfortable lingerie, with a quirky sexy and elegant twist.

Less is definitely more with this series. The designs excel in unexpected material combinations: a super soft microfibre fabric is combined with transparent tulle. Don’t miss the innovative spacer bra of this Marie Jo L’Aventure Louie. It is the perfect summer bra in a feather-light, high-tech fabric and with a top fit that flatters every woman.

Bleuet Introduces Bleumer Tumble Shorts for Tween and Teen Girls

May 21, 2020 by Press Release

Bleuet, creator of apparel designed to give girls’ the freedom and confidence to do what they love, extends its product line to include Bleumer Tumble Shorts. Designed to support tween and teen girls’ active lifestyles that often includes play, sports, freeze tag, dance, cartwheels, P.E. and more, Bleuet’s Bleumer Tumble Shorts are under shorts designed in ultra-soft, lightweight & breathable performance fabric suited for all-day wear under skirts, dresses, and uniforms. Just in time for warmer weather, Bleumers will keep her covered underneath and help her avoid those peekaboo moments as she plays, learns, competes and moves throughout the day.

“We want to provide undergarments for girls that support their busy, active lives, making them feel comfortable and confident no matter what activities they pursue. We’re delighted to expand our existing collection from first and everyday bras and camisoles to include under shorts for girls. Offering this extra layer under their clothes will lessen any worries over embarrassing moments at an age when girls start becoming more self-conscious,” said Elizabeth Rietz, CEO & Co-Founder of Bleuet.

The initial Bleumer Tumble Short collection will be available in navy, silver and lilac for $14. Bleuet is offering a wide range of sizes (ages 6 – 16 years) to fit young girls on up to teen girls. Sets of bras and camisoles paired with the Bleumer Tumble Shorts will be available later this spring. Additional colors will be added for summer and back-to-school.

Bleuet (pronounced Blue-A), which means cornflower in French, is a fun, playful brand that launched its first collection of bras and camisoles in the fall of 2019. All Bleuet apparel is made with minimal seams and soft performance fabric for itch-free comfort in a range of fun colors in age-appropriate designs.The company believes, “she needs Bleuet, not lingerie.

Like all of Bleuet’s apparel, the Bleumer Tumble Shorts are responsibly-made. The company believes in ethical apparel manufacturing by working with reputable factories in the United States and around the world. Bleuet strives to ensure that all of its manufacturing partners offer fair and sustainable wages, reasonable hours and safe working environments.

Bleuet products are now available online at BleuetGirl.com.

Shauna Allen Delivers 100 Free Panty Parcels

April 9, 2020 by Press Release

International lingerie designer, spreads cheer by mailing out 100 free pairs of panties across the world in celebration of her one-year business anniversary!

Shauna Allan worked in corporate for 15 years and discovered 2 years ago her greatest passion is to empower women across the globe. Her international lingerie line, Modern Match, was created to empower women. Inspired by the current COVID-19 pandemic and the timing of her one-year business anniversary, Allan plans to gift 100 women with panty parcels this April.

Allan says, “There are so many people struggling with anxiety and overwhelm right now, I am on a mission to remind women that now more than ever, they need to take care of themselves so they can be at their best for their loved ones. So, I’m basically spreading cheer one panty at a time!”

The official one-year anniversary is April 10th, 2020 and women across the world are welcome to claim a free panty parcel. The first 100 women who request panties will receive the shipment for free on a first-come, first-serve basis.

Modern Match Lingerie was designed to empower women. The company’s mission is to create freedom for women to embody their own sensuality, comfort and confidence. Modern Match has a thriving online community for women called the Bra Bra Sisterhood. Women are encouraged to join in the fun and feel sexy in the skin they’re in by building their self-confidence, and sharing in our secrets of self-love through our sisterhood and lingerie line.

To join the Bra Bra Sisterhood Facebook Group, click here.