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Curve New York August 2021 Show

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Comexposium USA is pleased to be offering their first in-person Curve New York (Curve NY) trade event on August 1-2 after a 1-year hiatus. Known in the industry as the premiere intimate apparel & lingerie event in North America, the show has moved downtown to Spring Studios, an event space home to The Tribeca Film Festival and many fashion events. The appeal of the new space is the soaring ceilings, open floor plan, breath-taking views, and outdoor terrace.

Curve New York 2021 “We surveyed our buyers before planning this show & will be customizing it specifically for their needs” says Kirsten Griffin, Director of Visitor Promotion. “It was really important for us to find the right venue that would accommodate their requests for a light filled space with indoor/ outdoor areas to feel safe.” Raphael Camp, CEO of Eurovet Americas, the Fashion division of Comexposium USA, adds: “We made certain we could accommodate up to a hundred global brands in a space with clear health and safety guidelines. Spring Studios has formed a partnership with Impact Healthcare for Covid-19 Related Services and CLEAR to provide touchless and seamless screening for buyers and vendors. Curve NY will be following all New York City and CDC safety guidelines including mask wearing and space capacity protocols.  As an extra precaution there will be plexiglass and more space between booths.”

The highlight of Curve New York will be the NPD x Curve Excellence Awards, which will recognize the outstanding work of the industry’s retailers, brand representatives and innovative labels. The first awards ceremony by NPD x Curve was held online on Curve Connect – Curve’s digital platform – in September 2020. Out of the twenty-three awards given many went to intimate apparel brands, among them the #1 Selling Bra in the U.S, the #1 Dollar Growth Average Figure Designer Brand, and #1 Digital Native Bra Brand Among Millennials. Honored retailers received awards in Philanthropic Excellence, Lifetime Achievement & Education Excellence. “After a year of restrictions, everyone wants something to look forward to. We feel it is especially important to acknowledge the many people in our industry working hard to make a difference. The awards ceremony also keeps our lingerie community united and brings awareness of the many outstanding accomplishments of its individuals,” says Griffin. “With the intimates market focus on product innovation, and with consumer engagement continuing to drive strong sales that outperform the overall apparel industry, it’s a wonderful time to celebrate the winners and market leaders in the industry,” according to Todd Mick, executive director of fashion apparel with The NPD Group. The invitation-only event will be held Sunday August 1st, 2021.

The Curve team is excited to welcome the historic Van de Velde company back to the show for the first time in several years, bringing Andres Sarda, Marie Jo, and PrimaDonna to the show floor.

Also new to the New York show are Ana ono, Aspen Dream, Demery Jane, Fishbelly , Kaye Larcky and Long Story Short.

Among other brands already confirmed for August: Anita, Aubade, Calida, Chantelle, Claudel, Cosabella, Conturelle, Cupid Intimates, Dita Von Teese, Elila,  Elomi, Eva Bitzer, Falke, Fantasie, Fashion Forms, Féraud,  Fogal, Freya, Goddess, Gossard,  Journelle, Kilo Brava, Leonisa, Maison Lejaby, Mey, MilaKrasna, Natori, Only Hearts, Playful Promises, Roma Confidential, Roesch, Simone Pérèle, Undress Code, Va bien, Valery, Verdiani and Wacoal.

Ashley Graham’s Plus Size Lingerie Collection for Addition Elle

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Fashion icon, plus size supermodel, and body activist Ashley Graham, wants to share her refined and avant-garde vision for lingerie. Find essential bras enhanced by lace details and sheer panels, as well as their matching panties crafted with the finest fabrics. Ashley’s collection of statement lingerie is sure to be adored by all.

We’ve never shown any Ashley Graham here on TLP; but this changes today! These amazing photo’s show an absolutely gorgeous Ashley in her very own 2019 collection for Canadian plus-size retailer Addition Elle.

Expert Advice from Jenny Altman of Bare Necessities!

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We are so excited to have Jenny Altman, of BareNecessities.com (and all around fashion expert!), as our guest blogger today! She’s here to let you know her tips and suggestions for what to wear underneath it all for your upcoming occasions! See below for her fabulous advice. Thanks, Jenny!

So, it’s the big day. Whether that means it’s your prom, graduation, wedding, or reunion, you have spent a long time planning the outfit. I know you’ve got your dress, shoes, and jewelry all mapped out, but what about what to wear under the dress? Don’t leave that as an afterthought. Since you get dressed starting from the inside-out, it’s important to plan your outfit this way.
Here are a few key tips:

1- Buy the dress in your right size. That means the size you are now, not the size you are hoping to be. You always look slimmer wearing a dress that fits.

2- Keep it simple. Including jewelry and hair/makeup. You don’t want to look back at this big event 10 years from now and wonder what you were thinking. Classic never goes out of style.

3- Dress appropriately for your age. Whether you are 16 and going to a prom, or the mother of the bride, think what style suits your age best. You can still be a hot mama in a dress with sleeves. Nobody needs to see your entire back and all of your cleavage on this special day!

4- Dress appropriately for your body. Play-up your best features and play-down your least appealing. For example, if your breasts are just too big for wedding photos, don’t feel the need to go strapless just because you thought Kate Middleton might (FYI – she didn’t). You look best in styles made for your body, whether it’s mini, mermaid, or full-length.

The under-arsenal:

It’s very important to pick the proper underpinnings that suit your dress and you. I find all my favorite underpinnings at BareNecessities.com. If you have a chance to match undergarments to the dress before any final fittings, that is key! Buy a few key undergarments to take with you to your fitting. If you aren’t having fittings, buy a few undergarments items and try them on with the dress at least a week before the event. Stand in the dress, move around in it, and most importantly, look at yourself from the back. Don’t forget to look at yourself in the daylight. You may realize your dress is more sheer than it looked in the fitting room; which may call for a slip!

It’s very important to buy the right size for all my suggested underpinnings below. If a bra isn’t fitting right, you’ll have spillage. Even worse, the bra will be falling down on you all night. For shapewear, go bigger. It’s best that the shapewear holds you in to give you a smooth, slim look. Lastly, always go nude or black. Nude is best everything that isn’t black, even a crisp white wedding dress.

NY Based Unforeseen Circumstances at Journelle

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I’m absolutely swooning over my latest brand discovery! I was at Journelle a couple of weeks ago to say hello to the lovely lingeristas there and see what was new for spring. I was impressed, as always, with the great selection of spring pieces. The color palettes were just delightful! I stopped in my tracks when I noticed a new name among my favorites – Unforeseen Circumstances. I asked Mara (one of the Journelle lovelies) about the brand and she informed me that the brand was New York based and had been in the store for only a short while. I couldn’t wait to find out more!

The Unforeseen Circumstances site features images of the intriguing vintage-inspired collection as well as other inspiration. Just like the pieces in the collection, this site has depth and character and displays an ethereal, yet rich femininity.

I look forward to bringing you more information on Unforeseen Circumstances in the coming months! For now, you can shop for a few of the items at Journelle, including my favorite, the chic Nouveau High Waisted Brief. Love!

Introducing Irely by Sairey G

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I discovered Irely by Sairey G after meeting the brand’s President and Founder, Sairey G herself, at a lingerie professionals meet up back in February and am so excited to finally tell you about this up-and-coming panty brand that recognizes that every woman has a secret side!

The name Irely represents the blending of Sairey’s family’s two countries of ancestry – Ireland and Italy. Just one facet of the unique story behind this brand which produces panties available in boyshort, thong, and hipster styles in sizes S-XL. Made from nylon, spandex, and stretch lace, each panty has a secret pocket in the back. Perfect for stashing your essentials for a night out on the town! However, when your panty arrives, neatly tucked in the pocket is a little card with a big dose of inspiration to brighten up your day! Sayings like the following adorn the cards: “You don’t have to have the best of everything to be happy, you just have to make the best of everything.” and “May you kiss whomever you please and please whomever you kiss.” Irely wants you to savor life starting with what you put on closest to your skin every morning!

Irely panties retail from $25-$32 and are sold at leading retailers and online.

However, we are giving you a chance to win an Irely gift package featuring one panty of each style and…the chance for your fun and flirty inspirational message to be added to the pocket cards!!! Here’s the deal:

1) Like Irely by Sairey G and The Lingerie Post on Facebook
2) Send me a Facebook message with your saying to Krista Tlp (we wouldn’t want anyone to know your saying by posting it on the Wall or anything!)

Once all the entries are compiled, I’ll forward them along to Sairey and she’ll pick the winner! The contest ends on Tuesday, May 17th at 11:59 p.m. EST so start thinking!

Best of luck to you all!