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Press Releases

Stella McCartney Launches First Swimwear Collection for AW 2016

February 19, 2016 by Press Release

Stella McCartney launches her first complete swim collection combining the designer’s naturally feminine, naturally confident and modern design sensibility without compromising on functionality and fit. The new swim styles reflect Stella’s signature silhouettes and colour palette, along with prints and details from her readyto-wear collection.

Stella McCartney comments:

“This collection is really inspired by all types of women and I want this swimwear collection to encourage women to feel confident, comfortable and incredible about themselves and in what they are wearing.”

Designed for and inspired by women, the swim range includes 7 stories, each evoking a sense of self-expression through styles that have been carefully crafted using the latest technology, resulting in a beautiful, supportive and empowering collection. Wistful, nostalgic crochet pieces collide with sporty, stripe-adorned looks. Neoprene is bonded with mesh while citrus and animal prints are embellished with gold charms and trinkets. Timeless cover ups in light cottons and chambray sit alongside all-in-ones and jersey skirts. A diverse colour palette of powder, royal blue, dahlia, yellow, navy and black and wide range of silhouettes encourage a mix-and-match approach across instantly iconic pieces.

In addition to bikinis and one pieces, the collection also includes swim apparel and accessories, such as rashguards in long and cropped versions, as well as sustainable beach totes made in Kenya.

The Stella McCartney Swim Collection is a new category in addition to the brand’s existing long term partnership with Bendon, one of the world’s leading intimate apparel companies that also manufactures and distributes the Stella McCartney Lingerie Collection.

STELLA MCCARTNEY BIKINI
STELLA MCCARTNEY SWIMSUIT
STELLA MCCARTNEY SWIMWEAR

The price range for the collection is $115 to $180 for a bikini top, $80 to $155 for a bikini bottom, $180 to $324 for a one piece and $165 to $295 for a cover up The collection is available from July 2016 in Stella McCartney boutiques and online at stellamccartney.com.

Additionally the collection will be stocked at select department and specialty stores including Harvey Nichols, Harrods, Selfridges and Matches in the UK, Saks Fifth Avenue in the US, David Jones and Myer in Australia as well as Net-aPorter and MyTheresa.

Filed Under: Press Releases, Stelle McCartney

Bare Basics Lingerie Now Offer Expert Fitting for Nursing Bras

August 5, 2013 by Press Release

Vancouver-based lingerie provider Bare Basics Lingerie has recently announced that the company is providing a new fitting service for clients searching for the ideal nursing bra. Bare Basics Lingerie’s new fitting service for nursing bras, sports bras and all other in-store pieces are offered at both their locations by their expert fitters.

For new moms it can be exceptionally difficult to find nursing bras that fit comfortably. The changing shape and size of the breast during pregnancy means that a custom fit bra is recommended to ensure optimal support. This is important during the nursing stage as a great bra will provide optimal neck and shoulder comfort for the new mom as well as providing convenient access for breast feeding. And now new moms across Vancouver, North Vancouver, Richmond, and White Rock can find that stylish, great-fitting bra through the team at Bare Basics Lingerie.

With their fitting services and great selection of nursing bras, Bare Basics Lingerie is now the ideal resource for new moms looking for comfortable, stylish undergarments. The fitters at Bare Basics Lingerie have been trained so well that they’re able to take a quick glance at the client’s body to determine their exact bra size. They communicate directly with the client to determine their preferred style, whether it’s that elegant lace bra or a comfortable molded piece that rests smoothly against the skin. Then, utilizing their experience and fitting knowledge, they determine the size of bra the client should be wearing and bring in a selection of styles to suit their unique wearing needs. The expert in-house fitting specialist will then adjust the straps to meet the client’s comfort level. With the company’s exceptionally varied style selection, the perfect bra is ready and waiting to be discovered at Bare Basics Lingerie.

Filed Under: Bare Basics, Bra fitting, Bra sizing, Maternity lingerie, Press Releases

Hopeless Lingerie ‘The Mirror’ – New Collection

March 14, 2011 by Press Release

In less than three years of existence, Hopeless Lingerie has managed to set a new standard in creativity and style. Taking inspiration from such diverse places as B-grade horror films, architecture and modern art, designer Gabrielle Adamidis with the help of her sister Dominique have established a strong following through innovative designs.

Combining vintage aesthetics with modern comfort and convenience, Hopeless create pieces that aim to make women feel sexy and beautiful. Hopeless Lingerie can be worn on summer nights or just for special occasions, and it will take just one viewing for you to fall hopelessly in love…

The first of four seasonal ranges for 2011 – ‘The Mirror’ is an all white collection designed for honeymooning brides. Not to exclude the rest of us all pieces are also available in black. This range was inspired by the character Tony in Terry Gilliam’s Imaginarium of Dr Parnassus. The duality of good and evil is explored in this film and this is picked up in the black trims and hints of something harder, combined with traditional romantic elements.

Filed Under: Hopeless, Lulu Wagstaffe, Press Releases

Hong Kong Mode Lingerie 2010

May 6, 2010 by Press Release

Organized by Eurovet, the world’s leading lingerie and beachwear trade show organizer and supported by the Hong Kong Intimate Apparel Industries’ Association (HKIAIA), the fourth Hong Kong Mode Lingerie which was held from March 30-31, 2010 for two days at the Hong Kong Convention and Exhibition Centre, had a successful and enthusiastic finale.

The fourth Hong Kong Mode Lingerie provided the best sourcing platform for lingerie professionals around the world showcasing specialized lingerie aspects with the highest quality. This year there were 29% of supplier showcasing fabrics, 23% accessories, 15% lace and 12% embroideries for lingerie and beachwear. There were 160 exhibitors around the world participating in this largest lingerie show in the industry in Hong Kong. Among these 160 exhibitors, 29% comes from Hong Kong, 28% from China, 25% from Asia and 18% from all around the world.

The Hong Kong Mode Lingerie 2010, the leading sourcing platform for intimates and beachwear, aimed at gathering the leaders and international players of this industry. Around 3600 attendees made this show a not to be missed event, and as the show was held this year concurrently with Fashion Access and APLF 2010 (other fashion related event in HKCEC), it attracted an additional 41% of visitors who showed interest in knowing more about the trends and meeting suppliers, thus creating a proven synergy between the shows.

The attendance of the intimate apparel industry was of the best quality with more than two thirds of the attendees who were general managers, heads of purchasing departments as well as chief designers joining the fair. Representatives from major intimate apparel groups and brands had attended the event: Abercrombie & Fitch, Aimer Lingerie Co., Ltd, American Eagle Outfitters Asia Limited, Bogart Lingerie Ltd, Chantelle, Chasney Beauty Pty Ltd, Easy Shop Taiwan, Embry (HK) Ltd, GAP International Sourcing Ltd, Giorgio Armani SPA, H&M Hennes & Mauritz, JC Penney, Jockey Far East, Li & Fung (Trading), Maidenform USA, Marks & Spencer, MAS Holdings, MAST Industries (Far East) Ltd, Peach John, Schiesser International, Triumph International, Victoria’s Secret, Wacoal International, Warnaco and many more. It was proven that the Hong Kong Mode Lingerie was a major international sourcing event for visitors.

Filed Under: Events, Press Releases

What Katie Did: New Corsets!

October 20, 2009 by Mandolina

What Katie Did designer Katie Halford began her career as a corset fitter over 15 years ago, before going on to develop her own collection. But a decade on from the launch of her company, What Katie Did’s now-famous corset range has grown from one style to an impressive eight; with the A/W 09 collection boasting what must be the largest choice of corsets around. There’s a cut to suit every shape and size; and a style that will appeal to everyone – from glamour queens and tight-lacing Dita-wannabes, to those simply looking for some sexy lingerie to wear on a night out… or a night in!

What Katie Did Corsets

Overbusts

Sophia is the most popular of What Katie Did’s corsets, with a gently curved silhouette that’s neither too extreme-looking or constricting to put off corset newcomers; but with just the right amount of cinching to satisfy experienced wearers. Its curved cups ensure that A-E-cup breasts are pushed delicately upwards and together. Those who are considerably more endowed needn’t despair though, because decadent Dolly combines the same classic cut with slightly more room in the bust; perfect for those lucky ladies whose D+ cups runneth over.

These two have a naughty big sister, Laurie – an overbust style with real va-va-voom. It features the same shaped cups for perfect uplift, but with WKD’s signature gored hips, Laurie gives a fantastically well-defined waistline. It’s enough to make even Jessica Rabbit jealous!

The 18th Century-inspired Antoinette is the WKD’s newest overbust style. Its balconette bustline and innovative pointed sides mean that even the most well-upholstered needn’t fear an overspill of fulsome flesh – simply a ravishing pair of (well-supported!) heaving bosoms. With gored hips for a truly ravishing silhouette, it’s just like its antique counterpart, but considerably more comfortable.

Underbusts

Gina was the very first corset that What Katie Did designed, and it’s still a firm favourite amongst their customers. It gives a smooth and defined shape, but, like Sophia, not one that’s too extreme. The addition of the signature gores to this basic underbust created Mae. The beauty of the goring is that hips are not compressed, and waists can therefore be cinched down even further, for a very pronounced hourglass shape. Those with a large waist-hip ratio look particularly spectacular in the gored hip versions of What Katie Did’s corsets for this reason!

Wickedly tempting, Morticia is a slightly longer-line style based on the Mae shape, and the latest version to incorporate goring. The longer busk and lower hip-line ensure that shapely derrieres are shown off to their full advantage, while the waist is pulled in as tightly as desired. Morticia is so well cut and designed, that many customers find they can actually go down a size!

The newest underbust style, Baby, is a little 7” waist cincher designed to be worn under clothes. It’s directly inspired by Christian Dior’s post-war New Look fashions, and the boned waist-nippers that his models were tightly laced into to achieve that incredibly dramatic silhouette. Baby’s clever cut allows the waist to be substantially reduced, but its small size makes it incredibly comfortable.

As always – more info on whatkatiedid.com!

Filed Under: Corsets, Katie Halford, New collection, Press Releases, What Katie Did

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