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Hunkemöller Doutzen Summer Stories Collection 2020

August 16, 2020 by Press Release

Plunge into the Pacific this summer in signature Doutzen Kroes style. Hunkemöller has teamed up with the supermodel for the last time with these stunning Doutzen Summer Stories.

Hunkemöller Doutzen Summer Stories Collection 2020This season’s Doutzen Summer Stories Collection was influenced by Malibu beaches and their surrounding wooded hills and canyons. Varied styles and colours seen in bandeau to balcony shapes let women travel back to the beauty of nature. Designed to suit all shapes and sizes, the crochet bikini and Doutzen Summer Stories Collection is a total glam look from beach to poolside bar. The campaign was shot with Doutzen in Mexico.

Sustainable ranges made from recycled plastic bottles

Nature is always top of mind, and Hunkemöller and Doutzen Kroes take their sustainability responsibilities seriously. The Cali, Malibu and Paradise ranges are all from fabric made with recycled plastic bottles. Check out the REPREVE® bottle label attached to the hangtag (or in the online description) and help keep our environment and beaches beautiful.

Doutzen Summer Stories colour and designs

Beautiful streamlined design is seen all through this collection: in simple, classic and sophisticated shapes. Delicate gold braid detailing on contrasting mattes are seen next to jacquard textures and crochet knits. Made in an earthy muted colour palette in the season’s hottest natural tones, there is a fresh colour update in a stand-out zebra print. Alongside classic black, women will really love the dark red & cedar green—great colours for all skin tones and giving that wow-factor from sandy beach to relaxed boat trip.

Perfect cover-ups for hot midday sun

An elegant white kaftan, a green maxi dress, or dark floaty tunic are the perfect cover-ups complementing the range. Women will be beach or poolside-drinks ready in an instant. Also great for the walk up from the beach in search of midday shade.

Filed Under: Bikini, Doutzen Kroes, Hunkemöller, Swimsuit, Swimwear

Emma Harris’ new Autumn-Winter 2020 Collection

July 19, 2020 by Brigitte

Emma Harris has her own luxury lingerie atelier and designs and produces hand-made artisan lingerie and loungewear in the UK for quite a few high-end brands. She has her own brand too and her key USP is that everything is hand-produced using the most complex, painstaking techniques that result in a very high quality, lifelong garment and this comes in a wide size range (28-36, A-FF).

Emma Harris Cleo
Emma Harris Cleo
Emma Harris Cleo
Emma Harris Cleo Balcony Bra

Emma Harris AW2020Emma Harris’ new AW20 collection is out and features an absolutely stunning new range, MELODY; a new colour in last season’s best-selling CLEO, which will be added in a gorgeous garnet shade with antique gold lace, plus the option of Cleo in red as a special order.

Inspired by Old Hollywood, Melody features a unique diamond design, reflective of this period which is echoed throughout the collection. Fashioned in French lace, specially selected for its vintage look and featuring newly designed shoulder straps for an elegant and sleek look at the back, Melody boasts a robe, slip, camisole, short, pyjama bottom, bra, brief and thong.

The full Melody collection will be available in vintage rose and champagne from Spring 2021 but it will make an early debut in AW20 with a sneak preview of the Melody capsule collection in navy (see pretty picture below!).

EH AW2020
EH AW 2020
Blue Melody Emma Harris

A beautiful, feminine high-end collection for what promises to be cosy at-home winter season. If you’re looking to add some luxury to your drawer; head over to Emma’s online store!

Filed Under: Autumn Lingerie, Emma Harris, Loungewear, Winter Tagged With: lingerie

An Insight Into How Covid 19 Has Impacted The Lingerie World – A High End Indie Manufacturer’s Perspective

June 28, 2020 by Claire Emma Harris

Anais Slip Emma HarrisI am Claire Emma Harris, founder of my own British based luxury lingerie – Emma Harris.

The early months of 2020 saw new business relationships blooming, with both current and new stockists and my loyal customer base loving my new collections.  My newly designed collection Melody was proving a huge hit & the orders for the upcoming months were greater than expected.  2020 was looking very promising.

Then Covid-19 hit.

Thinking back, I was glued to the news, waiting for more information, learning more about Covid-19 as the story unfolded.  That’s how I remember the first few weeks of March 2020.

What followed was a period of uncertainty; how will this virus affect our lives, our professions & our businesses?

Anais Cami Emma HarrisThe Emma Harris atelier produces beautiful lingerie and loungewear which is sold into luxury retailers the world over.  As retailers shut their doors, these orders were put on hold.  This meant that the larger orders which my staff produce daily, dried up, they had no work & I felt powerless to provide the work which they need for their income.  As a business owner, in particular a small business owner, you do feel very responsible for your staff & therefore I had to stop and think – what do I need to do to keep my business running and my staff in their jobs?

I’ve always applied a flexible approach to my business, with wholesale, drop ship & direct to client orders collectively combining to form one main business.  With wholesale orders nonexistent, now was the time to innovate!

I concentrated on offering drop shipping and website orders; and giving both retailers and consumers an even better deal – knowing that even though that presented me a financial challenge, it would hopefully pay off longer term.  Thinking that this may be the time when loungewear that could be worn in furlough as needed, I quickly designed and produced my new Everyday Essential collection – Anais. To my delight, that paid off with a lot of interest from retailers and my loyal customers and increased new orders.

I’ve reached out to influencers to help promote brand recognition & as I have more time, social media posts are being posted more frequently.  This is becoming a growth period for my brand.

Anais Slip Emma HarrisI have a bricks and mortar business, an atelier & a team of skilled staff.  Although I am a small business, I do have essential business costs to cover.  However, my sleek, sharp approach to lingerie production is really proving it’s worth right now.  I produce to order, which keeps stock costs to an absolute minimum.  Minimum stock = no supplier bills pending.  It’s also a very special and unique way to sell luxury items.  When orders are placed; we pick up our scissors & literally get cutting.

Along with moulding my business to curve to the current way of life, I have entered into a new business territory, by temporarily offering part of my studio as a supplier to the NHS.  Some of my staff may not be working on Emma Harris at the moment, but they are keeping their skills alive.  Sewing skills are learnt over a long period of time, nimble fingers remain skilled by using them frequently and what a lovely project to be working on.  We are very proud to be supporting the NHS and I believe, if you can help, then you should.

All in all, this may have been a turbulent time, but I feel optimistic – there is nothing like adversity to make you pull out your best work and I’m proud that we have been able to do that while supporting our retail partners and customers too. Here’s to the future!

Filed Under: Emma Harris, New collection Tagged With: Claire Emma Harris, COVID-19

Agent Provocateur Spring/Summer 2020: #PlayToWin

May 21, 2020 by Brigitte

As you know, we’ve always been fans of Agent Provocateur at The Lingerie Post. For this summer, they’ve decided to go in a direction none of us here expected. With a clear focus on sports, and a place for female athletes – they’re making a real statement: WOMEN ARE POWERFUL, especially when they wear sexy lingerie.

Queen Harrison-Claye, Alysha Newman, Georgia-Mae Fenton and Sasha Digiulian star in this awesome ad for the lingerie brand; and the response has been extremely positive.

This season, Agent Provocateur celebrates the superhuman force of the female. Four incredible athletes star, exploring how ambition transforms in body and mind. Find the fire that drives you, and let it push you harder, faster, stronger. Play to win. #WePlayToWin

Will you be buying any pieces from this new collection?

Filed Under: Agent Provocateur, Video Tagged With: Alysha Newman, Georgia-Mae Fenton, Queen Harrison-Claye, Sasha Digiulian, Video

Bleuet Introduces Bleumer Tumble Shorts for Tween and Teen Girls

May 21, 2020 by Press Release

Bleuet, creator of apparel designed to give girls’ the freedom and confidence to do what they love, extends its product line to include Bleumer Tumble Shorts. Designed to support tween and teen girls’ active lifestyles that often includes play, sports, freeze tag, dance, cartwheels, P.E. and more, Bleuet’s Bleumer Tumble Shorts are under shorts designed in ultra-soft, lightweight & breathable performance fabric suited for all-day wear under skirts, dresses, and uniforms. Just in time for warmer weather, Bleumers will keep her covered underneath and help her avoid those peekaboo moments as she plays, learns, competes and moves throughout the day.

Bleuet

“We want to provide undergarments for girls that support their busy, active lives, making them feel comfortable and confident no matter what activities they pursue. We’re delighted to expand our existing collection from first and everyday bras and camisoles to include under shorts for girls. Offering this extra layer under their clothes will lessen any worries over embarrassing moments at an age when girls start becoming more self-conscious,” said Elizabeth Rietz, CEO & Co-Founder of Bleuet.

The initial Bleumer Tumble Short collection will be available in navy, silver and lilac for $14. Bleuet is offering a wide range of sizes (ages 6 – 16 years) to fit young girls on up to teen girls. Sets of bras and camisoles paired with the Bleumer Tumble Shorts will be available later this spring. Additional colors will be added for summer and back-to-school.

Bleuet (pronounced Blue-A), which means cornflower in French, is a fun, playful brand that launched its first collection of bras and camisoles in the fall of 2019. All Bleuet apparel is made with minimal seams and soft performance fabric for itch-free comfort in a range of fun colors in age-appropriate designs.The company believes, “she needs Bleuet, not lingerie.

Like all of Bleuet’s apparel, the Bleumer Tumble Shorts are responsibly-made. The company believes in ethical apparel manufacturing by working with reputable factories in the United States and around the world. Bleuet strives to ensure that all of its manufacturing partners offer fair and sustainable wages, reasonable hours and safe working environments.

Bleuet products are now available online at BleuetGirl.com.

Filed Under: Bleuet, Pre-Teens, Press Releases

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