The Lingerie Post

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Events

Hong Kong Mode Lingerie 2010

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Organized by Eurovet, the world’s leading lingerie and beachwear trade show organizer and supported by the Hong Kong Intimate Apparel Industries’ Association (HKIAIA), the fourth Hong Kong Mode Lingerie which was held from March 30-31, 2010 for two days at the Hong Kong Convention and Exhibition Centre, had a successful and enthusiastic finale.

The fourth Hong Kong Mode Lingerie provided the best sourcing platform for lingerie professionals around the world showcasing specialized lingerie aspects with the highest quality. This year there were 29% of supplier showcasing fabrics, 23% accessories, 15% lace and 12% embroideries for lingerie and beachwear. There were 160 exhibitors around the world participating in this largest lingerie show in the industry in Hong Kong. Among these 160 exhibitors, 29% comes from Hong Kong, 28% from China, 25% from Asia and 18% from all around the world.

The Hong Kong Mode Lingerie 2010, the leading sourcing platform for intimates and beachwear, aimed at gathering the leaders and international players of this industry. Around 3600 attendees made this show a not to be missed event, and as the show was held this year concurrently with Fashion Access and APLF 2010 (other fashion related event in HKCEC), it attracted an additional 41% of visitors who showed interest in knowing more about the trends and meeting suppliers, thus creating a proven synergy between the shows.

The attendance of the intimate apparel industry was of the best quality with more than two thirds of the attendees who were general managers, heads of purchasing departments as well as chief designers joining the fair. Representatives from major intimate apparel groups and brands had attended the event: Abercrombie & Fitch, Aimer Lingerie Co., Ltd, American Eagle Outfitters Asia Limited, Bogart Lingerie Ltd, Chantelle, Chasney Beauty Pty Ltd, Easy Shop Taiwan, Embry (HK) Ltd, GAP International Sourcing Ltd, Giorgio Armani SPA, H&M Hennes & Mauritz, JC Penney, Jockey Far East, Li & Fung (Trading), Maidenform USA, Marks & Spencer, MAS Holdings, MAST Industries (Far East) Ltd, Peach John, Schiesser International, Triumph International, Victoria’s Secret, Wacoal International, Warnaco and many more. It was proven that the Hong Kong Mode Lingerie was a major international sourcing event for visitors.

Pudding Gets in the Festive Spirit With a Burlesque Fashion Show

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Pudding, the luxury lingerie salon based in The Walk (Reading, UK), got the Christmas party season off to a sensational start with a burlesque themed fashion show and cabaret evening last Saturday, December 5th.

Since Pudding opened just over two years ago, its winter fashion show has been increasingly popular – so much so, that this year’s event was moved to a bigger venue and the Pudding team joined forces with top London cabaret legend The Marquis of Gray, to provide their customers with a glamorous evening of music, magic, cocktails and, of course, gorgeous lingerie!

Pudding Burlesque Show

Owner Helen Masters said, “Last year’s fashion show was so popular that we had to turn people away, so this year we decided to go bigger and better than ever before. We sponsored the Bohemia Cabaret in the summer and our customers loved it, so it was a great opportunity to join forces with the Marquis of Gray again for a really fun night’s entertainment”

The 100+ guests were encouraged to dress to impress, with burlesque style corsets being de rigeur  – luckily Pudding provides a fabulous selection of customisable corsets (you choose the colour Pudding Show: Corsetand the fabric) so the audience had no excuse not to be well dressed!

The fashion show, featuring four Reading based models, showed a range of styles from top designers such as Pleasure State, La Perla and Lise Charmel on display, as well as the corsets themselves, by premium corsetiers Vollers. The timing was also ideal for anyone hoping to get some Christmas Present ideas . The models sported a stunning Dita Von Teese inspired look, courtesy of local hair and make-up artists Natalie Parratt and Steve and Ellie from Essensuals in Guildford.

As Helen said, “Our gift list service is very popular and people in the past have used the fashion show as an opportunity to spot their favourite styles and give someone a hint for Christmas. As we keep our customers sizes and preferences on record, all anyone interested in buying a gift needs to do is pop in, say their partner’s name and we can do the rest! We can even drop a hint on behalf of our female customers so they make sure they get their favourite wish list item as we also offer a Christmas Gift Hint service by text message!”

Anyone who didn’t make the show, can see the stunning Pudding range online at www.puddinglingerie.com or in the salon which is open Mon-Sat 10- 6 pm with an early opening of 9.30 on Saturday and a late closing of 8pm on Thursday – plus to help shoppers beat the Christmas rush, Pudding will be open every Sunday in December in the run up to Christmas from 11am-5pm and will be offering bubbly and mince pies every Thursday night until 8pm to relieve Christmas shopping stresses!

Sonia Rykiel pour H&M Launch Event

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Sonia Rykiel pour H&M is Sonia Rykiel‘s exclusive new lingerie collection for fashion giant H&M (what’s in a name! – more background info in Bruna’s post from back in October) – and the label had an exclusive launch event last night at the Grand Palais in Paris. The celebrity-studded front row got a view of a beautiful yet affordable lingerie and loungewear collection that is expected to change H&M’s lingerie image across the globe.

We weren’t lucky enough to actually attend the event – but we do have these exclusive photos of the event and the lingerie.

If you want a more detailed look at these pieces – keep your eyes on the blog because we will be zooming in on the lingerie in detail somewhere later this week! More info is also already available on the H&M site.

Ninth Annual No Pants Subway Ride in January

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While you’re holiday shopping you might want to throw an extra pair of cute panties in your basket for yourself to wear on the No Pants Subway Ride! January 2010 will mark the ninth annual No Pants Subway Ride, organized by Improv Everywhere and held in New York City (with smaller groups also participating in cities around the globe). The event is just what it sounds like – participants will strip down to their undies and ride the subway as a large public prank. Everyone acts like nothing is out of the ordinary – if asked why they aren’t wearing pants, they simply reply “oh, I must have forgotten to put them on.” The stunt started in 2002 with only 7 men participating, but it has grown so large that in 2009 there were 1,200 participants in NYC and over 1,000 others around the world. Wearing your underwear in public is perfectly legal in New York City so you only risk awkward stares. Here is some footage from 2009’s ride (with some hilarious reactions from fellow passengers):

[youtube]http://www.youtube.com/watch?v=9La40WwO-lU[/youtube]

If I was going to participate, I think I’d wear b.tempt’d – their panties are cute enough to show off, usually have a decent amount of coverage (which you’ll probably be grateful for if you end up in the next public video!), and they are inexpensive enough that it won’t break your heart if you fall in the snow with them!