Sonia Rykiel to Design Lingerie for H&M

Following in the footsteps of Roberto Cavalli, Jimmy Choo and Karl Lagerfeld, Sonia Rykiel is the most recent designer to team up with H&M to launch a guest line.  For the holiday season the French house and the trendy retail chain will debut an accessibly-priced lingerie line, which will hit 1,500 H&M stores worldwide and [...]

Emmanuel Beart in H&M Lingerie ad

The ever so classy French actress Emmanuel Beart looks gorgeous in this romantic (and Christmas-like, if I may say so a couple days before the big day!) lingerie ad by H&M. The comments on Youtube are mostly “lucky cat”-remarks (understandable) — but there was also this one by Rachel:
H&M is always a lifesaver.. stylish stuff [...]

Gisele Bündchen in H&M swimwear

The ever so sexy Gisele Bündchen in one of the previous H&M beachwear campaigns. Since Gisele will be working with H&M again in the near future, I’m sure we’re all anxiously looking forward to new photo sets like these (I have no clue whether or not I’m just talking to the men here [...]

Gisele Bündchen lingerie line for H&M

At this point these are just rumours, but we’re getting confirmations from reliable sources all over the lingerie world, and it seems like this has actually been in the pipeline for some time now… Apparently H&M has been talking to Gisele Bundchen for a few years (!), but due to her position Victoria’s Secret the [...]

Claudia Schiffer for H&M: classic ad campaign

I’m sure you all remember the H&M lingerie ad campaign featuring the extraordinary Claudia Schiffer in the 2000 holiday season. Photographer Max Vaduku captured the German beauty like never before, and I remember men actually breaking bus stations here in Europe to get their hands on the Claudia Schiffer posters…
Doesn’t she make that H&M [...]

H&M Lingerie: Introduction

H&M doesn’t need an introduction. A global player on the confection market, targetting young and budget-minded shoppers with low-priced fashion, H&M is also a lingerie / underwear store. Yes, they’re not known for their A-brand quality underwear, but it’s too easy to judge them just on their reputation, no? Right….
I’ve bought quite a lot of [...]