The Lingerie Post

The most beautiful lingerie and swimwear in the world...

Sonia Rykiel

Sonia Rykiel pour H&M Lingerie

by

Yesterday I showed you photos of the Sonia Rykiel pour H&M launch event in Paris – today, we have campaign and product photography to show off the brand new Sonia Rykiel pour H&M lingerie line.

Head in to a H&M store near your location to check out the pieces in person – they’re actually great quality! I’m not so fond of the roses-on-blacks, but the rest looks like absolutely amazing value for money!

All these pieces are available at H&M now – and are on display on the H&M site – check it out!

Sonia Rykiel pour H&M Launch Event

by

Sonia Rykiel pour H&M is Sonia Rykiel‘s exclusive new lingerie collection for fashion giant H&M (what’s in a name! – more background info in Bruna’s post from back in October) – and the label had an exclusive launch event last night at the Grand Palais in Paris. The celebrity-studded front row got a view of a beautiful yet affordable lingerie and loungewear collection that is expected to change H&M’s lingerie image across the globe.

We weren’t lucky enough to actually attend the event – but we do have these exclusive photos of the event and the lingerie.

If you want a more detailed look at these pieces – keep your eyes on the blog because we will be zooming in on the lingerie in detail somewhere later this week! More info is also already available on the H&M site.

Sonia Rykiel to Design Lingerie for H&M

by

anniversary-collection
Sonia Rykiel's spring 2010 40th-anniversary show. Photo: Imaxtree

Following in the footsteps of Roberto Cavalli, Jimmy Choo and Karl Lagerfeld, Sonia Rykiel is the most recent designer to team up with H&M to launch a guest line. For the holiday season the French house and the trendy retail chain will debut an accessibly-priced lingerie line, which will hit 1,500 H&M stores worldwide and major Sonia Rykiel boutiques around the world on December 5.

According to H&M’s creative advisor, Margareta van den Bosch, it was Sonia Rykiel’s 40th anniversary runway show (pictured right) that sparked their interest and led to the idea for the collaboration.

“This is a totally modern, new kind of lingerie look, and when we started to work with Rykiel on it, we just couldn’t stop,” said Bosch of the upcoming line. “It’s a wonderful highlight of our main collection.”

Rykiel—who has been dubbed the “Queen of Knits”—will also launch a knitwear collection in late February at H&M for women and girls accompanied by “playful accessories.”

“This collaboration fits perfectly with our philosophy,” said Nathalie Rykiel, president and artistic director of Sonia Rykiel. “The Sonia Rykiel pour H&M lingerie collection is the ideal way to offer the essence of Rykiel to a great number of women around the world, and a beautiful way to close the year.”

Discount Carine Gilson Lingerie!

by

Alert Alert! All of you who’ve been dreaming of Carine Gilson lingerie but never had the budget to splurge on her $500-plus bras — I’ve got excellent news! Catriona MacKechnie NYC is having a superb luxury lingerie sale that includes some beautiful Carine Gilson pieces (amongst other labels such as Apsara, Courtworth, Elise Aucouturier, Nina Ricci & Sonia Rykiel)…

Blush Camisole and Shorts by Carine GilsonCarine Gilson Blush Lingerie SetOrange Chemise by Carine Gilson

Above — from the Blush range: cami & shorts; bra and panties — from the Orange range: lovely chemise…

At 50% off you can really do some excellent bargains on their whole range… Check it all out!