Sonia Rykiel pour H&M Launch Event
Sonia Rykiel pour H&M is Sonia Rykiel’s exclusive new lingerie collection for fashion giant H&M (what’s in a name! – more background info in Bruna’s post from back in October) – and the label had an exclusive launch event last night at the Grand Palais in Paris. The celebrity-studded front row got a view of a beautiful yet affordable lingerie and loungewear collection that is expected to change H&M’s lingerie image across the globe.
We weren’t lucky enough to actually attend the event – but we do have these exclusive photos of the event and the lingerie.
If you want a more detailed look at these pieces – keep your eyes on the blog because we will be zooming in on the lingerie in detail somewhere later this week! More info is also already available on the H&M site.
December 2, 2009 by Mandolina
Filed under Catwalk, Events, H&M, New collection, Sonia Rykiel
I’ve been wiggling in anticipation of this collection ever since I saw the first ads in a magazine. I hardly ever visit H&M, but I do believe I’ll be stopping by this weekend.
Treacle – I feel the same way. I hardly have any H&M lingerie apart from some basics I bought a LONG time ago; but this looked like GOOD lingerie, and pretty!