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You are here: Home / Catwalk / Sonia Rykiel pour H&M Launch Event

Sonia Rykiel pour H&M Launch Event

December 2, 2009 by Mandolina

Sonia Rykiel pour H&M is Sonia Rykiel‘s exclusive new lingerie collection for fashion giant H&M (what’s in a name! – more background info in Bruna’s post from back in October) – and the label had an exclusive launch event last night at the Grand Palais in Paris. The celebrity-studded front row got a view of a beautiful yet affordable lingerie and loungewear collection that is expected to change H&M’s lingerie image across the globe.

We weren’t lucky enough to actually attend the event – but we do have these exclusive photos of the event and the lingerie.

If you want a more detailed look at these pieces – keep your eyes on the blog because we will be zooming in on the lingerie in detail somewhere later this week! More info is also already available on the H&M site.

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Filed Under: Catwalk, Events, H&M, New collection, Sonia Rykiel

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Comments

  1. Treacle says

    December 3, 2009 at 9:31 am

    I’ve been wiggling in anticipation of this collection ever since I saw the first ads in a magazine. I hardly ever visit H&M, but I do believe I’ll be stopping by this weekend. 🙂

  2. Mandolina says

    December 4, 2009 at 1:32 am

    Treacle – I feel the same way. I hardly have any H&M lingerie apart from some basics I bought a LONG time ago; but this looked like GOOD lingerie, and pretty!

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  1. Sonia Rykiel pour H&M Lingerie - The Lingerie Post says:
    December 3, 2009 at 11:51 pm

    […] I showed you photos of the Sonia Rykiel pour H&M launch event in Paris – today, we have campaign and product photography to show off the brand new Sonia Rykiel pour […]

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