Sonia Rykiel pour H&M is Sonia Rykiel‘s exclusive new lingerie collection for fashion giant H&M (what’s in a name! – more background info in Bruna’s post from back in October) – and the label had an exclusive launch event last night at the Grand Palais in Paris. The celebrity-studded front row got a view of a beautiful yet affordable lingerie and loungewear collection that is expected to change H&M’s lingerie image across the globe.
We weren’t lucky enough to actually attend the event – but we do have these exclusive photos of the event and the lingerie.
If you want a more detailed look at these pieces – keep your eyes on the blog because we will be zooming in on the lingerie in detail somewhere later this week! More info is also already available on the H&M site.