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H&M

Sonia Rykiel pour H&M Lingerie

December 3, 2009 by Mandolina

Yesterday I showed you photos of the Sonia Rykiel pour H&M launch event in Paris – today, we have campaign and product photography to show off the brand new Sonia Rykiel pour H&M lingerie line.

Head in to a H&M store near your location to check out the pieces in person – they’re actually great quality! I’m not so fond of the roses-on-blacks, but the rest looks like absolutely amazing value for money!

All these pieces are available at H&M now – and are on display on the H&M site – check it out!

Filed Under: H&M, New collection, Sonia Rykiel

Sonia Rykiel pour H&M Launch Event

December 2, 2009 by Mandolina

Sonia Rykiel pour H&M is Sonia Rykiel‘s exclusive new lingerie collection for fashion giant H&M (what’s in a name! – more background info in Bruna’s post from back in October) – and the label had an exclusive launch event last night at the Grand Palais in Paris. The celebrity-studded front row got a view of a beautiful yet affordable lingerie and loungewear collection that is expected to change H&M’s lingerie image across the globe.

We weren’t lucky enough to actually attend the event – but we do have these exclusive photos of the event and the lingerie.

If you want a more detailed look at these pieces – keep your eyes on the blog because we will be zooming in on the lingerie in detail somewhere later this week! More info is also already available on the H&M site.

Filed Under: Catwalk, Events, H&M, New collection, Sonia Rykiel

Sonia Rykiel to Design Lingerie for H&M

October 6, 2009 by Bruna

anniversary-collection
Sonia Rykiel's spring 2010 40th-anniversary show. Photo: Imaxtree

Following in the footsteps of Roberto Cavalli, Jimmy Choo and Karl Lagerfeld, Sonia Rykiel is the most recent designer to team up with H&M to launch a guest line. For the holiday season the French house and the trendy retail chain will debut an accessibly-priced lingerie line, which will hit 1,500 H&M stores worldwide and major Sonia Rykiel boutiques around the world on December 5.

According to H&M’s creative advisor, Margareta van den Bosch, it was Sonia Rykiel’s 40th anniversary runway show (pictured right) that sparked their interest and led to the idea for the collaboration.

“This is a totally modern, new kind of lingerie look, and when we started to work with Rykiel on it, we just couldn’t stop,” said Bosch of the upcoming line. “It’s a wonderful highlight of our main collection.”

Rykiel—who has been dubbed the “Queen of Knits”—will also launch a knitwear collection in late February at H&M for women and girls accompanied by “playful accessories.”

“This collaboration fits perfectly with our philosophy,”
said Nathalie Rykiel, president and artistic director of Sonia Rykiel. “The Sonia Rykiel pour H&M lingerie collection is the ideal way to offer the essence of Rykiel to a great number of women around the world, and a beautiful way to close the year.”

Filed Under: H&M, Sonia Rykiel

Emmanuel Beart in H&M Lingerie ad

December 19, 2007 by Mandolina

The ever so classy French actress Emmanuel Beart looks gorgeous in this romantic (and Christmas-like, if I may say so a couple days before the big day!) lingerie ad by H&M. The comments on Youtube are mostly “lucky cat”-remarks (understandable) — but there was also this one by Rachel:

H&M is always a lifesaver.. stylish stuff that’s super affordable.

She’s right. H&M is great in their lingerie niche! Enjoy the ad!

[youtube]http://www.youtube.com/watch?v=XokbDLh9_Jk[/youtube]

Filed Under: Asides, Commercials, Emmanuel Beart, H&M, Lingerie Ad campaigns, Video

Gisele Bündchen in H&M swimwear

June 7, 2007 by Bert

The ever so sexy Gisele Bündchen in one of the previous H&M beachwear campaigns. Since Gisele will be working with H&M again in the near future, I’m sure we’re all anxiously looking forward to new photo sets like these (I have no clue whether or not I’m just talking to the men here 😉 )!

Gisele Bundchen in Hennes Mauritz BikiniGisele Bundchen in Hennes Mauritz BeachwearGisele Bundchen in H-M beachwear
Gisele Bundchen in Blue H-M BikiniGisele Bundchen in Sexy HM swimwearGisele Bundchen Beachwear HM
Gisele Bundchen Colourful HM SwimwearGisele Bundchen Pink Halter KNotGisele Bundchen Superb White Bikini
Gisele Bundchen Sexy HM BikiniGisele Bundchen Beach Swimwear HMGisele Bundchen Beachwear

Enjoy the photo’s, they’re courtesy of H&M!

Filed Under: Asides, Beachwear, Gisele Bündchen, H&M, Lingerie Ad campaigns, Photo Sets, Swimwear

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