[We were hoping to have this blog entry up before Valentine’s Day, but unfortunately that didn’t work out. Our apologies!)]
The lingerie industry is one arena that has remained “a woman’s world” through the decades. Women have simply gotten to have a lot more fun with their underwear choices than men have. But all of that seems to finally be righting itself as men’s fashion underwear sales are skyrocketing and men are starting to keep rank with women in the wide world of underwear.
In the last year alone, we’ve added several brands (Andrew Christian, Frank Dandy, and Steven to name a few) to our repertoire at Freshpair.com that solely cater to men and offer almost nothing in the way of basics, favoring bold colors, innovative styles and flashy prints instead. Those brands were added to meet the demand of our customers who already loved such hip, fun brands as Ginch Gonch, DT Underwear and Diesel. Even some of our trusty favorites like 2xist, C-IN2 and Calvin Klein have added major fashion collections to their lines in the past two years. It’s clear this men’s fashion underwear craze is here to stay!
This Valentine’s Day, it’s both a man’s world and a woman’s world. Thanks to the influx of fashion styles in the men’s intimate apparel market, there are now tons of selections for both sexes in reds, pinks, hearts and alluring styles. Cupid’s specials for men include red hot styles like these trunks, briefs, and thongs in every shade of red you can imagine, silk underwear and a whole array of thongs that are sure to turn heads.
We’re not leaving the ladies out in the cold this year, either. Our Valentine’s Boutiques feature special lace, embroidery and mesh designs in sizzling reds and sexy matching sets to keep men on their toes.
In the race for the most stylish, stunning and sexy underwear, women are still winning. It’s still a woman’s world out there. But watch out, women, men aren’t too far behind you anymore!
Michael Kleinmann – Freshpair.com
As President of Freshpair, Michael Kleinmann is responsible for overseeing all day-to-day operations of the business, from logistical development to marketing and purchasing. Since taking over the company in 2002, Kleinmann has drawn on his extensive IT and digital branding background to assemble a world-class team and establish an adaptive, consumer-friendly infrastructure. With Kleinmanns entrepreneurial spirit and creative marketing, Freshpair has quickly become a recognized force in the intimate apparel industry.