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Expert Guest Bloggers

Your Lingerie Business Needs YOU

July 23, 2009 by Gill Fernandez

This could be a moment for some sombre thoughts.

In the last few weeks in the UK a number of small to medium size wholesale lingerie businesses have bit the dust and no doubt many retailers are hanging on by their finger tips if they have so far survived this recession.

This week news broke that Intimas, the company behind brands such as Charnos and Lepel among others, has gone into administration with 200 jobs threatened here in the UK.

Now for those who don’t follow this sort of stuff – administration means that the company could still survive. A specialist firm or firms will have moved in to see if or how they can save the business. But if a big company such as Intimas does follow some of the earlier victims of the recession then the longer term impact on the lingerie buying public cannot be ignored.

Some might say that the lingerie industry is over crowded with far too many designers, manufacturers and retailers, especially after the last few years when so many new brands and companies have emerged. However, as you might expect, I am not one of those people!

The volume and diversity of our lingerie businesses results in wonderful choice for those who buy lingerie. As businesses go under and products disappear choice will decrease and while in the very long term new businesses will spring up and give you choice again, it may be your favourite brand, designer or shop that has gone for ever.

So the money may be tight but this a call to all you lingerie lovers to support your favourite brand, designer or shop where ever you are and who ever they are. This is not a plea specific to our lingerie shop which is still growing nicely, and long may it continue to do so, despite the recession. But it is a plea on behalf of the lingerie industry as a whole. If you want to have choice and diversity in lingerie then spend a little money on it now – after all there are some great offers about.

More TLP reads on the lingerie business and the recession:

  • How is the Lingerie Industry Faring in the Economic Crisis?
  • The Ups and Downs of Lingerie

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Gill Fernandez of Ever So SexyGill Fernandez – Ever So Sexy
A background in finance and sales but a deep desire to do something more feminine brought Gill into the world of lingerie when she decided to form her own company Crysalis Ltd which trades on line under the name www.ever-so-sexy.com and specialises in the glamorous, pretty and down right sexy stuff..

Read all posts by Gill Fernandez right here!

Filed Under: Ever so Sexy, Expert Guest Bloggers, Lingerie News

New: Pin-Up Pants by Playful Promises!

November 5, 2008 by Lisa Williams

So…It’s that time of year again when we are desperately searching for the ideal gift for that someone special in our lives… the dreaded Christmas shopping season is upon us!

But never fear! Playful Promises has the perfect present for any lingerie-lover – and let’s face it, what girl isn’t!! Seven charming pale pink vintage tins, each with a unique painted lid, reveal pants perfect for any aspiring Pin-Up girl!

Tin Box - Betty - Playful Promises

Our Pin-Up pants are the brand new addition to our ever-popular ‘Gorgeous Gifts’ range, and are selling out fast! And while you flaunt the pants, you can keep your treasures in the collectable tin!

There is a Playful Pin-Up for everyone – let me introduce you…

First we have Ellie – This quirky and confident Pin-Up is a born performer. She is always center stage and sparkling in the lime-light! Then comes Mai – This foxy femme fatale has it and isn’t afraid to flaunt it!

Ellie - Playful Promises Pin-Up Pants for Christmas

…and Evie, the glamorous and strong-willed vixen who knows exactly what she wants – shoes and Champagne!

Evie - Playful Promises Pin-Up Pants for Christmas

…Lou Lou, the party-loving Pin-Up who can always be found in the trendiest places, with the most fabulous crowd. She is the coolest kid in town!

Lou Lou Brief, Playful Promises

…Betty, the dark and deadly, unconventional sex kitten is really crazy and fun-loving underneath her mysterious exterior!

Betty Brief - Playful Promises Pin-Up Pants for Christmas

…Rose – Wherever there is mischief to be had, this cheeky little Pin-Up is never too far away!

Rose - Pin-Up Pants Playful Promises

…and finally Dolly! This cute Pin-Up has a devilish twinkle in her eye! She can be very, very naughty or very, very nice!

Dolly Brief - Playful Promises Pin-Up Pants for Christmas

Our gifting range has proved to be a complete success for Playful Promises.It has opened up a new market for us in really cute, gifting stores and design led boutiques, not necessarily with any previous experience in selling lingerie. So make sure you check the range out this Christmas without all the hustle and bustle of the high street, at www.playfulpromises.com!

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Lisa Williams Playful PromisesLisa Williams – Playful Promises
Lisa is the PR and general assistant at Playful Promises…. this means she gets to do a bit of everything in the life cycle of a collection from working on new ideas to talking to customers. She is the ideal person to know all the gossip at Playful Promises. The PP homepage is located at playfulpromises.com.

Read all posts by Lisa Williams right here!

Filed Under: Christmas, Expert Guest Bloggers, Pin-Up, Playful Promises

Playful Promises SS09 Launch Party!

September 5, 2008 by Lisa Williams

It was time for tea for Playful Promises last week as we threw a fabulous press day party – ‘Cream Tea and Corsetry’ – in the lavish surroundings of Portland Place with Kiss Me Deadly and Lulu and Lush!

After the initial panic of trying to remember all of the days essentials (2 taxis were required to go and pick up our forgotten samples – oops!!) we were served cups of tea from beautiful china teacups by cute 1920’s flapper girl waitresses courtesy of the lovely Bettie Blythe, and devoured way too many cheeky knicker-embellished ‘Eat Me’ cupcakes by ‘The Great Cake Escape’!

Cream, Tea and Corsetry

The magnificent shabby-chic setting was perfect to view the new SS09 collections from Playful Promises, Lulu and Lush and Kiss Me Deadly!

The burlesque beauties, ‘Two To Tease’ featuring Cordelia and the dazzling Princess of Soho, Cheyenne Raymond showed off Playful Promises and Kiss Me Deadly’s saucy sets with a seductive strip-tease performance!

We have also discovered a great new way of designing future collections! We had a wonderfully hardworking production line of guests busy customising corsets, frilly knickers and candy-coloured girdles with an array of glittering Swarkowski crystals, lace-trims, flowers and bows!

Customising corsets Playful Promises

Speak to you all really soon!

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Lisa Williams Playful PromisesLisa Williams – Playful Promises
Lisa is the PR and general assistant at Playful Promises…. this means she gets to do a bit of everything in the life cycle of a collection from working on new ideas to talking to customers. She is the ideal person to know all the gossip at Playful Promises. The PP homepage is located at playfulpromises.com.

Read all posts by Lisa Williams right here!

Filed Under: Cheyenne Raymond, Expert Guest Bloggers, Playful Promises

Summer Lingerie Tips from BareNecessities

June 29, 2008 by Bare Necessities

It’s been a month since our first catalog started arriving in people’s homes, and we couldn’t be happier with the results. In addition to the styles we knew would be top sellers, such as the new Wacoal Luxe bra that graced our cover, and the popular Body Sculpt bra from Chantelle (*such* a great fit!), here are some other items from our catalog that are selling well.

DD+

We wanted to make shopping our catalog fun for fuller busted women. So we filled the book with great DD+ bras, and put a little orange “DD+” icon to really highlight those styles. One highlight was the Aragon balconette bra and thong set from Harlequin, a new brand that understands full busted women want luxury too. Full busted shoppers looking for fun, flirty bras (without having to sacrifice any support!) really took to the Arabella plunge bra from Freya. And we’re getting great feedback from our DD+ customers on Ultra lift strapless bra from Va Bien. The patented boning constructed within the cups keeps the girls up and keeps you looking fabulous all day.

Your Summer Bag of Tricks

We devoted a half page of our catalog to Pure Style Girlfriends, so we could show off this new designer of fun wardrobe solutions. Plenty of ‘oh, I didn’t know they made that’ styles that are perfect for summer fashions. Such as Stay Put Double Sided Fashion Tape to keep everything in place (pre-cut in a cute dispenser that is small enough to fit in most purses), or the Haute Stuff Underarm Liner, to prevent unsightly stains on your clothes.

No matter what they say, I still haven’t found a black dress friendly deodorant, so the new underarm liners are key to dancing your summer nights away. Pure Style Girlfriends offers seven different wardrobe solutions in all.

Under Summer Whites

Want to look great in white pants this summer? It’s all about the foundation. Such as Spanx High Falutin’ footless styles, perfect for under long and Capri length pants. Or Spanx footless panty hose, to provide shape from your mid-riff to your thighs and rid you of VPL. Love your white shorts or skirt?? Try Commandos CYA Panty. This laser cut seamless panty is virtually invisible underneath clothes. And of course, summer whites evoke simple luxury. Our catalog features the newest collection from Hanro, Cotton Sensation. The combination of the finest fabrics and classic silhouettes makes this group truly irresistible.

You may view our entire premier catalog here.

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Heather, Bare NecessitiesHeather – BareNecessities.com
Heather is the assistant buyer over at Bare Necessities. She buys shapewear and the luxury & designer bras (like Chantelle, La Perla, etc.), so she knows her lingerie.

Read all posts by Heather right here!

Filed Under: Chantelle, Expert Guest Bloggers, Freya, Hanro, Spanx, Summer, Va Bien, Wacoal

Patrick & Skinner Lingerie – The Sweetie Shop

June 26, 2008 by Michelle Patrick

The panties patisserie is now open for your indulgence.

As on our ‘Chocolate’ menu, our new theme ‘The Sweetie Shop’ ’ will be designed for the P&S goddess, with all the naughty & nice of candies in mind. Influence for your sweetie indulgence were being drawn from the era of classic Hollywood glamour, feminine pin-up sirens and 1950’s and 60’s ultra ladylike swimwear patterns. The indulgence itself is taken from delightfully traditional British candies and musty candy shops, hard-boiled sweets & picks a mix creating a scrumptious canvas for us to play upon.

Rhubarb and Custard - Patrick and SkinnerBanana and Custard - Patrick and SkinnerApple and Custard - Patrick and Skinner

The sweeties on offer to you will have roots in the community of all sweetie fanatics, though those of you who are not familiar with our selection will develop a Moorish taste for them! Presenting ‘The Custard Creams’ as the opening assortment, this vibrant collection is laced with the irresistible color palettes of a traditional hard-boiled sweetie.

The opening menu includes soft bra, brief, thong & robe. Flavors available for your indulgence include Apple & Custard Rhubarb & Custard and Banana & Custard. The custard creams are scrumptiously crafted by hand with the finest silks, incorporating luxurious silk sashes to be tied in delicious bows and details such as silk covered bra straps to appeal to your sweet tooth…

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Michelle Patrick of Patrick and Skinner Michelle Patrick – Patrick & Skinner
Designer of the scrumptious Patrick & Skinner label, director and extrovert lingerie-fanatic. Her homepage is located at patrickandskinner.co.uk.

Read all posts by Michelle Patrick right here!

Filed Under: Expert Guest Bloggers, Luxury Lingerie, New collection, Patrick and Skinner, Retro Lingerie, Silk Lingerie

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