2xist

Here on TLP, we focus a large amount of our commentary on women’s lingerie. However, once in a while, some menswear pieces strike our fancy. Currently, there is a new wave in menswear towards “fitwear” (i.e. shapewear for men).

Leading online retailer, Bare Necessities, has these new, innovative pieces flying off the shelves! Designed to give men a more slender midsection by slimming love handles and sculpting torsos, shaping tees by RIPT Fusion and Equmen are the ideal item for guys who want midesection control. And it isn’t just the midsections having all the fun! Underwear by 2(x)ist and Calvin Klein also provide support.

RIPT Fusion tees come in both crew neck and v-neck styles. Giving firm control from the chest to hips, this moisture wicking tee will keep you cool and dry. The elongated design eliminates roll up so you can focus on fun and not fixing your t-shirt! Retailing at $58 each, RIPT Fusion tees are a great investment.

Equmen Firm Control Shaping tees are available in V-Neck, Tank Top, and Long Sleeve. Developed by physical therapists, these tees are designed to support core muscles and improve posture while slimming and streamling as well as controlling body temperature. The seamless, stretch nylon blend is also tagless for comfort. Equmen tees retail between $89 and $109.

For the gentlemen needing coverage in just the waist area, 2(x)ist’s Form Contour Pouch Brief with Shaping Waistband is a great option. This stretch cotton brief provides moderate control as it instantly slims and smooths the waist. The brief also features a fly front and contour pouch. At $18, it’s a steal!

Calvin Klein is showing support through it’s Body Boost Rear Boosting Trunk. With hidden support to give a boost, this trunk-style boxer brief comfortably hugs your body. The $22 undergarment also features a 2 ply contour pouch. Calvin Klein also provides a Body Boost Hip Brief and Body Boost Trunk option.
Happy shopping, gentlemen! Bare Necessities will take care of you. Here’s to looking slim and trim during the holiday season.

[We were hoping to have this blog entry up before Valentine’s Day, but unfortunately that didn’t work out. Our apologies!)]
The lingerie industry is one arena that has remained “a woman’s world” through the decades. Women have simply gotten to have a lot more fun with their underwear choices than men have. But all of that seems to finally be righting itself as men’s fashion underwear sales are skyrocketing and men are starting to keep rank with women in the wide world of underwear.

In the last year alone, we’ve added several brands (Andrew Christian, Frank Dandy, and Steven to name a few) to our repertoire at Freshpair.com that solely cater to men and offer almost nothing in the way of basics, favoring bold colors, innovative styles and flashy prints instead. Those brands were added to meet the demand of our customers who already loved such hip, fun brands as Ginch Gonch, DT Underwear and Diesel. Even some of our trusty favorites like 2xist, C-IN2 and Calvin Klein have added major fashion collections to their lines in the past two years. It’s clear this men’s fashion underwear craze is here to stay!

This Valentine’s Day, it’s both a man’s world and a woman’s world. Thanks to the influx of fashion styles in the men’s intimate apparel market, there are now tons of selections for both sexes in reds, pinks, hearts and alluring styles. Cupid’s specials for men include red hot styles like these trunks, briefs, and thongs in every shade of red you can imagine, silk underwear and a whole array of thongs that are sure to turn heads.

We’re not leaving the ladies out in the cold this year, either. Our Valentine’s Boutiques feature special lace, embroidery and mesh designs in sizzling reds and sexy matching sets to keep men on their toes.

In the race for the most stylish, stunning and sexy underwear, women are still winning. It’s still a woman’s world out there. But watch out, women, men aren’t too far behind you anymore!

Michael Kleinmann – Freshpair.com
As President of Freshpair, Michael Kleinmann is responsible for overseeing all day-to-day operations of the business, from logistical development to marketing and purchasing. Since taking over the company in 2002, Kleinmann has drawn on his extensive IT and digital branding background to assemble a world-class team and establish an adaptive, consumer-friendly infrastructure. With Kleinmanns entrepreneurial spirit and creative marketing, Freshpair has quickly become a recognized force in the intimate apparel industry.

Menswear Trends at Bare Necessities

A Man’s World