Ultimo

Ultimo Founder Makes Queen’s New Year Honors List

January 5, 2010 by Bruna

Michelle Mone, founder of Ultimo Lingerie, is among the list of lucky people to be included in Queen Elizabeth II’s 2009 New Year Honors list. She was named as an Officer of the Order of the British Empire, or OBE, which is the fourth best rank in the Most Excellent Order of the British Empire, an order of chivalry.

Michelle Mone with English celeb Jordan. Photo via Daily Record.

Mone was named an OBE for her services to businesses in the lingerie industry. “I’m absolutely thrilled, honored and delighted,” she told the Daily Record. “When I left school at 15 years old, I would never have dreamed that I would be recognized this way.”

Visit the Daily Record to check out a video of Mone discussing her reaction to the news!

New Bras Offer Alternative to Plastic Surgery

November 25, 2009 by Bruna

So it seems large knockers are still all the rage. But instead of running out to that creepy plastic surgeon in Mexico that will give you 50 percent off the surgery, there are three new bras out on the market that could give you the illusion of larger breasts in a safe and fast manner.

One of the options is the new “Miraculous Push-up” by Victoria’s Secret. Not only does it instantly add two cup sizes to the breasts, VS also says the contrast will give the illusion of a smaller waist. The bra comes with convertible straps, so it can be worn under strapless, backless and halter dresses.

Pink Jubilee, Sizes AA-DD. (U.S. sizes) $45.

A second option is Ultimo’s new “Day-Night Bra,” which also claims to add two cup sizes in seconds. The bra comes with two insertable silicone pouches that can be removed during the day while you’re at work, and then put back in later if you’re headed out and want that extra volume.

Black plunge. Sizes 32A to 38D (UK sizes) £24. Available at Debenhams and Ultimo.co.uk.

I wish I had more information for you guys on this third option, but I couldn’t find out who this bra’s maker is. I do, however, have a video illustrating exactly what this inflatable bra does and how you can increase your cup size into a B, C or D by the mere push of a button. According to some people on the Internet who speak a bit of Mandarin, the bra is called “She’s Mine” and it uses an advanced Japanese-developed technology, which they call “God’s hand,” to function.

[youtube]http://www.youtube.com/watch?v=rtIcedRcIk0[/youtube]

Miss Ultimo Autumn/Winter 2009

October 22, 2009 by Bruna

Ultimo is making a tribute to arguably one of the most vivacious cities in the world with the launch of the 2009 Las Vegas-inspired autumn/winter collection of its youngest line Miss Ultimo. Like the line’s first range, which debuted earlier this year, the collection is modeled by English socialite Peaches Gedolf, who has been quoted saying working with Miss Ultimo is “fun and exciting.” One thing’s for sure, this range is just as adorable and edgy as the first!

Luckily, the styles are also moderately-priced and range from £8 to £18 (about $14 to $29). The pieces will be available for purchasing at Ultimo’s website and at Debenhams. Thanks to Ultimo for these images!

Founder of Ultimo Designs Luxury Items for Tesco

September 30, 2009 by Bruna

Michelle Mone, the founder of Ultimo, has designed a luxury lingerie range exclusive to UK-based store Tesco called Diamond Boutique. And in true Tesco fashion, the pieces offer a great value with items selling for as little as £7 a pop.

“I’m so proud to have produced something that’s so accessibly priced, but doesn’t comprise on quality or fit,” said Mone. (pictured left)

Coming in sizes 32A to 38D for bras and 8 to 18 for briefs, Diamond Boutique features charming styles made with satin, silk and lace. English singer Jessica Taylor (pictured right) has been tapped to be the face and body of the brand.

“I love the new collection, it’s so pretty and really, really luxurious,” said Taylor. “Every woman loves beautiful lingerie and feeling fabulous, and the new Diamond Boutique collection delivers on both counts! The designs from the new range are incredibly stylish, but without the designer price tag.”

Left: Polka Pleat bra, £16; Polka Pleat thong, £7; also available Polka Pleat short, £8; all in coral with sheer black polka dot textured mesh and a luxury lace trim.

Middle: Overlaid Lace bra, £16; Overlaid Lace short, £8; also available Overlaid Lace thong, £7; all in pink with black lace.

Right: Vintage Satin bra, £18; Vintage Satin short, £10; also available Vintage Satin tie side brief, £8; all in aqua with black overlaid lace.

Locate a Tesco store near you here.

Photos courtesy of Tesco.

Ultimo’s Lingerie on Rollercoasters

August 11, 2009 by Kelly

There are certain situations where you know you need secure support – basically, any time you’re going to be moving a lot! We’ve seen HerRoom bounce test their sports bras, but Ultimo took bra testing to the extreme when they had their models not run or jump, but ride rollercoasters in Ultimo bras! This promotional video, shot at the Alton Towers Resort, shows models on the rides wearing nothing but their Ultimo lingerie to prove that the brand offers bras that support well and prevent accidental exposure.

Morwenna Angove, Sales and Marketing Director for the Alton Towers Resort, said, “Whilst we understand that in warmer climates women will wear skimpier clothing, the tests show that well-fitted brassieres such as those from the Ultimo range will help to control the risk of further unprecedented exposures in the future.”

[youtube]http://www.youtube.com/watch?v=MX6QBOcSur0[/youtube]

It looks like the bras shown in the video are the Perfect Line Lace Balcony Bra, the Ella Balcony Bra, and the Soleil Plunge Bra.