• Skip to secondary menu
  • Skip to main content
  • Skip to primary sidebar

The Lingerie Post

The most beautiful lingerie and swimwear in the world...

  • Home
  • About
    • Advertising on The Lingerie Post
    • Want to write about lingerie?
    • Who are our Expert Guest Bloggers?
  • Our Team
  • Interviews
  • Reviews
You are here: Home / Designers / Michelle Mone / Founder of Ultimo Designs Luxury Items for Tesco

Founder of Ultimo Designs Luxury Items for Tesco

September 30, 2009 by Bruna

michelle-monejessica-taylor2Michelle Mone, the founder of Ultimo, has designed a luxury lingerie range exclusive to UK-based store Tesco called Diamond Boutique. And in true Tesco fashion, the pieces offer a great value with items selling for as little as £7 a pop.

“I’m so proud to have produced something that’s so accessibly priced, but doesn’t comprise on quality or fit,” said Mone. (pictured left)

Coming in sizes 32A to 38D for bras and 8 to 18 for briefs, Diamond Boutique features charming styles made with satin, silk and lace. English singer Jessica Taylor (pictured right) has been tapped to be the face and body of the brand.

“I love the new collection, it’s so pretty and really, really luxurious,” said Taylor. “Every woman loves beautiful lingerie and feeling fabulous, and the new Diamond Boutique collection delivers on both counts! The designs from the new range are incredibly stylish, but without the designer price tag.”

12.52

Left: Polka Pleat bra, £16; Polka Pleat thong, £7; also available Polka Pleat short, £8; all in coral with sheer black polka dot textured mesh and a luxury lace trim.

Middle: Overlaid Lace bra, £16; Overlaid Lace short, £8; also available Overlaid Lace thong, £7; all in pink with black lace.

Right: Vintage Satin bra, £18; Vintage Satin short, £10; also available Vintage Satin tie side brief, £8; all in aqua with black overlaid lace.

Locate a Tesco store near you here.

Photos courtesy of Tesco.

Share this post:

Share on Twitter Share on Facebook Share on Pinterest Share on Email

Filed Under: Michelle Mone, Tesco, Ultimo

Reader Interactions

Comments

  1. Debbie says

    October 5, 2009 at 10:19 pm

    Well done Tesco
    A designer range at affordable prices. The range of fabrics is excellent and I for one am so pleased that sizes go to ‘D ‘cup as I very often have trouble finding the elusive D

Trackbacks

  1. Diamond Boutique Launches Revolutionary Bra - The Lingerie Post says:
    December 15, 2009 at 11:26 am

    […] Read more about Tesco’s Diamond Boutique range here! […]

Primary Sidebar

Recent Posts

  • Curve New York August 2021 Show
  • Apparel Company Dana-Co Unveils Plans to Launch Natori Intimates & Skarlett Blue Internationally
  • Marie Jo L’Aventure Spring-Summer 2021
  • Hunkemöller launches lingerie collection with supermodel Duckie Thot
  • Tales from Japan: Chantelle AW20
  • Hunkemöller Doutzen Summer Stories Collection 2020
  • Emma Harris’ new Autumn-Winter 2020 Collection
  • An Insight Into How Covid 19 Has Impacted The Lingerie World – A High End Indie Manufacturer’s Perspective
  • Agent Provocateur Spring/Summer 2020: #PlayToWin
  • Bleuet Introduces Bleumer Tumble Shorts for Tween and Teen Girls

Archives

Let’s get social!

The Lingerie Post on Facebook
The Lingerie Post on Twitter
The Lingerie Post on Feedburner

Copyright © 2023 The Lingerie Post