Miss Ultimo Autumn/Winter 2009

Ultimo is making a tribute to arguably one of the most vivacious cities in the world with the launch of the 2009 Las Vegas-inspired autumn/winter collection of its youngest line Miss Ultimo. Like the line’s first range, which debuted earlier this year, the collection is modeled by English socialite Peaches Gedolf, who has been quoted [...]

Founder of Ultimo Designs Luxury Items for Tesco

Michelle Mone, the founder of Ultimo, has designed a luxury lingerie range exclusive to UK-based store Tesco called Diamond Boutique. And in true Tesco fashion, the pieces offer a great value with items selling for as little as £7 a pop.
“I’m so proud to have produced something that’s so accessibly priced, but doesn’t comprise on [...]

Ultimo’s Lingerie on Rollercoasters

There are certain situations where you know you need secure support – basically, any time you’re going to be moving a lot! We’ve seen HerRoom bounce test their sports bras, but Ultimo took bra testing to the extreme when they had their models not run or jump, but ride rollercoasters in Ultimo bras! This promotional [...]

Ten Year Timeline of Michelle Mone and Ultimo

Michelle Mone is celebrating ten years of Ultimo in 2009. As a tribute to this Glaswegian designer, TLP has put together a timeline of important events over the last ten years in Mone’s life, the company, the brands, and of course the frequently changing lineup of spokeswomen. You can view the timeline by [...]

New Miss Ultimo Lingerie

The fresh new Miss Ultimo range (by Ultimo, of course) is now available! It is exclusively modeled by Peaches Geldof (who we’ve seen before modeling for Agent Procovateur), who said:
“Working with Miss Ultimo was fun and exciting – they’re the number on lingerie brand in Britain so to be asked to be the face of [...]

Ultimo Picks Up Wonderbra’s Model

Katie Green was the winner of Wonderbra’s recent search to find a “real woman” spokesmodel for the new D-G range. The 21-year old’s picture was on the mosaic ad formed with thousands of images of women in the new range, with the tagline “D-G. Because we’re more than a handful.”The problem came after Wonderbra picked [...]

Melinda Messenger new face and body of Ultimo D-G

Melinda Messenger has been announced as the new face and body of Ultimo D-G, replacing Gemma Atkinson. She’ll be modeling the Fall/Winter 2008-2009 Ultimo collection.
Ultimo really is becoming a haven for celebrity-model deals — that’s for sure. Mel B, Gemma Atkinson, Sarah Harding, …
Ultimo founder Michelle Mone said: “I’m thrilled to announce Melinda Messenger as [...]

Melanie Brown for Ultimo – Pictures!

We told you that former Spice Girl Melanie Brown was going to be the new face of Ultimo (replacing Sarah Harding), and now we have the pictures! Taken in Los Angeles, Californa, this photo shoot of the 32-year-old shows the latest Ultimo styles. Mel B said of her new role,
“I am over the moon to [...]

Scary Spice for Ultimo

Melanie Brown, formerly “Scary Spice” of the Spice Girls and currently a correspondent for Access Hollywood’s Dancing with the Stars, is poised to be the next face for Ultimo! Mel B has signed a $1 million deal to model for the next ad campaign. An Ultimo source said of the 34DD singer, “We were blown [...]

EnVie Lingerie’s Specialty Sizing

Knowing that you need a bra and not being able to find your size is very disappointing. But you are one of the very many lucky women if you know of the company EnVie from England. They pride themselves on having something to fit any woman, big or small, because their specialty is making unusual [...]

Gemma Atkinson at the Ultimo Store Opening at Debenhams

Gemma Atkinson made an appearance on the Ultimo Store Opening at Debenhams on the 13th of december, and thanks to Shauna who e-mailed us these pics — we have a little post-coverage! Gemma is the face of Ultimo (and especially Ultimo D-G), and that probably means she has some “actes de présence” in her contract.
I’m [...]

Kimberley Stewart for Adore Moi

Kimberley Stewart will be the new face of Adore Moi, an Ultimo brand sold at Debenhams. This adds another twist to the already strange relationship the Stewart family has with Ultimo. Remember Rachel Hunter? Remember Penny Lancaster? Ultimo’s Michelle Mone is obviously out for some free press (and guess what, it’s working )!

Kimberley [...]

Next Page »