Katie Green was the winner of Wonderbra’s recent search to find a “real woman” spokesmodel for the new D-G range. The 21-year old’s picture was on the mosaic ad formed with thousands of images of women in the new range, with the tagline “D-G. Because we’re more than a handful.”The problem came after Wonderbra picked [...]

Melinda Messenger has been announced as the new face and body of Ultimo D-G, replacing Gemma Atkinson. She’ll be modeling the Fall/Winter 2008-2009 Ultimo collection.
Ultimo really is becoming a haven for celebrity-model deals — that’s for sure. Mel B, Gemma Atkinson, Sarah Harding, …
Ultimo founder Michelle Mone said: “I’m thrilled to announce Melinda Messenger as [...]

We told you that former Spice Girl Melanie Brown was going to be the new face of Ultimo (replacing Sarah Harding), and now we have the pictures! Taken in Los Angeles, Californa, this photo shoot of the 32-year-old shows the latest Ultimo styles. Mel B said of her new role,
“I am over the moon to [...]

Melanie Brown, formerly “Scary Spice” of the Spice Girls and currently a correspondent for Access Hollywood’s Dancing with the Stars, is poised to be the next face for Ultimo! Mel B has signed a $1 million deal to model for the next ad campaign. An Ultimo source said of the 34DD singer, “We were blown [...]

Knowing that you need a bra and not being able to find your size is very disappointing. But you are one of the very many lucky women if you know of the company EnVie from England. They pride themselves on having something to fit any woman, big or small, because their specialty is making unusual [...]

Gemma Atkinson made an appearance on the Ultimo Store Opening at Debenhams on the 13th of december, and thanks to Shauna who e-mailed us these pics — we have a little post-coverage! Gemma is the face of Ultimo (and especially Ultimo D-G), and that probably means she has some “actes de présence” in her contract.
I’m [...]

Kimberley Stewart will be the new face of Adore Moi, an Ultimo brand sold at Debenhams. This adds another twist to the already strange relationship the Stewart family has with Ultimo. Remember Rachel Hunter? Remember Penny Lancaster? Ultimo’s Michelle Mone is obviously out for some free press (and guess what, it’s working )!

Kimberley however [...]

Sarah Harding has unvealed the new swimwear line for Ultimo, and she’s looking stunning as ever! I’m not too impressed with the bathing suits (the prints look a bit over the top for me) — but hey, they are basic and sexy, so you can’t really go wrong with ‘m either.
The price tags are pretty [...]

Asos isn’t really a lingerie retailer — but they do have some underwear in their catalog. Today, I received word they’ve added some new Ultimo pieces to their stocklist, so if you’re an ASOS-shopper, make sure to check them out!
First up, the beautiful Ultimo Peacock Plunge Push Up Bra with a matching thong for just [...]

Thanks to Blogleaves for the heads up. Figleaves has just added a few new Ultimo lingerie pieces to their stocklist, and they have accompanied the new listings with brand new photo’s of the beautiful Sarah Harding. I’m sure some of our male readers aren’t too unhappy about that!

Sarah Harding in the pretty Artisan plunge bra, [...]

I can hardly believe we haven’t talked about Ultimo yet on The Lingerie Post. I honestly can’t see why, as it’s one of the UK’s most successful lingerie brands, both in Great Britain and in the rest of the world. Having had big names such as Rachel Hunter and Helena Christensen as their brand face [...]