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Katie Green

Ultimo Picks Up Wonderbra’s Model

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Katie Green was the winner of Wonderbra’s recent search to find a “real woman” spokesmodel for the new D-G range. The 21-year old’s picture was on the mosaic ad formed with thousands of images of women in the new range, with the tagline “D-G. Because we’re more than a handful.”The problem came after Wonderbra picked her. Green broke the contract with Wonderbra when she was asked to lose two stone and drop from a UK size 12 to a size 8-10. The size 30F beauty said of the news, “I really didn’t know where my career was going to go after the depression of being told I was too fat…Had I lost the two stone, I would have looked like a bag of bones. I won’t sacrifice my health.”

Katie Green for Ultimo Katie Green for Ultimo Katie Green for Ultimo

Despite her weight being too much for Wonderbra, Ultimo snapped Green up immediately. Michelle Mone, creator of Ultimo, said,

“I was appalled to hear that Katie was told she was too fat to model lingerie. She has an Katie Green for Ultimoincredible shape and represents real women throughout the UK. We’re delighted to have her on board – I’m sure she’ll be a huge success and a wonderful ambassador for Ultimo…Katie’s figure is beautiful and she looks so sexy in our latest designs.”

It looks like Wonderbra really screwed up this time. If you want a thinner model, why hold a competition to find a more full-figured woman?

Visit News of the World to see a video of Katie Green’s photoshoot for Ultimo, featuring the sets shown above!

Wonderbra Unveils New Billboard with Thousands of Faces

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In order to put Wonderbra back in the minds of millions of women, this year has seen two advertising campaigns to rival their “Hello Boys” poster ad from 1994. Earlier this year, Wonderbra Britain launched a catchy video in which they call the female breasts watermelons, jugs, puppies, coconuts, cupcakes, knockers, pillows, horns, eggs and other boob related names.

** By the way ladies, you really have to watch and listen to this quick video. It is only twenty-five seconds long but the tune is addicting and the connotations are downright hilarious! **

The ad was actually the lead-in campaign and casting call for models for the new mosaic poster unveiled this week with approximately three thousand women in bras. Wonderbra was looking for down to earth ladies and the idea behind the campaign was specifically that companies needed to be closer to their customers by involving them directly. A few celebrities, Jessica Hinds, Debra Stephensen and Carol McGiffin are also seen in the poster that has been created in order to help launch and bring awareness to Wonderbra’s larger size cups in D to G.

In addition to the actual photo shoot, that proved to be the biggest underwear photo session in Britain, women were encouraged to send in their photos if they were not able to attend. And Wonderbra is very frank about this recent endeavour boldly stating “we were looking for as many girls as we could to create the biggest collection of boobs ever seen”. For those living in Central London, you will be lucky enough to see the real billboard. For those of us in other areas, we can view the online version of “The BIG REVEAL”.

Wonderbra The Big Reveal

What a fun and inspiring project! More companies need to connect with their customers and take negative comments and turn them into positive, entertaining selling points.