In order to put Wonderbra back in the minds of millions of women, this year has seen two advertising campaigns to rival their “Hello Boys” poster ad from 1994. Earlier this year, Wonderbra Britain launched a catchy video in which they call the female breasts watermelons, jugs, puppies, coconuts, cupcakes, knockers, pillows, horns, eggs and other boob related names.
** By the way ladies, you really have to watch and listen to this quick video. It is only twenty-five seconds long but the tune is addicting and the connotations are downright hilarious! **
The ad was actually the lead-in campaign and casting call for models for the new mosaic poster unveiled this week with approximately three thousand women in bras. Wonderbra was looking for down to earth ladies and the idea behind the campaign was specifically that companies needed to be closer to their customers by involving them directly. A few celebrities, Jessica Hinds, Debra Stephensen and Carol McGiffin are also seen in the poster that has been created in order to help launch and bring awareness to Wonderbra’s larger size cups in D to G.
In addition to the actual photo shoot, that proved to be the biggest underwear photo session in Britain, women were encouraged to send in their photos if they were not able to attend. And Wonderbra is very frank about this recent endeavour boldly stating “we were looking for as many girls as we could to create the biggest collection of boobs ever seen”. For those living in Central London, you will be lucky enough to see the real billboard. For those of us in other areas, we can view the online version of “The BIG REVEAL”.
What a fun and inspiring project! More companies need to connect with their customers and take negative comments and turn them into positive, entertaining selling points.