Fruit de la Passion: Brazilian Lingerie

Cecilia Bourdon and Marie Alba Romeu are the sisters behind the Brazilian brand Fruit de la Passion. The sisters graduated with degrees in Fine Arts and masters in Marketing. They spent years working for various fashion and lingerie companies in Brazil and France. The sisters decided there was a market for [...]

Tayê — A Fresh Lingerie Concept for Brazil

In Brazil, the lingerie stores are usually tiny, with only some products displayed in the store, and the rest of them are kept closed in drawers – you have to ask the shopkeeper to show you what you are looking for. Research showed Brazilian women, like those in the rest of the world, want to [...]