Objet du Désir

Objet du Désir lingerie is a romantic, sensual and exclusive line created by the French / Brazilian trio Philippine Bigorie, Melissa Monteiro and Deborah Ribeiro. All pieces are designed and handmade in Brazil, in limited quantities, using high quality materials. The end result is a comfortable line with exquisite pieces to be worn on special occasions or daily. The line’s pieces range in size from small to extra large hoping to bring more sensuality to women of all body types who appreciate great lingerie. New items are launched every month at the Ipanema showroom.

These pictures are from the Objet du Désir website. The look books are dated from 2006 and 2007. I can’t find a 2008 look book and I hope the company is doing well. The designs remind me of Mimi Holiday from Damaris. There are plenty of big bows on knickers and gathered fabrics with contrasting trim. There are also plenty of triangle bras which don’t usually work well with larger busts, so I’m not sure how well the company is doing with their goal of addressing a large range of sizes. The collection also includes intriguing one piece camisole/bodysuits with a built in suspender.

Photos courtesy of Objet de Désir. Find them online at http://www.objetdudesir.com.br/ or http://www.myspace.com/objetdudesir

In Brazil, the lingerie stores are usually tiny, with only some products displayed in the store, and the rest of them are kept closed in drawers – you have to ask the shopkeeper to show you what you are looking for. Research showed Brazilian women, like those in the rest of the world, want to see every option, want to touch, want to be able to choose for themselves with liberty and discretion.

Therefore, Taye was projected to provide exactly what women are looking for. All products available are displayed in the store, and are organized by colors, according to cromotherapy concept. The store has 3 distinct areas: the Comfort Zone, where the day-by-day products are; the Sophisticated Zone, with night and sexy lingeries, and the Bride’s room, a space dedicated to products specially designed for brides. Also, there are couches, a coffee corner and a huge fitting room. The store is located on the second floor of a historical house, which makes it private and discrete.

TayÃª means precious, adorable and darling. Just everything a woman wants to be. The store offers a complete range of products of the greatest lingerie brands in Brazil, and also sleepwear and loungewear (a concept that is quite new to Brazil).

A quick run through the brands sold at TayÃª (and a quick lesson in Brazilian lingerie, haha):

Objet du DÃ©sir: beautiful and sofisticated lingerie brand inspired on European lingerie, made on hand one by one with tissue brought from Paris. www.objetdudesir.com.br
ThaÃs GusmÃ£o: A great fashion designer from Sao Paulo, she brought the concept of lingerie to show off to Brazil and exports to many countries, including some in Europe. www.thaisgusmao.com.br
Fruit de La Passion: the most sofisticated brand in Brazil, they create new collections every 15 days! www.fruitdelapassion.com.br
Alessa: Rio fashion designer, who always presents her new collections at Fashion Rio Week. www.alessa.com.br
FÃ³rum: Famous fashion clothing brand that launched their lingerie line last year. www.forum.com.br
Liz known internationally as Lz:, It’s all about confort and quality. This Brazilian brand is always at Salon de Lingerie in Paris, France.
Corpo e Arte: Fun, day-by-day lingerie. www.corpoearte.com.br
Nuit Nuit: Loungewear. www.nuitnuit.com.br
Nuit Bleu: Seamless lingerie with fun drawings, they also export to many countries and have an English version of their website. www.nuitbleu.com.br

Objet du Désir: Brazilian Lingerie

TayÃª — A Fresh Lingerie Concept for Brazil