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Plié

Pudding – Reading’s first luxury lingerie salon

January 19, 2008 by Bert

Reading’s first luxury lingerie salon, Pudding, recently held its official launch party in The Walk, King Street, next to the Oracle. The party featured specially created Pudding cocktails, mini Pudding cakes , a fabulous catwalk show to unveil the Pudding collection as well as a charity prize draw in association with the Reading footballers’ wives’ ‘Royal Families’ charity.

Readers who have not yet heard about Pudding can be forgiven for thinking it’s an odd name for a lingerie shop! That’s because Pudding is far more than the average lingerie shop. Its owners, Helen and Paul Masters, describe it as ‘a luxury lingerie salon, where shopping should feel like a real treat…they want their customers to indulge!’

Their opening catwalk show featured an exclusive range of the world’s best brands, most of which are completely new to Reading. As Helen described, “Shoppers in Reading told us that they’d love to be able to treat themselves to world renowned luxury brands like Rigby and Peller, La Perla, Myla and Roberto Cavalli but until now that has meant a trip to Harrods or maybe an out of the way lingerie shop. There’s also a real demand for expert fitting and a wider size range than other high street stores offer – that’s where Pudding can help.”

Pudding’s owner, Helen Masters, together with the catwalk models after the show

Pudding was created to bring luxury lingerie to the high street for the first time and to offer a retail therapy treat for the woman who wants the best fitting and best looking bra , a divine pair of knickers or a stunning piece to wear on the beach that no-one else will have! Bras start at £32 so Pudding also have made luxury affordable to lots of shoppers.

Helen says she is very keen to encourage the women of Reading who haven’t been professionally fitted by a lingerie specialist to come and give it a go : ‘It’s free, fun and can instantly help you look half a stone slimmer and give you a trimmer waist . People often walk out of the salon wearing their new bra after a fitting because they love the change in shape it gives them so much that they don’t want to take it off!’ says Helen.

With more than 50% of Pudding’s research group admitting to having returned lingerie bought for them by their partner, Pudding also offers a tailored gift buying service for men, complete with gift buying advice; luxury gift wrapping and beautifully presented gift vouchers. As Paul, co-owner says “We also have a wish list that our customers can fill in to give some hints to their partner…so now there’s no excuses for buying dodgy gifts in the wrong colour or size!”

Pudding ~ Lingerie that’s good enough to eat

Two models at the Pudding openingSexy black set at the Pudding Opening in ReadingBlack and pink lingerie from Reading - PuddingA great view on the Pudding models!

Additional notes
The Pudding range includes lingerie, swimwear, nightwear, hosiery, corsets, accessories and pamper products.
Brands stocked include: Le Mystere, La Perla, Myla, Pleasure State, Roberto Cavalli, Spoylt, Chantal Thomass, SPANK, Verde Veronica, Verdissima , Moontide, Maryann Mehlhorn, Hoola, Barbara, Edencoeur, Amoralia, Plie, Purelime, Girl From Ipanema, Esbelt, Soyelle. Free fitting and gift service available. The website: www.puddinglingerie.com, will be fully transactional from later in the year.

Pudding Salon 02Pudding Salon 01Pudding Salon Reading aerial view

Filed Under: Amoralia, Barbara, Chantal Thomass, Edencoeur, Esbelt, Events, Girl From Ipanema, Hoola, La Perla, Le Mystère, Maryann Mehlhorn, Moontide, Myla, Pleasure State, Plié, Pudding, Purelime, Rigby & Peller, Roberto Cavalli, Soyelle, SPANK, Spoylt, Verde Veronica, Verdissima

Tayê — A Fresh Lingerie Concept for Brazil

September 18, 2007 by Mandolina

In Brazil, the lingerie stores are usually tiny, with only some products displayed in the store, and the rest of them are kept closed in drawers – you have to ask the shopkeeper to show you what you are looking for. Research showed Brazilian women, like those in the rest of the world, want to see every option, want to touch, want to be able to choose for themselves with liberty and discretion.

Taye Brazilian Lingerie LoungeTaye Store FrontTaye Brazilian Lingerie Concept Store

Therefore, Taye was projected to provide exactly what women are looking for. All products available are displayed in the store, and are organized by colors, according to cromotherapy concept. The store has 3 distinct areas: the Comfort Zone, where the day-by-day products are; the Sophisticated Zone, with night and sexy lingeries, and the Bride’s room, a space dedicated to products specially designed for brides. Also, there are couches, a coffee corner and a huge fitting room. The store is located on the second floor of a historical house, which makes it private and discrete.

Taye Lingerie Lounge AtmosphereTaye Brazilian Lingerie Store AmbienceBrazilian bridal lingerie lounge at Taye

Tayê means precious, adorable and darling. Just everything a woman wants to be. The store offers a complete range of products of the greatest lingerie brands in Brazil, and also sleepwear and loungewear (a concept that is quite new to Brazil).

A quick run through the brands sold at Tayê (and a quick lesson in Brazilian lingerie, haha):

  • Objet du Désir: beautiful and sofisticated lingerie brand inspired on European lingerie, made on hand one by one with tissue brought from Paris. www.objetdudesir.com.br
  • Thaís Gusmão: A great fashion designer from Sao Paulo, she brought the concept of lingerie to show off to Brazil and exports to many countries, including some in Europe. www.thaisgusmao.com.br
  • Fruit de La Passion: the most sofisticated brand in Brazil, they create new collections every 15 days! www.fruitdelapassion.com.br
  • Alessa: Rio fashion designer, who always presents her new collections at Fashion Rio Week. www.alessa.com.br
  • Fórum: Famous fashion clothing brand that launched their lingerie line last year. www.forum.com.br
  • Plié: Great seamless lingerie, comfortable, fun and with high quality! www.plie.com.br
  • Liz known internationally as Lz:, It’s all about confort and quality. This Brazilian brand is always at Salon de Lingerie in Paris, France.
  • Corpo e Arte: Fun, day-by-day lingerie. www.corpoearte.com.br
  • Nuit Nuit: Loungewear. www.nuitnuit.com.br
  • Nuit Bleu: Seamless lingerie with fun drawings, they also export to many countries and have an English version of their website. www.nuitbleu.com.br

Taye Lingerie Lounge EntranceThe Comfort Zone -- TayeTaye Lingerie Lounge Brazilian concept shopTaye Vitrine

Filed Under: Alessa, Corpo e Arte, Fórum, Fruit de La Passion, Lingerie News, Lz, Nuit Bleu, Nuit Nuit, Objet du Désir, Plié, Tayé, Thais Gusmão

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