I was sifting through the HerRoom sale today (by the way, there are some great deals to be had right now – discounts up to 60% off!) when I noticed a brand I hadn’t heard of before: Alegro. The bras I saw were pretty and a bit more stylish than a lot of large-cup offerings, so I dug around a little more. I learned that Alegro is a new upscale brand extension of Ruby Pink, designed for a slightly more mature and sophisticated customer. Bra sizes range from 30 to 42 bands and D to H cups. Panties come in sizes S-XXXL.
Alego focuses on flirty fashion basics that aim to be glamorous as well as comfortable. So how does lingerie this pretty stay comfortable? Alegro says they use flat lying elastic straps (double spaghetti as well as full comfort), two and three-hook back closures, powernet bands, and unique underwire casings. But despite all that, it’s pretty clear that a lot of Alegro lingerie is designed for serious seduction!
The Alegro Lingerie Facebook page says, “Each style has been uniquely designed to offer support and style while all remaining truly glamorous. The collections are designed using our new concept of mixing East meets West design.” It sounds like there is a fast turnaround too – there are new designs every month!
Panties cost $13-$45 and bras are $42-$75. I haven’t found the brand in any boutiques or on any websites outside of HerRoom, but the brand is slated to become more widespread in Spring 2010. My favorite styles (Midnight Orchid and Flora Jewel) aren’t available in my size, so I haven’t had a chance to try out the brand yet. Have any of you tried Alegro? Did you like it? Where did you find it?