Shapeez

Shapeez launches the Unbelievabra Tankee

June 9, 2009 by Mandolina

TLP Favorite Shapeez has just announced the launch of their newest shapewear product, The Unbelievabra Tankee, retailing for $75 – $85 at www.shapeez.com and in select boutiques and department stores throughout the U.S. and Canada beginning early July.

The Tankee offers the same benefits as the original Unbelievabra, however features a narrowed, cut-in back design at the shoulders, allowing women to wear this version of The Unbelievabra with sleeveless and tank tops (as opposed to only long and short sleeve tops with the original). To appeal to women wishing for an all-in-one, bra, camisole and torso slimming solution, as well as women simply wishing for a superior bra, The Tankee comes available in both torso length and cropped styles. Shapeez is excited to introduce The Tankee in not only nude but NEW white, as well as in NEW sizes Small AA and Medium AA (in addition to the usual twenty-five sizes ranging from cups A through E.)

This exciting launch comes with a string of successes for Shapeez, including being picked up by all twenty-two locations of Midwest-based, upscale specialty department chain Von Maur, as well as expansion into 100+ boutiques throughout the five territories of Canada. If that weren’t enough, Hollywood has too jumped on the Shapeez bandwagon, with orders from the likes of makeup artist Bobbi Brown as well as actresses Mary McCormack (In Plain Sight), Lesley Ann Warren (In Plain Sight, Will & Grace) and now Danielle Bisutti (True Jackson, VP)…

We’ve been following Shapeez for a long time, and we’re looking forward to see what’s coming in Shapeez’ future!

Hollywood A Buzz For Shapeez!

May 9, 2009 by Bert

“Say goodbye to dreaded back bulge, and hello to beautiful perky breasts!” says Staci Berner, creator of the all-in-one bra, camisole and shaping solution that is sweeping Hollywood: The Unbelievabra. The breakaway debut product from Maryland-based shapewear company Shapeez is now a hit all throughout Tinsel Town, as stars, stylists and makeup artists alike are requesting samples to keep their assets supported and shapes looking svelte.

Makeup artist to the stars Bobbi Brown as well as actresses Mary McCormack (In Plain Sight), Lesley Ann Warren (In Plain Sight, Will & Grace) and now Danielle Bisutti (True Jackson, VP), all own The Unbelievabra’s torso-length version, The Ultimate. The product additionally comes in a cropped length called The Shortee, ideal for those seeking the same support and back-fat eliminating benefits as The Ultimate, however do not wish for torso shaping.

What’s next for Shapeez? In addition to their continued spread throughout Hollywood, the introduction of The Unbelievabra Tankee (modified racerback cut), The Unbelievabra Strapless, contour cups (as opposed to foam only), expanded sizing, and down the line, swim and lounge/sleepwear lines with built-in bras.

More on Shapeez can be found in our archives and on unbelievabra.com.

Shapeez Launches New Shapewear Bra and Expands Distribution to Canada

January 12, 2009 by Krista

Shapeez first appeared on TLP last Spring. The shapewear brand began with a bra/body slimmer known as the Unbelievabra. Since the Mini and the Ultimate experienced so much success, Shapeez launched an additional silhouette known as the Shortee, a t-shirt bra that virtually eliminates back bulge and enhances the bustline.

The Shortee uniquely features underwire foam cups and a no-roll curved front to prevent ride up. Made of breathable, cool-tex lycra, the lightweight Shortee will appear smooth under your snuggest sweaters and your slinkiest shirts. As with the other Shapeez styles, sizes A – E are available so nearly everyone is included! This style retails at $75 and is available at Shapeez.com and numerous boutiques throughout North America. For more information on Shapeez, visit the website.

Shapeez Presents The Unbelievabra!

April 17, 2008 by Krista

New shapewear brand Shapeez has just launched its one-of-a-kind combination bra and body slimmer. Say goodbye to visible bra lines, back fat, and even the dreaded “muffin top” with this unique, shaping and slimming product. What makes this bra so special? Breathable microfiber with wicking technology to keep the wearer dry and comforable. Underwire, molded foam cups. Adjustable straps. No back bands or closures.

The Unbelievabra is available in a cropped style, the Mini as well as the Ultimate, a full length style for those who want more tummy control. All styles come in nude or black and accomodate sizes A – E (making for 25 different sizes!). Retailing at $75 for the Mini and $85 for the Ultimate, this product is truly worth the investment! Because this amazing shapewear garment is brand new, it is only available online at the Shapeez website or the As We Change (a San Diego based e-retailer) site. However, it is projected to be in more stores this fall (with additional shapewear products including minimizers and demi bras). I’ll keep you posted as more stockists are added. In the meantime, if you purchase an Unbelievabra, please let us know about it in our forums.

Still want more information? Go to The Unbelievabra website for more information about the product and designer, customer testimonials, and photos.