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Mary McCormack

Shapeez launches the Unbelievabra Tankee

June 9, 2009 by Mandolina

Tankee, ShapeezTLP Favorite Shapeez has just announced the launch of their newest shapewear product, The Unbelievabra Tankee, retailing for $75 – $85 at www.shapeez.com and in select boutiques and department stores throughout the U.S. and Canada beginning early July.

The Tankee offers the same benefits as the original Unbelievabra, however features a narrowed, cut-in back design at the shoulders, allowing women to wear this version of The Unbelievabra with sleeveless and tank tops (as opposed to only long and short sleeve tops with the original). To appeal to women wishing for an all-in-one, bra, camisole and torso slimming solution, as well as women simply wishing for a superior bra, The Tankee comes available in both torso length and cropped styles. Shapeez is excited to introduce The Tankee in not only nude but NEW white, as well as in NEW sizes Small AA and Medium AA (in addition to the usual twenty-five sizes ranging from cups A through E.)

This exciting launch comes with a string of successes for Shapeez, including being picked up by all twenty-two locations of Midwest-based, upscale specialty department chain Von Maur, as well as expansion into 100+ boutiques throughout the five territories of Canada. If that weren’t enough, Hollywood has too jumped on the Shapeez bandwagon, with orders from the likes of makeup artist Bobbi Brown as well as actresses Mary McCormack (In Plain Sight), Lesley Ann Warren (In Plain Sight, Will & Grace) and now Danielle Bisutti (True Jackson, VP)…

We’ve been following Shapeez for a long time, and we’re looking forward to see what’s coming in Shapeez’ future!

Filed Under: Danielle Bisutti, Lesley Ann Warren, Mary McCormack, Shapeez, Shapewear

Hollywood A Buzz For Shapeez!

May 9, 2009 by Bert

“Say goodbye to dreaded back bulge, and hello to beautiful perky breasts!” says Staci Berner, creator of the all-in-one bra, camisole and shaping solution that is sweeping Hollywood: The Unbelievabra. The breakaway debut product from Maryland-based shapewear company Shapeez is now a hit all throughout Tinsel Town, as stars, stylists and makeup artists alike are requesting samples to keep their assets supported and shapes looking svelte.

shapeez shapewear bra

Makeup artist to the stars Bobbi Brown as well as actresses Mary McCormack (In Plain Sight), Lesley Ann Warren (In Plain Sight, Will & Grace) and now Danielle Bisutti (True Jackson, VP), all own The Unbelievabra’s torso-length version, The Ultimate. The product additionally comes in a cropped length called The Shortee, ideal for those seeking the same support and back-fat eliminating benefits as The Ultimate, however do not wish for torso shaping.

Shapeez Celebs

What’s next for Shapeez? In addition to their continued spread throughout Hollywood, the introduction of The Unbelievabra Tankee (modified racerback cut), The Unbelievabra Strapless, contour cups (as opposed to foam only), expanded sizing, and down the line, swim and lounge/sleepwear lines with built-in bras.

More on Shapeez can be found in our archives and on unbelievabra.com.

Filed Under: Bobbi Brown, Celebs, Danielle Bisutti, Lesley Ann Warren, Mary McCormack, Press Releases, Shapeez, Shapewear

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