“Say goodbye to dreaded back bulge, and hello to beautiful perky breasts!” says Staci Berner, creator of the all-in-one bra, camisole and shaping solution that is sweeping Hollywood: The Unbelievabra. The breakaway debut product from Maryland-based shapewear company Shapeez is now a hit all throughout Tinsel Town, as stars, stylists and makeup artists alike are requesting samples to keep their assets supported and shapes looking svelte.
Makeup artist to the stars Bobbi Brown as well as actresses Mary McCormack (In Plain Sight), Lesley Ann Warren (In Plain Sight, Will & Grace) and now Danielle Bisutti (True Jackson, VP), all own The Unbelievabra’s torso-length version, The Ultimate. The product additionally comes in a cropped length called The Shortee, ideal for those seeking the same support and back-fat eliminating benefits as The Ultimate, however do not wish for torso shaping.
What’s next for Shapeez? In addition to their continued spread throughout Hollywood, the introduction of The Unbelievabra Tankee (modified racerback cut), The Unbelievabra Strapless, contour cups (as opposed to foam only), expanded sizing, and down the line, swim and lounge/sleepwear lines with built-in bras.