Second Base

Paint the Town Pink for Breast Cancer Awareness Month!

October 21, 2011 by Krista

It’s October which means it’s Breast Cancer Awareness Month! Let’s paint the town pink and save the ta-tas! Want to know how your purchases can be donated toward this worth cause? See below.

Affinitas

Affinitas has teamed up with HerRoom.com to donate 20% of proceeds of the Morgan Padded Bra in Blush Pink and the Parfait Kelly Wire Bra in Deep Orchid to the Breast Cancer Research Foundation.

Bare Necessities

For every bra purchased between now and 10/31, Bare Necessities will donate 25 cents to the Breast Cancer Research Foundation. Help them reach their goal of $10,000!

Brulee

Contribute to the amazing work being done by the Breast Cancer Research Foundation with your purchase of the Boudoir Cami and Short in Blush. Brulee will donate 25% for all purchases of this item on brulee.net.

Commando

Commando also teams up with Fashion Targets Breast Cancer! For every purchase of items on the site, $5 will be donated to the organization.

Cosabella

“Prettie in Pink” is a dedicated shopping area on shop.cosabella.com which features pink colored garments in honor of Breast Cancer Awareness month. 10% of all sales from this section will be donated to Bra-Ha-Ha, a charitable organization that supports local breast cancer centers in spreading prevention through mammography and early detection awareness.

Hanky Panky

Hanky Panky has partnered with NY-based designer, Anna Sui, to create the limited edition Anna Ver Sui collection. The unique, purple patterned collection features 7 pieces (including the original thong celebrating its 25th birthday this year!). 10% of sales will benefit Fashion Targets Breast Cancer, a charitable initiative of the CFDA.

Want to see more about the event held in honor of the collection? See here!

Marlies Dekkers

Marlies Dekkers always can be counted on for something special. Recently, Marlies designed a special after surgery bra called the Care bra. Flexible and comfortable, the bra is wireless and offers extra support for the unique needs of the prosthesis. The bra is available in black and white.

Additionally, purchase the Pink Ribbon lingerie set and have funds donated to Breast Cancer charities around the world.

Second Base

Purchase a demi camisole in Ballet Pink and have 20% of the proceeds donated to the Breast Cancer Research Foundation.

RICHPR Hosts ‘Enchanted’ Media Preview!

April 15, 2011 by Inbound

RICHPR is one of the leading PR agencies in the fashion industry, particularly with lingerie. The tagline “Let RICHPR expose you” is more than a double entendre! This boutique firm specializes in media outreach and does a phenomenal job of connecting the brands with the editors, reporters, writers, producers, fashion stylists and bloggers. RICHPR ensures that both up-and-coming as well as established brands get the exposure they deserve.

Owner and founder, Lauren Rich, and her team, are the epitome of professionalism, sophistication, and creativity! They recently hosted me, along with other media representatives, at a press preview for the Autumn/Winter 2011 collections for BRULEE, Affinitas, Parfait by Affinitas, Second Base, and Sassybax! No RICHPR preview would be complete without a theme and this time was no exception! The theme ‘Enchanted’ was carried out in every detail making for a magical experience. In this intimate setting, I was able to view the upcoming collections that you will be seeing in stores in just a few months. While nothing compares to seeing and feeling the luxurious laces, sensuous silks, and chic chiffons for yourself, I hope this footage will capture the essence of the loveliness that is to come in just a few months! Let us know what your favorites are!

And since a TLP video wouldn’t be complete without a little musical accompaniment, we hope you love (and let us know how much!) the ‘Enchanted’ worthy song by our friend, Ramzi. Enjoy!

Celebrate Spring! Eucalan and Second Base Giveaways!

April 1, 2011 by Inbound

It’s Spring! Maybe not in temperature (at least here in NYC!), but it is Spring nonetheless. And since Mother Nature has been dealing us everything from snow to sunshine, we need a little something to celebrate the impending warmer temperatures. So, we at TLP, want to give you something to celebrate with two fabulous giveaways!

The first is from lingerie wash brand, Eucalan. Eucalan recently participated in a gifting suite associated with the Grammys! Celebrities got to take home a fabulous gift bag filled with 3 500 mL bottles of Eucalan, 1 gift pack of 4 100 mL bottles, 1 of the new Getaway Gang travel sets, and a Red Carpet Emergency Kit! And now, so can you! Want to launder like a Rock Star? Enter the Eucalan giveaway today!

You know the drill. You have to ‘Like’ both TLP and Eucalan on Facebook. Then, you can respond to our post on Facebook with ‘I want to launder like a Rock Star with Eucalan!’ This contest will have 2 lucky winners so get your entry in today!

The second spring giveaway is from Second Base, the brand that brings you the fashionable and functional cropped and fitted camis perfect for layering under low cut tops and dresses. The full collection includes camis for both day and evening and come in a variety of colors to maximize your ability to mix and match. Jacqui, the newest to the group, is a racerback style perfect for your upcoming summer looks!

Ready for your chance to win you own ‘Jacqui’? ‘Like’ TLP and Second Base on Facebook and respond to our post on Facebook with ‘I want to slip on Second Base!’ The lucky winner will receive her choice of black, white, or ivory cami.

Both of these fabulous giveaways will end on Friday, April 8th at 11:59 p.m. so get your entries in!!! Good luck, readers!

Entries limited to U.S. and Canadian addresses only.

Introducing Second Base Demi-Camis!

November 16, 2009 by Krista

Santa Monica manufacturer, JL Horn Apparel, has launched a new line of cropped camisoles. Second Base Demi-Camis solve the age old problem of too much cleavage by providing extra coverage where you need it most. Where traditional camis can cause bulk and bunching under your favorite low cut tops and wrap dresses, Second Base is cropped to fit just over your bra. Lightweight and comfortable, Second Base is the perfect piece for layering. This seamless and breathable essential is made of a Siro Micro Modal/Spandex blend not found in traditional camisoles.

Second Base is the brainchild of CEO, Jennie Horn, who desired to be both fashionable and professional. Rather than trade one for the other, Jennie found a way to maximize the options in her closet by creating this innovative camisole. She’s quoted as saying, “I realized that a camisole with less fabric would allow me to wear my favorite pieces at work without feeling self-conscious or dealing with the extra bulkiness of a regular camisole.” I agree! I, too, find myself facing this dilemma. Fortunately, Second Base has four solutions!

Sarah is similar to a classic camisole. With thin, 1/4″ adjustable straps, it provides flexibility in the amount of coverage. The wide-strapped Meredith, on the other hand, is the perfect solution for covering up bra straps when you want to keep them hidden. This style is similar to a tank top and has a higher back for additional coverage. Marlo, modeled after men’s undershirts, is a ribbed tank top suitable for wear under most dresses and tops. This cut is a little less conservative and may show your straps. Perfect if you are going for a sexier look! The last style, Brittany, is classically designed like Sarah offering the adjustable 1/4″ straps, but also features a lace trim at the neckline for additional styling.

Second Base will debut this fall at specialty retailers including Town Shop and La Petite Coquette in Manhattan, but can also be purchased online at the Second Base website. Prices range between $29 and $31 for sizes XS – 4X in Black, White, and Ivory basics as well as a variety of fashion colors including Red, Brown, Charcoal, Navy, and Violet.

Don’t forget to tell us just how much you love your Demi Cami! Chat in our forums, post on our Facebook page, or tweet on our Twitter!