RICHPR is one of the leading PR agencies in the fashion industry, particularly with lingerie. The tagline “Let RICHPR expose you” is more than a double entendre! This boutique firm specializes in media outreach and does a phenomenal job of connecting the brands with the editors, reporters, writers, producers, fashion stylists and bloggers. RICHPR ensures that both up-and-coming as well as established brands get the exposure they deserve.
Owner and founder, Lauren Rich, and her team, are the epitome of professionalism, sophistication, and creativity! They recently hosted me, along with other media representatives, at a press preview for the Autumn/Winter 2011 collections for BRULEE, Affinitas, Parfait by Affinitas, Second Base, and Sassybax! No RICHPR preview would be complete without a theme and this time was no exception! The theme ‘Enchanted’ was carried out in every detail making for a magical experience. In this intimate setting, I was able to view the upcoming collections that you will be seeing in stores in just a few months. While nothing compares to seeing and feeling the luxurious laces, sensuous silks, and chic chiffons for yourself, I hope this footage will capture the essence of the loveliness that is to come in just a few months! Let us know what your favorites are!
And since a TLP video wouldn’t be complete without a little musical accompaniment, we hope you love (and let us know how much!) the ‘Enchanted’ worthy song by our friend, Ramzi. Enjoy!