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Luxxa

Ever So Sexy’s Valentine’s Day Diary

February 26, 2008 by Gill Fernandez

Just 11 days to Valentines Day. This is one of our busiest times of the year and so I need to be disciplined to make time to write my contribution to TLP. I decided the best thing would be to write a mini diary… so here goes.

Sunday 3rd February and the building is quiet. I am the only one here at the moment, although I expect Jen will be in later to catch up on the accounts. I check the orders and find that we have some customers hoping to order Diki by Diane Rubach made-to-measure lingerie. A problem this, as the normal lead time is 14 days and they want their items for Valentines Day which is now just 10 working days away. I rattle off a quick email to Diane and, bless her! She comes back with a positive answer. Lucky customers!

I then check through the contact messages from the site and find one that is very interesting. It is an invitation from a distributor to check out a lingerie brand that I had not heard of. We get a regular flow of distributors and manufacturers contacting us to sell their product and a lot of the time the product is just not right for us but this time is different! I browse their website with increasing excitement. It’s not a big range but it is very suitable for Ever-so-Sexy. I check out their current outlets and find that they are not heavily into the UK. Now I am really excited! I am not going to tell you the name of this lingerie brand now as I think we may very well add them to our site… so watch this space! [Read more…] about Ever So Sexy’s Valentine’s Day Diary

Filed Under: Diane Rubach, Diki, Ever so Sexy, Expert Guest Bloggers, Luxxa, Valentine's Day

Choosing lingerie for our customers…

February 12, 2008 by Gill Fernandez

Crysalis Ltd, the company behind the website ever-so-sexy.com is a small business and so everyone has to muck in with the work regardless of job title, which means even though I am the boss, I can find myself doing almost any of the day to day tasks that go to make the business run smoothly. From answering a customer query to packing an order – I’ve done the lot. But one of my favourite tasks is opening some of the parcels when new designs arrive in for the first time. And I can often be found hanging around stores when we are expecting the new arrivals, so that I can offer my assistance. Even though I may have seen samples and been involved in the decision to stock the items, I am still like a kid at Christmas when the first boxes arrive.

Toulouse Bustier LuxxaThis is a time of year when we have a lot of new lingerie coming in, like this lovely bustier from the new Toulouse range from Luxxa. This is one of my own personal favourites among the new designs.

But behind the initial pleasure of parcel opening there is some anxiety. I can’t help wondering if we have chosen a winner or made a massive mistake and will be discounting like mad in a month or so to get rid of the line! Last year we tried asking our customers via our monthly newsletter what they thought of some of the designs we were considering. It seemed a good democratic way to make our stocking decisions and a sure fire way of ensuring items would sell but the responses were so variable we were scared to use the results as the basis for our decisions and carried on as before.

This brings me to how we make our purchasing decisions. Obviously we study trends and our own sales statistics. We also have a wish list facility on the site and we pull statistics from that in addition to reading The Lingerie Post avidly to pick up on the buzz among true lingerie fanatics.tiny micro g-string from Lola Luna Then there are basic factors like quality standards and our house style but after that we are left with gut instinct. Yes, I did say gut instinct and finally, most important of all – wow factor. A new addition to our range must be capable of taking breath away. It may not always be my breath – it is a team decision after all. But the Toulouse design from Luxxa was definitely a heart stopping moment for me, while this amazingly tiny micro g-string from Lola Luna did it for Jen, my assistant and general woman of all work who puts me to shame for the number of hours she works – thanks Jen.

It is not an accident that I chose Luxxa and Lola Luna as examples of our purchasing decisions. They were two of the brands we launched the business with in 2006 and they are expert in producing heart stopping sexy lingerie. Lola Luna is undoubtedly the market leader in the design and manufacture of sexy g-strings and for this reason we carry their entire range. Luxxa lingerie is a mix of exotic and demure but all fantastically glamorous. We carry most of their range simply because they and Lola Luna tick all the boxes, beautifully made with fine materials, breath-takingly beautiful and ever-so-sexy.

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Gill Fernandez of Ever So SexyGill Fernandez – Ever So Sexy
A background in finance and sales but a deep desire to do something more feminine brought Gill into the world of lingerie when she decided to form her own company Crysalis Ltd which trades on line under the name www.ever-so-sexy.com and specialises in the glamorous, pretty and down right sexy stuff..

Read all posts by Gill Fernandez right here!

Filed Under: Bustier, Ever so Sexy, Expert Guest Bloggers, G-string, Lola Luna, Luxxa, Micro string

Valentine’s Day Contest: Ever So Sexy

February 11, 2008 by Mandolina

Luxxa St. Tropez ChemiseOne of TLP’s favorites, Ever So Sexy, is giving away this lovely Luxxa St. Tropez Chemise in our Valentine’s Day Contest!

“Pure white feminity from Luxxa in the St Tropez Chemise. Lace bust section, unusual curved cut to hem and soft tulle frills to the strap finished with the distinctive cross ribboning at the front which is so much the feature of Luxxa designs.”

Make sure to enter before the 13th of February — winners get picked on Valentine’s Day!

CLICK HERE TO ENTER OUR CONTEST

Filed Under: Chemise, Contests, Ever so Sexy, Luxxa, Valentine's Day

Valentine’s Day Contest: Win over $2,000 in lingerie!

February 1, 2008 by Bert

You did not misread anything. The number is correct. The Lingerie Post is doing a massive Valentine’s Day contest with a prize pool of over $2,000. We’ll be making a lot of people extra happy on the 14th of February – and obviously we’re encouraging you to give it a go and join in to win one of our great lingerie-prizes!

cupid girl in lingerieOur contest starts today, and you’ve got exactly 13 days to get your entry in! Entering is super simple. Click right here to go to the contest-form, and fill it in (once, please!). You’ll get an e-mail asking you to confirm your entry, and you’re set to go!

Off course we wouldn’t be able to offer you guys such an awesome prize pool without the help of some of the greatest companies in the lingerie world. We’ll be zooming in on the prizes in our competition throughout the next two weeks, but here’s the list for you already:

  • A $200 Secrets In Lace gift certificate, donated by Secrets In Lace.
  • A gorgeous Papinelle PJ/Slipper set donated by Papinelle.
  • Frankly Darling, Carmen Silk set donated by Peacock & Strutt.
  • Fuchsia Night cami/thong set or a limited edition Valentine cami/thong set, plus a red Cell Phone garter, donated by A Little Lingerie Company
  • A $150 Evlove Intimates gift certificate, donated by Evlove Intimates.
  • Smart Ass pink hearts Eurotrash camisole and galshort, plus an ooh la la, tres chic thong, donated by the Smart Ass Gals.
  • Eberjey Heart-to-heart Chemise, donated by Gigi’s Closet.
  • Vanjo Kika Range – pink mesh bra with dotty yellow mesh, fully lined for support, with yellow trims and brief, donated by Vanjo.
  • Elle Macpherson Intimates Tressour bra and bikini bottom, donated by Bendon!
  • Fayreform Beautiful Sin black and gold bra and bikini bottom, donated by Bendon.
  • Seduzione Brazil LOLA Bra Set, donated by Bella Bella Boutique.
  • Luxxa St-Tropez Chemise, donated by Ever So Sexy
  • Julianna Rae Versailles Chemise, donated by Julianna Rae
  • Two $48 Bubbles Bodywear gift certificate donated by Bubbles Bodywear.
  • Patrick & Skinner Mint set, donated by Patrick & Skinner.
  • A luxurious Julianne Aimee Slip by Australian label Julianne
  • Pfiff Portrait of a Lady Full Coverage Bra and Bikini bottom, donated by Pfiff.
  • Fleur’t Chantal set, donated by Journelle NYC.

This post would really be getting out of proportion if we would add images for all these prizes, so I’m advising all of you to subscribe to our daily updates (check below this post) or our rss feed, as we’ll be posting details on all these products over the next two weeks. Stay tuned!

CLICK HERE TO ENTER OUR CONTEST

Filed Under: A Little Lingerie Company, Bella Bella Boutique, Bendon, Bubbles Bodywear, Contests, Eberjey, Elle MacPherson Intimates, Ever so Sexy, Evlove Intimates, Fayreform, Fleur't, Frankly Darling, Gigis Closet, Journelle, Julianna Rae, Julianne, Luxxa, Papinelle, Patrick and Skinner, Peacock & Strutt, Pfiff, Secrets in Lace, Seduzione, Smart Ass, Stella McCartney intimates, Valentine's Day, Vanjo

New Luxxa and Coemi at Ever So Sexy

June 10, 2007 by Mandolina

Great news from the people over at Ever So Sexy, they’re stocking pieces that match their name: new Luxxa, Lola Luna and Coemi pieces with an extremely sexy touch…

Luxxa Cannes Open Bra string and suspendersCheck out this Luxxa Cannes Open Bra string and suspenders set. A sexy quarter cup with superb floral embroidery — deep black silk and and a tiny (t/b)it naughty! 😉 😀 The price tag is about $230 for the complete set (I’d like to apologize for the censorship on the photo, but ….) 😉Coemi Pink Satin Cami Set

Up next: The delicate Coemi Pink Satin Camisole set. An ever so pretty pink satin camisole with a sheer lace bust and center panel that is delicately embroidered and matches the lace panels in the sides of the matching knickers. The Polish brand Coemi is new at Ever So Sexy, but their pieces are looking really great and affordable!

They’ve also just added the latest Lola Luna thong to their e-shop.

Filed Under: 1/4 Cup Bra, Asides, Camisole, Coemi, Ever so Sexy, Lola Luna, Luxxa, Sexy lingerie, Suspenders, Thong

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