Belabumbum

Dolce V is a new designer lingerie store. Unlike the upscale designer selling their own wares, Dolce V is offering a broad range of designers including Adorisadora, Anna and Boy, Beau Bra, Belabumbum, Chantelle, Cosabella, Damaris, Fauve, Fleur T, Freya, Guia La Bruna, Huit, Margherita Mazzei, Mimi Holliday, Miss Mandalay, Nearly Nude, Ondademar, Princesse Tam Tam, Verde Veronica, and Verdissima. Some of these designers are very hard to find and currently Dolce V is the sole online retailer of Adorisadora.

Lucia Mizzoni hopes that Dolce V “will become addictive; one of those little secrets you will want to share with all your friends even though a side of you will want to keep it for yourself only!” Lucia Mizzoni spent nearly 8 years as the marketing manager of L’Oreal UK. Before L’Oreal she had a distinguished education including a Fullbright scholarship in 1998 for International Relations at Syracuse University. The Dolce V business started in January of 2008 and the online shop launched shortly there after. Head over to Dolce V and join their club for free. You’ll get a satin tape measure so you can measure your own bust and make sure you are getting the best fit. When you get your tape measure, use the Dolce V bra size calculator with three simple steps. Once you know your size, Dolce V handily offers a way to search their store for your size. If you are a fuller figured women, you may find that Dolce V offers a decent selection through 38E or 38F via brands like Freya and Fauve. I imagine that with early success, Dolce V will offer even more sizes in the future.The site is easy to navigate and offers search to help find pieces that interest you.

Each designer is broken out as a search filter and you can also shop by occasion or department. This level of flexibility is often skipped as some retail sites don’t break out by designer or don’t offer search. Dolce V offers tips for men and a break out section focusing on hot trends including a short Flash video. Unlike many online lingerie retailers, Dolce V offers free returns, so you can buy with the extra confidence that returns won’t be a hurdle.

One feature of the site I haven’t seen before is integrated zooming. Many sites open another window and launch a separate client to zoom in on details. Dolce V is using a technique to keep the zooming inside the same screen as the product details. When you land on a product page, you will see a medium size picture and two thumbnails. As the page loads, a larger version of the thumbnails is downloaded in the background. You can use the medium size picture to zoom in on details and use the thumbnails to change the picture. Besides having some great designers, I think this zoom feature makes online shopping easier and for now, makes Dolce V different than their competitors.

Lucia is offering a discount code DOLCE108L for 10% off. Go over to the site and buy some goodies.