This spring, Belabumbum, known for sophisticated and fashion forward lingerie and maternity, expands to include cup sized bras for the first time. As a result of customer demand, co-founders and designers Heidi Rauch and Alyssa Weiss have worked to develop a well-fitting product that reflects the bold and stylish brand while providing additional support.
The bras, which will retail at $45, range from 32B-36D with one style also including 38DD. The silhouettes include a contour bra, Rachelle, a breathable, underwire bra, Serena, and a sexy, contour underwire bra, Claudia. The bras can be paired with a variety of panty options including bikinis, hipsters, thongs, boyshorts, and retro bikinis in a variety of colorways.
Stay tuned for more about Belabumbum’s Spring Fashion Collection and organic ‘Green’ collection. In the meantime, there are some fabulous lingerie, loungewear, and maternity pieces on the Belabumbum site.
Belabumbum is sold via online boutique as well as retail stores worldwide.