Reading’s first luxury lingerie salon, Pudding, has just been voted the best new lingerie shop in the UK & Ireland by leading industry suppliers and experts.
Owners Paul and Helen Masters were presented with the award for ‘Best Newcomer 2008’ at a Gala Ceremony Evening in London on 27th July hosted by Underlines Magazine.
The Underlines Best Shop Awards recognizes the best independent and specialist shops in the underwear, swimwear and legwear sector across 7 categories. A panel of industry experts and suppliers of top brands such as La Perla selected the winners out of nearly 300 nominations and 55 finalists from around the country.
Pudding has proved a real hit in Reading since it opened its doors a year ago, thanks to its unique offering of exclusive brands that are new to the area, a wide size range from 30-40 A-H, an expert fitting service and a tailored gift buying service – all of which combine to live up to the Pudding mantra of making lingerie and swimwear shopping a treat.
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