Reading’s first luxury lingerie salon, Pudding, has just been voted the best new lingerie shop in the UK & Ireland by leading industry suppliers and experts.
Owners Paul and Helen Masters were presented with the award for ‘Best Newcomer 2008’ at a Gala Ceremony Evening in London on 27th July hosted by Underlines Magazine.
The Underlines Best Shop Awards recognizes the best independent and specialist shops in the underwear, swimwear and legwear sector across 7 categories. A panel of industry experts and suppliers of top brands such as La Perla selected the winners out of nearly 300 nominations and 55 finalists from around the country.
Pudding has proved a real hit in Reading since it opened its doors a year ago, thanks to its unique offering of exclusive brands that are new to the area, a wide size range from 30-40 A-H, an expert fitting service and a tailored gift buying service – all of which combine to live up to the Pudding mantra of making lingerie and swimwear shopping a treat.
As owner Helen Masters says, ‘Our aim at Pudding is to make our customers feel and look fabulous and we’re so happy with the response we’ve had in our first year. Winning the ‘Best Newcomer’ award is a great first birthday present for us – it’s like the icing on the cake. As we move into our second year, we’re very excited about some of the great new brands we are bringing in, including more ranges up to G cup and some really stunning lingerie pieces for Autumn/Winter.’
And for anyone who hasn’t yet been to Pudding, August is a great month to visit, the summer sale has just started. Helen adds : ‘ Many of our lingerie and swimwear lines are half price or less so we’re hoping our sale will be a great opportunity for our existing customers to treat themselves to some bargains and for those shoppers who haven’t yet tried us to come in , have a browse and have some fun!’
Want to visit? Check out puddinglingerie.com!