Next month, Fredericks of Hollywood will introduce a 6-week competition for consumers to design a new corset for the line. The online promotion will allow lingerie fans from all over to submit designs for a corset to be produced and modeled on the annual â€œClothes Off Our Backsâ€ charity auction runway on October 24-25. The winning design will share the stage with designs by celebrities such as Nicole Kidman, Reese Witherspoon, and Charlize Theron. The â€œFrom Your Design to Hollywood & Vineâ€ campaign will be announced through the customer opt-in e-mail list (see the website to sign up) and on their website, Fredericks.com.
Contestants will be able to download a corset template and then create the design with design software, or by printing the template out and drawing by hand. Website visitors will be able to vote for their favorite designs and the winner will receive a trip to Los Angeles to go on a shopping spree and attend the fashion show where their design will be shown.
More details to come once the contest is unveiled. In the meantime â€“ start brainstorming! Weâ€™d love to see a reader of The Lingerie Post win this contest!