UK La Senza stores are offering a 15 percent discount to all British servicemen and women as part of the brand’s new Armed Forces campaign. La Senza has picked British female soldier Katrina Hodge—who was also the charming second place winner of this year’s Miss England contest—to front the campaign.
Nicknamed Combat Barbie by her fellow soldiers, Hodge is a unique 22-year-old who was awarded a medal of bravery for disarming an insurgent while on tour of Iraq. She has recently been promoted to the level of Corporal.
“I’m so proud of this campaign and I really hope that it encourages other high street stores to offer discounts to men and women in the armed forces,” she said.
How does she feel about her newfound fame? “I am enjoying the attention and profile, but my job is still as an Army soldier,” she said. “I love the Army life and if this encourages more women to join up, then that would be brilliant.”