Stella McCartney launches her first complete swim collection combining the designer’s naturally feminine, naturally confident and modern design sensibility without compromising on functionality and fit. The new swim styles reflect Stella’s signature silhouettes and colour palette, along with prints and details from her readyto-wear collection.
Stella McCartney comments:
“This collection is really inspired by all types of women and I want this swimwear collection to encourage women to feel confident, comfortable and incredible about themselves and in what they are wearing.”
Designed for and inspired by women, the swim range includes 7 stories, each evoking a sense of self-expression through styles that have been carefully crafted using the latest technology, resulting in a beautiful, supportive and empowering collection. Wistful, nostalgic crochet pieces collide with sporty, stripe-adorned looks. Neoprene is bonded with mesh while citrus and animal prints are embellished with gold charms and trinkets. Timeless cover ups in light cottons and chambray sit alongside all-in-ones and jersey skirts. A diverse colour palette of powder, royal blue, dahlia, yellow, navy and black and wide range of silhouettes encourage a mix-and-match approach across instantly iconic pieces.
In addition to bikinis and one pieces, the collection also includes swim apparel and accessories, such as rashguards in long and cropped versions, as well as sustainable beach totes made in Kenya.
The Stella McCartney Swim Collection is a new category in addition to the brand’s existing long term partnership with Bendon, one of the world’s leading intimate apparel companies that also manufactures and distributes the Stella McCartney Lingerie Collection.
The price range for the collection is $115 to $180 for a bikini top, $80 to $155 for a bikini bottom, $180 to $324 for a one piece and $165 to $295 for a cover up The collection is available from July 2016 in Stella McCartney boutiques and online at stellamccartney.com.
Additionally the collection will be stocked at select department and specialty stores including Harvey Nichols, Harrods, Selfridges and Matches in the UK, Saks Fifth Avenue in the US, David Jones and Myer in Australia as well as Net-aPorter and MyTheresa.