We love Bela’s Dead, the new Lingerie brand created by Manchester born designer Jo Lynch. Joâ€™s combination of delicate silk fabrics with the extra-ordinary story-telling artwork by Finnish illustrator Klaus Haapaniemi has received praise all over the lingerie world, and is finding its way into the most exclusive lingerie boutiques. We had a short talk with Jo Lynch about her brand and her personal look on lingerie and fashion.
The complete interview can be read right here in our interviews section.
A small excerpt:
“Iâ€™m not ambitious in a commercial way, or I wouldnâ€™t have designed something as personal as Belaâ€™s Dead, which has a very distinctive style and is not going to be for the mainstream. Actually I didnâ€™t think about my market – or even pause to find out if I had oneâ€¦ but luckily there are girls out there who totally get it. They want to wear something that reflects their alternative tastes – but made to a high end standard. Thatâ€™s what I love most – when a girl from Geneva or Berlin contacts me, so excited to have found her â€™soul lingerieâ€™. Some talented females like Karen O from the yeah Yeah Yeahs and Dita Von Tees have also found the brand to their tasteâ€¦which is really wonderful.”