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Interviews

A Glimpse of Spring: Behind the Scenes with BTS!

January 26, 2011 by Krista

I recently caught up with designer, Layla L’obatti, of Between the Sheets. She was kind enough to share her upcoming spring collection with us and tell us a bit more about her inspiration. In the thick of winter here, any glimpse of summer and sun is welcome!

What was your inspiration for the Spring/Summer 2011 collection?

For Spring/Summer 2011 I was inspired by summer love, those timeless innocent moments on the beach, in the sand, on the boardwalk and out at an amusement park that we look back and remember fondly. I wanted to make an airy, colorful, and light collection that you could make more of those summer memories in, whether kicking back on your porch with some lemonade or iced tea or thrown over a swimsuit beach or poolside. There is something magical about summer memories that have this dreamlike, they’re endless and live on forever.

I got a crazy idea to shoot at Coney Island, I had only visited it twice since I first moved to New York, but the moment I thought of my own nostalgic moments at Venice and Santa Monica beach in California, Coney Island was like the grittier NYC version of that for me. All that aside for a made in New York brand this historic New York landmark just seemed like the perfect backdrop for a SS11 campaign!

How will this collection differ from the previous collections?

We’re introducing two new groups for SS11- “Play a Spell” which consists of airy cotton voille and delicate lace trimmed pieces and “Frolic & Play” another crossover collection of an light luxe slub knit that could be worn over swimwear or as RTW and also functions as lounge or sleepwear and merchandises back to some of our basics really nicely.

Since we at TLP always seek to give you the latest information in the industry, when it was leaked last week that Between the Sheets would be featured on an upcoming reality TV show, we decided to ask Layla about that as well.

How did you first hear about the show? What prompted you to audition?

Actually, we were approached a while back, and at first we were a bit hesitant as to whether we could stand to step away from our business to be a part of this, but in the end we decided it was an opportunity a fledgling brand like ours could not turn down. After all we want to give this baby of ours wings to fly!

Do you think the show will give more exposure to the still growing lingerie industry?

I can’t say much about what went on- you’ll have to tune in to watch, and in truth I don’t know what the final product will end up like. That was another hesitation for us, anytime you are on a reality show there is a certain amount of risk involved, and even more when it is a pilot season and there is no history for what the show will be like. I do hope/believe that you will get a true vision of the work that goes into making a product, and the humanity that is behind the brand. I hope that viewers with each episode will see what a risk designers take when they step out into an industry dominated by well funded heavy hitters, financially and emotionally speaking.

Speaking on lingerie specifically it has always been my goal to have lingerie recognized as a fashion category alongside ready to wear, couture, etc. We have whole floors in department stores devoted to lingerie, and our own specialized trade events/shows and yet the fashion industry at large tends to treat lingerie like a sleazy cousin when there is so much more to the lingerie industry than that. I think that our being cast as part of this first season should send a message that lingerie designers are out there, and making some beautiful clothing, and that is a message I hope comes across.

We believe we have leaps and bounds to go to grow BTS into what we hope it will be, our Fall season surpassed our launch by so much! I think the economic fears are easing and as we have been around for more than one season and add new groups we continue to meet new boutique and store owner who are interested in our playful spirit and unique products!

Thanks to Layla for sharing what she could. I know I’ll be tuning in! For more details on the show, see here for the leaked article about the show which will air on the Sundance Channel. For now, keep up with BTS on Facebook and Twitter and enjoy these lovely pictures of the collection.

Filed Under: Between the Sheets, Interviews, Layla L'obatti

New Luxury Lingerie & Loungewear e-Boutique: Tashi

December 16, 2009 by Mandolina

Natalie Steiner, Tashi Lingerie
Natalie Steiner, Tashi Lingerie

It’s not the easiest time for entrepreneurs to start a new venture – but we love it when new online lingerie boutiques open their virtual doors; and we love it even more when they have some of our favorite labels available. OnGossamer, CLO Intimates, Eberjey & Huit all have a new home at Tashi Lingerie & Loungewear – launched just a couple of weeks ago by Natalie Steiner. We decided to have a little sit-down with the boutique owner and talk about her new venture.

Why did you decide to open a lingerie boutique on the web?

Globally, women are passionate about lingerie. My desire was to reach as many lingerie lovers like myself as I possibly could! It’s amazing how a beautifully designed website can captivate the essence of a live boutique. It also allows me to work on a possible Tashi Lingerie line of my own.

What makes Tashi special?

Tashi is about exuding your inner essence. Its about dressing up your assets for YOU and giving yourself a gift. All the pieces that have been handpicked are meant to be used as a tool to tailor to your mood. How do you feel? Who do you want to be?

How did you go about selecting brands for your boutique?

I went with the brands that I was drawn to. I like unique pieces that have texture and detail and that make women feel comfortable. The brands I carry I feel have a natural organic blend to a woman’s femininity.

What are your own favorite pieces from the store?

There are so many! Women have so many layers it depends upon the mood we are in! I’m in love with Huit’s Mesh Amoureuse bra set with either the matching thong or the brief. It’s such an elegant, yet sexy set; not to mention extremely comfortable. Clo’s Fortuna camisole set in Violette is also one of my favorites and fits like a glove. Clo’s color palette is luscious!

We’re very much looking forward to seeing Tashi add more pieces and labels in the future – and will obviously keep you posted of great new stuff regarding the boutique. Obviously TLP wouldn’t be TLP if we didn’t secure an extra discount for our members. Use coupon code “LGZ96090” at checkout for 10% off your order (coupon valid until Christmas).

Tashi-Lingerie

Filed Under: Interviews, Lingerie Shops

New Vanilla Lingerie Brazil Collection

April 13, 2009 by Mandolina

A beautiful new collection from Brazilian luxury label Vanilla Lingerie for their winter season (which aligns with our Summer season coming up!). We talked to designer Candice Fragoso about her latest work in the following short interview.

What’s the name of this collection?
The collection’s name is Winter HOT HOT!!! It’s a colorful winter line, not giving in to the depression!

What were your main inspirations?
The Winter 2009 collection can be summarized in a few words: the discovery of woman, independence and affirmation, and sexuality! We want the Vanilla-woman to be the center of her own intimate universe: she has control of all her wished and desires, and can discover and rediscover intimacy whenever and however she wants at all times.

What will the price range for these sets be?
Each store obviously sets its own price .. but an average price for a set of Vanilla lingerie leaves a boutique for anything in the $55 to $130 price range.

Where can people shop for Vanilla Lingerie in Europe and the USA?
In Europe we are currently negotiating with a very interesting store, but I can’t currently give out too much information… In the USA you can find Vanilla Lingerie at Bella Bella Boutique!

More Vanilla Lingerie on the official Vanilla Lingerie website!

Filed Under: Candice Fragoso, Interviews, New collection, Vanilla Lingerie, Winter

TLP Interviews Gabrielle Adamidis from Hopeless

February 21, 2009 by Rene

Gabrielle Adamidis is the proprietor of Hopeless lingerie from Australia. Gaby has started an Etsy shop as an initial outlet for Hopeless. Gaby graciously participated in an email exchange that resulted in this article.

hopeless lingerie

TLP: How did you get started with Hopeless?
Ever since I can remember I have wanted to do something creative with my life. Whether it was painting, drawing, sewing or something else. My mum taught me knitting and embroidery when I was very very young, and I started sewing my own clothes when I was about 14 or 15. I studied art history at uni for a few years, and then in the middle of my degree I quit and went and studied fashion, and immediately knew it was what I wanted to do. I had the idea for lingerie randomly one night just over a year ago. It was just a really really clear picture in my head of what I wanted the brand to be. Kind of a lightning bolt moment I guess. I have stuck to it and am just going to continue working as hard as I can to achieve that picture!

TLP: Sounds like the timing was spot on.
I think it was just the right time. I had matured enough and experienced enough life to be motivated and dedicated enough to really commit to it. I am still very young, 26, (even if that sometimes does feel really old!) and I know there is still so much for me to learn about the business. I think it was just the readiness. I started everything completely from scratch. I knew nothing about the industry, I only had some dress making and pattern making experience from TAFE (ed. Technical and Further Education — see wiki for more details). I spent many many hours researching other brands, writing my business plan, collecting pages from magazines. I really just immersed myself in the lingerie world because I knew that if I was going to do it, I had to do it properly.


TLP: Within your business plan, have you decided on a demographic that Hopeless is trying to reach?

I design for women who like to invest in quality and appreciate vintage styling. The most important thing for me is to create pieces that people will treasure – I love putting effort into details and paying attention to the small things, and my brand is aimed at women who appreciate that kind of work.

TLP: Sounds like you have a guiding vision for hopeless. Do you have any help with the effort so far?
Hopeless is pretty much just me, but I do have a lot of help of family and friends. My sister helps out with running errands and and a heap of other bits and pieces, she plays a great devils advocate when I get over excited about things. My partner is much more financially minded so I rely on him a lot when it comes to all the banking and the less fun stuff.

TLP: How has being based in Australia affected your business plan?
The lingerie industry in Australia is very different to the rest of the world. Australians are much more inclined to wear very comfortable practical underwear – whereas European women are a little more adventurous, so the lingerie business is much bigger over there. That is why I am developing two separate ranges within Hopeless – the silk fancy things, and the much more practical bamboo jersey pieces. I think it is important to have something for everyone and something for your different moods as well. I definitely would like a global brand, but also want to focus on keeping all my production within Australia, as well as all my fabric and supplies.

TLP: How does the Internet factor in? How about Etsy?
The internet is obviously great for reaching far away places. I owe a lot to Etsy, most of my successes so far have been a result of someone seeing my work there. I started it initially as a make-do place to show everything while my website was being set up, but since I started there I have had tens of thousands of people through the shop and have had wholesale business come of it as well. It is such a fantastic platform for people to get their name out and reach to people they would never have found otherwise. I receive comments and messages from people all over the world, and the community is so supportive and encouraging.

TLP: Do you have plans beyond Etsy?
I have a website almost ready for launch, that I think will do well alongside Etsy. I will not be leaving Etsy anytime soon though as the amount of people that come through the shop is huge! I am in the process of finding someone to help me with sewing, so I can spend a lot more time on the promotion and administration side of things. Ultimately I want my own little shop somewhere in Melbourne to start with, and then a few more around the world. I know that is a long way off yet though!

TLP: Do you plan on doing off the peg?
Everything on Etsy is made to order – according to the customers measurements and any special requests like a different trim or colour-way. I also have a couple of stores that I wholesale to – which I guess you could call off the peg. I would like to do more one-off pieces – as I get the most enjoyment from making that first sample. Its when I have to make ten or twenty of the same style that I start getting bored!

TLP: Where do you see Hopeless in five years?
I want Hopeless Lingerie to be the mother brand of a Sleep-wear line, Swim-wear and Bedding and Linen, with a small store in the city. My dreams are kind of endless, I want to do it all.

Gabrielle from Hopeless

Catch Hopeless:

  • Etsy
  • Hopeless Hotel
  • MySpace
  • Blog

Filed Under: Etsy, Gabrielle Adamidis, Hopeless, Interviews

Texas Girl wins $20K & trip to fashion shoot in Maidenform/MySpace contest

July 31, 2008 by Mandolina

a Texas girl is the grand prize winner of a photography contest sponsored by Maidenform and MySpace. After entering the Maidenform “This Looks Right” photo contest on MySpace, Jessica Degollado won $20,000 and the opportunity to go behind the lens at an upcoming Maidenform photo shoot.

Maidenform Jessica Dellogado

The winning photo is a self-portrait that depicts Degollado dancing on a couch in a tank top and boyshorts. Her caption was, “This feels right because the photo is the perfect example of being free, young, and being yourself. FREEDOM feels right, and is something we all want. And being yourself is something we should all be, rather than doing what everyone else is doing.”

TLP sat down for a quick chat with Jessica which resulted in a quick mini-interview! 😀

Q: How did you end up sending in your winning photo?
A: I was on MySpace one day, and saw the advertisement for the contest on the main page. I decided to give it a shot, since photography is my life. So I entered the contest and hoped that I would win.

Q: Do you often walk around the house in your underwear?
A: I do, actually, but only when I’m alone in the house. When I lived in Chicago, I’d do it a lot in my apartment. That always reminded me of Charlotte (Scarlett Johansson’s character) in Lost in Translation, and how she would always be in her underwear in her apartment in Japan.

Q: Would you call yourself a real lingerista?
A: I’d say so. I’ve always loved buying lingerie…but especially underwear. I absolutely love underwear.

Congratulations, Jessica!

Filed Under: Contests, Interviews, Jessica Degollado, Maidenform, Scarlett Johansson, Underwear

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