Subtlety isn’t part of the corporate handbook at Agent Provocateur. They are launching a new wedding line and simultaneously creating their own manufactured controversy by promoting a “discussion” about the institution of marriage.

Is the institution of marriage controlled by religion and the state? Agent Provocateur suggests that the institution of marriage is controlled by religion and state. We believe that the individual should have the power to define what marriage means to them.

If you are so moved, you can join the “discussion” at the all new AP Forums. As with nearly every collection launch, AP has covered more bases than most companies know exist. You can find new screen savers, new wallpapers, new gallery, and new mini films from the AP press machine. You can become immersed in the AP bridal launch. Consistent with many of the recent AP launches, Kate Moss is at the center of this campaign.

AP Bridal Range

AP Bridal Film Clip

AP Bridal Computer Wallpaper

In addition to their dense multimedia campaign, AP unleashed a real world debut of the collection at the Life Ball in Vienna. The Life Ball was started in 1993 in Vienna as an AIDS charity event and quickly became the biggest, most colorful, and most successful event of its sort in Europe. The goal is to raise money for various AIDS related activities. This year Joseph Corré brought his own circus to the show with models, the bridal collection, and his own list of celebrities. The ball was 17th May and the site Javno has some of the best coverage. Visit Javno for more pictures. These pictures are from the site and were taken by Siniša Bužan.