Most department stores’ “fuller figure” sections start at a C cup and go to about DD. If you find a good old-fashioned lingerie shop, they might have sizes beyond that but none are attractive. The new Pamela Joseph line, however, aims to save fuller figures from “grandma bra hell!” The designer says on her site:

I started Pamela Joseph in 2003 after being measured at a reputable store as a 32J and being faced with a limited range of bras which were the same fabric but different colours. Why is it so difficult to find a decent range without having to ration on other treats for the month? Why are my bras so expensive?

Women’s shapes in the UK are getting fuller, and year after year the larger bras are more in demand by ladies like me. Pamela Joseph aims to fill this gap.

Pamela Joseph is a collection of bras from an F cup up to an M cup. The main focus of the collection is to make large sized bra look and feel sexy and also affordable! No more budgeting for a sexy supportive bra.

In an industry that usually abandons everyone outside of the “normal” cup size range, Pamela Joseph bras aren’t even offered in any sizes smaller than an F cup and go all the way up to M! Each style has the option of briefs or a thong to complete the set. They are all quite attractive and absolutely not something your grandmother would wear! Watch your favorite sites and boutiques for the new lines coming out this fall. Here are a few of my favorites. I especially love the stunning red “Hybiscas”set!