Antiflirt is a French brand that doesn’t have wide distribution outside of continental Europe. There are stockists throughout the world, but Antiflirt are no where near the Queens of Export as other French brands like Aubade. The company has recently completed another revamp of their website. In one corner of their website, they offer a look back at their trends and designs over the years.
The 1980s are labeled as the “Body Shock” decade. Looking at these designs from nearly 30 years ago (older than many TLP readers), it is comforting to know that the fashion that stays hidden under our clothes seems pretty timeless. Unlike the jean hipsters with boot cut legs that have defined several years of current outerwear fashion, it is hard to guess the year these pieces were produced without taking hairstyle cues from the models. I’m sure the rise of the thong will clearly mark the mid 90s and early 00s and the boy short maybe the signature line of the late 00s.
The 1990s are defined by Antiflirt as Grunge and Sexy. They see the decade as asexual or highly influenced by pieces borrowed from men — striped shirts and track pants. Antiflirt decided to move away from black and white and shoot the 1990s in a fairly broad colour scheme.
The 2000s are labeled as Absolute Seduction. These pieces are racy with lace up knickers and many corsets. The photos are in colour, but with a highly reduced palette consisting mostly of the black underwear.
The last archive from Antiflirt is 2005. This is the Sensual Candor years and dominated by pastels.
For 2009, Antiflirt has returned to black and white. At this point, it is hard to guess what will be the real trends we can look back on in 5-10 years. See more pictures from 2009: 1, 2, 3, and 4
Photos courtesy of Antiflirt.