I hope my colleagues in the industry won’t mind me speaking out for online retailers as a group as I am going to use this contribution to TLP to argue in favour of online lingerie shopping.
I’ve been reading the forum contributions and found a number of comments that were mildly against online lingerie shopping. The arguments against were security, size/fitting, touch & feel.
At the risk of irritating some people I am going to say that I respect their right to hold those opinions, but they are still wrong and this is why:
Security – As long as you shop with a reputable online store and look for the little padlock in the URL bar when you enter the shopping cart and check out process then you are more secure than shopping off line. The majority of online fraud is actually against the retailer not the shopper and if the shopper uses a credit card they have the protection of the credit card company behind them and will get their money back if money is wrongly taken. It is a fact that you are less safe using your card on the high street and at a cash point machine than you are shopping online in the privacy of your own home.
Size and fitting. If you know your correct size 99% of on line purchases will fit. A professional store will have sizing information and some form of help facility to check with. For the 1% of items that don’t fit you can take advantage of your statutory rights to return the goods for an exchange or full refund.
Touch & feel. I’ve heard this argument against all sorts of online buying. It is an understandable but frankly irrational response. Ask yourself have you used the same argument against shopping from a paper catalogue and how often have you picked up a cellophane or even box wrapped bra, checked the size and headed for the shop check out. Reality is we mostly shop with our eyes and providing the images on a web site are good enough you have no need to either touch or feel.
There really is only one serious disadvantage with online shopping and it is this: If you shop in the high street you normally take your purchases home with you on the same day but with on line shopping you have to wait to receive your goods. This single disadvantage is happily outweighed by the many advantages, which include:
Convenience – you can shop at any time and anywhere. The world is your high street.
Choice – there is a vast array of lingerie out there with many designs and manufacturers represented in the online stores. It would be impossible for a high street store to carry all these lines and no high street could accommodate enough stores to give the shopper the choice available on the internet.
Privacy – undies are an intimate item and it is good to be able to browse and buy from the privacy and comfort of your own home.
I hope that I have convinced those TLP readers that are reluctant to buy online to give it a try.
Gill Fernandez – Ever So Sexy
A background in finance and sales but a deep desire to do something more feminine brought Gill into the world of lingerie when she decided to form her own company Crysalis Ltd which trades on line under the name www.ever-so-sexy.com and specialises in the glamorous, pretty and down right sexy stuff..