When I first saw an advertisement for Booty Pop Panties, I was not sure whether the panties were a novelty item or real undies that women actually wear. Despite my confusion, I was assured that these panties are a hot ticket, worn by all the celebrities. So what exactly do they do and what is their purpose?

According to their promotional material, Booty Pop™ is the panty that makes your booty pop! And if that still is not a clear enough description, specifically, Booty Pop™ is padded underwear that makes the derrière look more round and firm. Available in fun candy colours including black licorice, pink cotton candy, sour apple candy, blueberry gum drops, and white vanilla marshmallow, three sizes come in Sweet (S), Sweeter (M) and Sweetest (L). The padded undies are made of cotton with a hint of spandex and can be worn under jeans, dress slacks, shorts and skirts. Booty Pop™ is the alternative to expensive surgery, needless implants, and depressing flat booties.

Indeed, fashion has done a complete one-eighty. Women used to prefer to hide their butt, now they want to enhance it and have it noticed! As you can see from the pics below — quite a few celebs look forward to enhancing their bums! Spotted: Donna Pinciotti & Christina Milian!